The state spending the most money on clothing is not the one youwould guess. While New Yorkers spent on average 764 dollars onclothing per person in 2018, those in West Virginia beat out all otherstates with a per-person expenditure of 2,735 dollars.
Menswear accessories brand JJ Suspenders recently analyzed datafrom the 2012 U.S. Economic Censue, the 2017 Bureau of LaborStatistics Consumer Expenditures Report and the Statista Apparelindustry report to determine how much each state is spending onapparel per capita.
While Hawaii spent the least on clothing with 547 dollars perperson, the northeastern United States is also among the most frugal.Joining New York State in the region are New Jersey, Connecticut,Massachusetts, New Hampshire and Washington, D.C., each with numbersunder 1,000 dollars per resident.
California and Florida are also on the list of low-spenders, withtheir per person totals equaling 1,148 dollars and 947 dollarsrespectively.
After Idaho, the top four highest spending states in 2018 wereIdaho (2,719 dollars per person), Wyoming (2,659 dollars per person),Montana (2,555 dollars per person) and South Dakota (2,495 dollars perperson).
Female shoppers leading the race in spendings on clothing
American women, unshockingly, spend significantly more than men when it comes to stricktly clothing, beating them out by 35 percent of the total market. However, this percentage is not even including sportswear, swimwear, underwear, and hosiery. Menswear made up just under 26 percent in the clothing market in 2018.
The figures in the study were basxed on sales per capita, or spending per indivdual shopper. This avoids innacuracy of using total sales volume (state-to-state comparison), which is dependent on the number of people living in that state, and California clocking in first with over 20 billion dollars.
Sources: US Economic Census, 2012, Bureau of Labor Statistics Consumer Expenditures Report, 2017, Statista Apparel industry report
Main photo: JJSuspenders Facebook
