Most valuable Italian brands 2023 | Statista (2024)

Gucci was the most valuable Italian brand in 2023, with 17.2 billion euros, followed by Enel at 11.3 billion euros. The multinational company Eni S.p.A. ranked as the third-most valuable Italian brand, reaching a brand value of 9.7 billion euros. In Italy, approximately 50 percent of oil and gas supply belongs to Eni. However, in the last years the net sales from operations generated by the energy company experienced a decrease.

Success of a global brand

Eni is the acronym for “Ente Nazionale Idrocarburi”, a brand established by a 1953 Italian law. Over time, Eni S.p.A. had become one of the largest energy companies worldwide, operating nowadays in 71 countries with approximately 33 thousand employees all over the world. Founded as a state-run company, about 70 percent of the company currently belongs to private shareholders, whereas the Italian government still holds circa 30 percent of Eni’s capital. Information on the value of Eni’s shares can be found here .

Eni in the Italian energy market

Based on turnover, Eni is a leading global oil and gas company, producing 4.4 million cubic meters of natural gas annually. Enel, however, ranked above Eni in the electricity market, as Enel was the dominant energy supplier in Italy, holding a 17 percent of share, whereas Eni held a market share of 9.1 percent.

Most valuable Italian brands 2023 | Statista (2024)
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