Brand Ranking
nike sports is the clear leader in the global and US markets. adidas is the second most popular brand, but it has a significant gap to close to Nike.Skechers is the third most popular brand, but it is much further behind Adidas than Adidas is behind than Nike. Reebok is the fourth most popular brand, but it is a distant fourth. nike sports is the clear leader in the Lifestyle/Fashion and Apparel industry. adidas is the second most popular brand, but it has a large gap to close to Nike. Skechers is not ranked in the top 100 brands in this industry, and Reebok is ranked #326.
Traffic and Engagement
Total Visits
Nike.com has the highest total visits with 431.3 million, followed by adidas.com with 88.78 million, skechers.com with 80 million, and reebok.com with 12.51 million. This suggests that Nike is the most popular footwear brand in the world, followed by Adidas, Skechers, and Reebok.
Device Distribution
Desktop is the most popular device for accessing footwear websites, with 72.5% of visits coming from desktop devices. Mobile devices account for 20% of visits, and tablets account for 7.5% of visits. This suggests that footwear brands should focus on optimizing their websites for desktop devices, but they should also make sure that their websites are mobile-friendly.
Analysis
The data shows that Nike is the clear leader in the global footwear market, both in terms of total visits and device distribution. Adidas is the second most popular footwear brand, followed by Skechers and Reebok.
The data also shows that desktop is the most popular device for accessing footwear websites, but mobile devices are gaining popularity. This suggests that footwear brands should focus on optimizing their websites for both desktop and mobile devices.
Overall, the data shows that the footwear market is highly competitive. Nike is the clear leader, but Adidas, Skechers, and Reebok are all viable competitors. Footwear brands need to focus on optimizing their websites for search engines and mobile devices, and they need to create high-quality content that is relevant to their target audience.
Nike is the most popular footwear website, with over 430 million visitors in the three-month period. Adidas is the second most popular website, with over 88 million visitors. Skechers is the third most popular website, with over 80 million visitors. Reebok is the least popular website, with over 12 million visitors.
The SimilarWeb data also shows that the United States is the largest market for footwear brands, followed by the United Kingdom, Germany, France, and Canada. This suggests that these countries should be a top priority for footwear brands when developing their SEO strategies.
The data also shows that search engines are the main source of traffic for footwear brands, followed by social media and direct traffic. This suggests that footwear brands should focus on optimizing their websites for search engines and promoting their content on social media.
Finally, the data shows that the most popular keywords related to footwear are "shoes," "sneakers," "boots," and "sandals." This suggests that footwear brands should focus on targeting these keywords in their SEO strategies.
Nike.com has the highest overall traffic and the highest percentage of traffic from direct sources. This suggests that Nike has a strong brand presence and that its customers are actively seeking out its website. Adidas.com also has a high percentage of traffic from direct sources, but its overall traffic is lower than Nike.com. This suggests that Adidas is still building its brand presence and that its customers are not as likely to actively seek out its website.
Skechers.com and Reebok.com have lower overall traffic than Nike.com and Adidas.com, and they also have a lower percentage of traffic from direct sources. This suggests that these brands are not as well-known as Nike and Adidas and that their customers are less likely to actively seek out their websites.
However, Skechers.com has the highest percentage of traffic from organic search, which suggests that it is doing a good job of optimizing its website for search engines. Reebok.com has the highest percentage of traffic from referrals, which suggests that it is doing a good job of getting other websites to link to its content.
The image you sent shows the top organic search terms for sneakers in the United States, for the period July 2023 to September 2023. The top five search terms are:
This data shows that Nike is the most popular brand of sneakers in the United States, followed by Adidas and Skechers. The inclusion of the Korean search term "나이키" in the top five suggests that there is a significant Korean-American population in the United States that is interested in sneakers.
It is also interesting to note that the term "snkrs" is included in the top five search terms. This term is often used to refer to limited-edition sneakers, which suggests that there is a high demand for these types of sneakers in the United States.
