Striving For Better Performance
Athletes push themselves toward higher and higher levels of performance. They want to achieve that breakthrough moment, their personal best. That’s how Nike approaches corporate responsibility. It’s not just about getting better at what they do – addressing impacts throughout their supply chain – it’s about striving for the best, creating value for the business and innovating for a better world.
As environmental, social and economic challenges in the world proliferate, they demand best performance. Nike is using the power of their brand, the energy and passion of the people and the scale of business to create a meaningful change. The opportunity is greater than ever for sustainability strategy to drive business growth, build deeper consumer and community connections, and create positive social and environmental change.
Nike is focusing corporate responsibility efforts in the areas in which they can have the greatest impact and create the most value: Through the materials they design into products, through the process of making those materials and products, and in the world of sport where products are used.
Through a variety of processes, including stakeholder consultation and lifecycle assessment, Nike has identified their most significant impact areas that include Energy & Climate, Labour, Chemistry, Water, Waste, and Community. As the brand evaluates and manages key impacts, they develop a better understanding of how interrelated they are and how an integrated approach to product design and process innovation can yield benefits across multiple impact areas.
The Nike Foundation
The Nike Foundation leverages the power of insights, innovation and inspiration to stop the cycle of intergenerational poverty. As a company, Nike believes in the power of human potential. At the Nike Foundation, we invest exclusively in what we see as the greatest source of untapped human potential in the world today: adolescent girls.
The Nike Foundation is pioneering a new approach to development by creating insights-driven innovations, strategic partnerships and solutions that can be scaled to enable and equip adolescent girls to realize their potential. When a girl in poverty completes secondary school, marries and has her first child later, she helps to create economic growth, political and social stability.
FAQs
Nike's CSR work, on the other hand, involves what Nike does best – design, innovation, and brand-building. They've attacked the problems of resource scarcity, workforce abuse, and social injustice with the power and prowess that comes from these core competencies and thus have been able to make real progress.
What is corporate social responsibility answers? ›
Corporate social responsibility (CSR) definition
It asks business leaders to consider their decisions' environmental and social impacts in order to reduce harm where possible. In the business world, CSR is often associated with sustainability, and environmental, social and governance (ESG).
Why did Nike fail to address corporate social responsibility? ›
Nike failed to address corporate social responsibility early on because they did not globally implement a solution. Rather, Nike implemented reputation management locally but was not established worldwide.
What are the responsibilities of Nike? ›
We adhere to safety, health, environmental protection and labeling requirements for products in compliance with all applicable laws. And we work with the factories that make Nike products to meet our standards for compliance, health, safety and quality.
What are five corporate social responsibilities? ›
Key Takeaways
CSR can help improve society and promote a positive brand image for companies. CSR includes four categories: environmental impacts, ethical responsibility, philanthropic endeavors, and financial responsibilities.
What is the corporate purpose of Nike? ›
The Nike mission statement is “to bring inspiration and innovation to every athlete in the world.” If we break this statement down, it is easy to see that the company's mission has three core components: bringing inspiration, creating innovation, and supporting every athlete in the world.
What is the main purpose of corporate social responsibility? ›
Corporate social responsibility programs aim to give structure to a company's efforts to give back to the community, participate in philanthropic causes, and provide positive social value. Businesses increasingly turn to CSR to make a difference and build a positive brand around their company.
What is corporate social responsibility with examples? ›
Some ways that a company can embrace CSR include being environmentally friendly and eco-conscious; promoting equality, diversity, and inclusion in the workplace; treating employees with respect; giving back to the community; and ensuring business decisions are ethical.
What's the best explanation of corporate social responsibility? ›
Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.
How did Nike embrace CSR? ›
The company has implemented policies supporting workers, demanded their contractors and suppliers meet them, and conducted third-party audits. The intentional moves toward change proved successful: In 2013, auditors found violations in 16 percent percent of factories (down from 29 percent in 2012).
Corporate Social Responsibility (CSR) and Sustainability metrics site CSRHub recently updated its ratings on NIKE Inc. and the 145 companies in the Textiles and Apparel industry. NIKE's overall rating currently is 62 after the most recent updates to their CSRHub page.
What is Nike's new approach to CSR? ›
Nike's new corporate social responsibility policy was established with the general understanding that if there is no planet, there is no sport. By implementing a supplier climate action program, Nike ensures that suppliers and manufacturers are committed to global carbon neutrality in the future.
What is Nike's role in society? ›
Along the way, Nike helped the world's best athletes win races, games and championships. And the athletes helped Nike design and market the products and brand that changed the face of sports.
How is Nike ethically responsible? ›
Nike's new priorities became to make certain that its factories were not taking advantage of its workers and to ensure that each worker had a safe work environment and competitive wage. Because of the nature of the textile industry, Nike faces numerous challenges and potentially critical problems.
How does Nike give back to society? ›
Since Nike Give launched in 2020, Nike consumers have donated more than $1.2 million dollars in support of organizations that uplift their communities through sport and inclusion. Join Nike's ongoing commitment to amplify these organizations-by rounding up your next purchase at a Nike store. Scroll to learn more.
What is the Nike Code of Ethics and social responsibility? ›
NIKE is committed to maintaining a work environment free from unlawful discrimination, including harassment based on sex, sexual orientation, gender identity, gender expression, race, age, religion, disability, ethnic group or any other protected class status. Harassment is unacceptable and will not be tolerated.
What is Nike's CSR rating? ›
Corporate Social Responsibility (CSR) and Sustainability metrics site CSRHub recently updated its ratings on NIKE Inc. and the 145 companies in the Textiles and Apparel industry. NIKE's overall rating currently is 62 after the most recent updates to their CSRHub page.
What is this corporate social responsibility? ›
Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.
