New Avon Company Announces Corporate Name Change to The Avon Company (2024)

New Avon Company Announces Corporate Name Change to The Avon Company

NEW YORK, Jan. 4, 2021 /PRNewswire/ -- New Avon Company, the iconic beauty brand and direct sales pioneer, announced today that it is changing its corporate name to The Avon Company. The name change reflects Avon's unique and singular history as America's first and leading social selling beauty company.

"Our name has changed to more clearly represent our vision and provide a more independent front as we continue to grow and build upon the business," said The Avon Company CEO Paul Yi. "It better captures Avon's diverse array of brand and product offerings such as belif, Mission Luxereve, CHI, Physiogel, and Daily Essentials home products."

The new name is effective immediately and kicks off Avon's 135th year in business. The former name was a by-product of corporate restructuring and will be officially retired.

Over the past year, Avon has unveiled multiple new brands, cross-brand partnerships and product offerings into the Avon portfolio that harness top innovation, science and technology. In 2021, Avon will continue to introduce cutting-edge products and carry on the proud history of empowering women through economic opportunity and entrepreneurship.

ABOUT THE AVON COMPANY

The Avon Company is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States and Puerto Rico. Avon's portfolio includes award-winning skincare, color cosmetics, fragrance, personal care, and health and wellness products featuring brands such as ANEW, Skin So Soft, belif, CHI, and The Face Shop, as well as home essentials, fashion and accessories. Avon has a 135-year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Avon philanthropy has contributed over $800 million to breast cancer and other important causes. Learn more about Avon and its products atwww.avon.com.

New Avon Company Announces Corporate Name Change to The Avon Company (2024)

FAQs

What is the new name of the Avon company? ›

In January 2021, New Avon Company announced its corporate name change to The Avon Company.

Who is the parent company of Avon? ›

Are there two Avon companies? ›

Avon Products, Inc. and New Avon LLC (US, Canada and Puerto Rico business) become two separate companies.

Does LG still own Avon? ›

The Avon Company and Avon Products are not the same

​ The main company continued on as Avon Products, and in 2017 moved its headquarters to the UK. Then in 2019, Korea – based LG Household & Health acquired New Avon. (The previous year, LG H&H acquired Avon Japan​.)

What is the Avon company scandal? ›

SEC Charges Avon Products, Inc.

(Avon), a global beauty products manufacturer and seller, with failing to put in place controls that could have detected and prevented payments made to Chinese government officials by employees and consultants at an Avon Chinese subsidiary from 2004 through the third quarter of 2008.

Why is Avon in decline? ›

He added: “When you look at the reason why consumers are currently not buying Avon, six out of the top ten barriers are linked to access to the brand. These are things like 'it's more convenient to buy other brands', 'I'd rather see and feel a product before I buy', 'it takes too long to arrive'.”

Who bought out Avon? ›

Natura &Co to Close Acquisition of Avon, Creating the World's Fourth-Largest Pure-Play Beauty Group.

Are Avon Products made in China? ›

This week the global beauty company announced having reached an agreement with TheFaceShop, a subsidiary of LG Household & Health Care Ltd, to sell is China-based manufacturing operation.

Who did Avon merge with? ›

In May 2019 Natura & Co announced that it had entered into definitive agreement to acquire Avon Products, Inc. The transaction was approved by Brazilian regulations authorities in the beginning of November 2019 and was completed in January 2020, making Natura & Co the 4th largest pure-play beauty company in the world.

Is Mary Kay bigger than Avon? ›

Yet its projected revenue of $100 million this year is dwarfed by Avon's $3.1 billion and Mary Kay's $277 million last year.

Who is the CEO of Avon? ›

How is Avon doing financially? ›

Between 2011 and 2022, Avon's total revenue dropped from around 9.23 billion U.S. dollars to around 2.8 billion. Unsurprisingly, Avon's total operating profits also decreased considerably in 2022.

Does Avon still exist in the USA? ›

They are still in business as The Avon Company. You can get their products online now along with having people still selling the products as they have in the past.

Does Korea own Avon? ›

Avon, the leading social selling beauty company in North America, is proud to be part of the LG H&H family, the #1 consumer goods company in Korea, putting a fresh face forward and driving a new era of innovation.

Does Avon still sell door to door? ›

The group said it wanted customers to experience its products in person, as part of a continued overhaul that will see its 5 million global reps move away from door-knocking and into boutiques and online sales.

Has Avon been taken over? ›

The company was founded in the US in 1886 by David McConnell, who mixed scents himself in a small office in New York. Natura & Co's acquisition of Avon in 2020 was considered a landmark deal, creating the world's fourth-largest group of cosmetics companies.

What is the new name for Avon organics? ›

2015 -The Company has changed its name from Avon Organics Ltd to Avon Lifesciences Ltd.

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