Overall, the data provided shows that the sneaker market in the United States is very competitive. Nike, Adidas, and Skechers are the three most popular brands, and there is a high demand for limited-edition sneakers.
This data shows that the majority of referral traffic to Adidas.com is coming from other websites that are related to sneakers and sportswear. This suggests that Adidas is doing a good job of partnering with other brands and websites in its industry.
It is also interesting to note that the top two referring websites are both Nike-related websites. This suggests that there is a significant crossover between the customer bases of Nike and Adidas.
Overall, the data you have provided shows that Adidas is doing a good job of generating referral traffic from other websites. However, it is important for Adidas to continue to invest in brand marketing and customer loyalty programs to build its brand presence and reduce its reliance on other brands.
The top five ad destinations are:
This data shows that the top ad destinations are a mix of websites from different industries. The top two ad destinations are from the technology industry (go.Inkam.com and outlook.live.com). The third ad destination is from the marketing industry (trackvrs.com). The fourth ad destination is from the retail industry (stockx.com). And the fifth ad destination is from the advertising industry (clickperfoptimizer.com).
This data suggests that advertisers are targeting a wide range of audiences on desktop devices. Advertisers are also targeting consumers who are using different types of websites, such as search engines, email providers, marketing tools, and online retailers.
It is also interesting to note that the top ad destinations are all global websites. This suggests that advertisers are increasingly targeting global audiences.
Overall, the data you have provided shows that the desktop advertising market is very competitive. Advertisers are targeting a wide range of audiences on global websites.
The top three social traffic sources for all four brands are:
This data shows that YouTube, Facebook, and Instagram are the most popular social media platforms for sneaker brands. Advertisers should focus their social media marketing efforts on these platforms.
It is also interesting to note that the percentage of social traffic from each platform varies for each brand. Nike.com has the highest percentage of social traffic from YouTube, followed by Facebook and Instagram. Skechers.com has the highest percentage of social traffic from Facebook, followed by YouTube and Instagram. Adidas.com and Reebok.com both have the highest percentage of social traffic from Instagram, followed by YouTube and Facebook.
This data suggests that brands should tailor their social media marketing strategies to each platform. For example, Nike.com could focus on creating engaging video content for YouTube. Skechers.com could focus on creating engaging image content for Facebook. Adidas.com and Reebok.com could focus on creating engaging images and video content for Instagram.
Overall, the data you have provided shows that social media is an important channel for sneaker brands to reach their target audiences. Advertisers should focus their social media marketing efforts on YouTube, Facebook, and Instagram. They should also tailor their social media marketing strategies to each platform.
Top 5 publishers -
Recommended by LinkedIn
This data shows that Skechers is targeting a global audience with its display advertising campaigns. The top five publishers are websites that are popular in many different countries.
It is also interesting to note that the top three display ad publishers are websites that are focused on product discovery and comparison shopping. This suggests that Skechers is trying to reach potential customers who are actively shopping for sneakers.
Overall, the data you have provided shows that Skechers is using display advertising to reach a global audience of potential customers who are actively shopping for sneakers.
The top five ad categories are:
This data shows that advertisers are targeting a wide range of audiences with their desktop ads. The top five ad categories cover a variety of industries, including retail, technology, entertainment, finance, and automotive.
It is also interesting to note that the top three ad categories are all related to consumer spending. This suggests that advertisers are focused on reaching potential customers who are likely to make purchases.
Overall, the data you have provided shows that the desktop advertising market is very competitive. Advertisers are targeting a wide range of audiences with their ads, and they are focusing on reaching potential customers who are likely to make purchases.
Recommendations for the following brands
Nike
Adidas
Skechers
Reebok
Insights on Sneakers Industry
How to use these insights to your advantage?
In conclusion, the sneaker industry is highly competitive but also very lucrative. Nike, Adidas, and Sketchers are the clear leaders in the market, but Reebok is still a viable competitor. All four brands are investing heavily in digital marketing and product development to maintain their market share.
