New Balance Shoes & Apparel (2024)

FAQs

Where is New Balance apparel made? ›

New Balance Athletics, Inc. 100 Guest Street, Boston, Massachusetts, U.S. New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where it produces some of its popular models.

"So many podiatrists recommend New Balance shoes because of how well they support the foot and keep the foot in a neutral position while being active," says Jennifer Groth, Coach at STRIDE Fitness Henderson in Las Vegas. "They also provide comfort while maintaining an overall lightweight shoe."

For us, that's style in sneakers and clothing.” New Balance, the footwear brand once associated with normcore dads everywhere, is now rubbing shoulders in some luxury circles.

New Balance – the independent footwear giant, well-known for its 990 “Dad shoe” – has been a longstanding player in the athletic footwear industry, competing with market leaders Nike and Adidas.

James S. Davis (born 1943) is an American billionaire businessman, the owner and chairman of New Balance, and an early investor in Major League Lacrosse.

One of the primary reasons podiatrists recommend New Balance shoes is their exceptional arch support. Proper arch support is vital for maintaining the natural alignment of the foot and preventing issues like overpronation (inward rolling of the foot) or supination (outward rolling of the foot).

If you're seeking a classic design with a focus on comfort and functionality, New Balance might be your go-to brand. However, if you're after innovative designs, high-performance features, and are willing to pay a premium, you might lean more towards Nike.

New Balance's competitors and similar companies include adidas, ASICS Europe, Reebok, Under Armour, PUMA and Nike.

The answer is, as always in successful brand management – know your audience. The New Balance brand has maintained comfort over everything. While some people will choose style over function, Dads know what they want, and it isn't fancy. We want to wear comfortable shoes that will get the job done.

New Balance sneakers are a tried-and-true staple in many a celeb's closet. We've spotted sneakers on Taylor Swift, Katie Holmes, Mandy Moore, and tons of other stars recently, and you can find classic styles from the brand at Amazon.

What is the target age for New Balance? ›

Demographic Breakdown of New Balance's Target Market

The brand's focus on functionality, comfort, and performance makes it particularly appealing to health-conscious individuals between the ages of 14 to 24. Despite the broad age range, New Balance has a strong appeal among younger demographics.

We are proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA.

Long answer: much like LL Bean clothing and Madewell clothing some products are, some products aren't. Like we said, New Balance maintains a manufacturing presence in BOTH the US and the UK. You'll have to check the label on each shoe to determine if it's made in the United States or not.

New Balance sneakers are typically produced in multiple countries, including the United States, China, the United Kingdom, and Vietnam. The company has production plants in different countries to meet the needs of the global market.

Allen Edmonds

www.allenedmonds.com – A line of their dress shoes, boots, and golf shoes are handcrafted in America.

Our goal has been to source 100% preferred leather by 2025, with preferred leather being sourced from Leather Working Group (LWG) gold-rated tanneries, chrome-free, or sourced from ranches practicing regenerative agriculture. In 2023, we sourced 94% preferred leather.