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Table of Contents
- Brand Reports
- Henrik Roth
- November 19, 2021
Positive and negative brand attributes
Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.
This flower graph shows the positive and negative brand attributes of nike. Attributes closer to the middle are more strongly associated with nike.
Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the nike brand are flashy, iconic, unstoppable, minimalist and authentic. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.
The top 5 negative attributes associated with the nike brand are flashy, defiant, unfocused, disrespectful and snotty.
Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.
Used marketing or brand slogans of Nike
- The light shoe for serious road running. (1985)
- Just do it. (1988)
- Created to win. (1988)
- Relax. (1994)
- If it feels good then just do it. (1995)
- We make it and there's nothing like it. (1996)
- Because I know the other guy will. (1997)
- Shoes for runners by runners. (2000)
- Virtual skin. (2000)
- Enjoy the weather. (2001)
- Play. (2002)
- Maybe we love runners too much. (2002)
- Made to move. (2002)
- There's more fast out there. (2003)
- Want to play? (2003)
- More distance more fairways more forgiving. (2003)
- All over Aussie rugby pitches from October. (2003)
- Shift your center of gravity. (2003)
- Freestyle face off. (2003)
- You're faster than you think. (2004)
- Only greatness equals greatness. (2004)
- Pleased to beat you! (2004)
- More go. (2004)
- All conditions gear. (2004)
- Really forgiving. (2004)
- Get hot. (2004)
- Make music. (2005)
- You create. We assemble. (2005)
- Power to your feet. (2005)
- Always on the run. (2005)
- Will you be the one? (2005)
- Take sport. Add music. (2005)
- Fur runners by runners. (2005)
- For warriors. (2005)
- What does your team need today? (2006)
- An athlete's secret weapon. (2006)
- A little less gravity. (2006)
- Tune your run. (2006)
- Run like you've never run before. (2007)
- Go running. (2008)
- Take it to the next level. (2008)
- Here I am. (2008)
- Write the future. (2010)
- May cause excessive performance. (2010)
- Never stop running. (2011)
- Get better, faster. Get free. (2011)
- Free yourself. (2011)
- Nutze jeden Vorteil. (2012)
- Attack fast. Attack strong. (2012)
- My time is now. (2012)
- Game on, world. (2012)
- Move more. Move better. (2013)
- Free your run. (2013)
- Believe in the run. (2014)
- Risk everything. (2014)
- Deceptive by nature. (2014)
- Play in the now. (2014)
- Find your fast. (2015)
- See sport better. (2015)
- There's always better. (2015)
- Enjoy the chase. (2016)
- Your eyes have evolved. (2016)
Hint: You can create new slogans within seconds with our AI copywriting software. Read further to find our how that works.
New content ideas fitting well to Nike
- 68 Products That Prove You Can’t Go Wrong with White
- Why the Printed Tee Is Here to Stay
- Get-Ready-for-the-Warm-Season Trends
- Get Ready for Coachella: 20 Cool Outfits
- 10 New Bags You Absolutely Need on Your Spring Shopping List
- The Perfect Spring or Summer Dress: How to Dress for the Season and the Occasion
- Fashion Hacks: How to Wear All Black and Not Look Like a Mortuary Worker
- A History of White Sneakers, from Hunter to Converse to Nike
- The Best White Denim Trends of Every Summer
- How To Make A White Shirt Last For Years
- 10 Things You Should Stop Buying Before You Turn 30
- Breaking the Rules: Wear Jeans with a T-Shirt, It’s Going to Be a Bigger Trend This Summer
Hint: These content ideas were generated by neuroflash's AI and are unique.
Brand perception of Nike
How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).
In comparison to other brands the consumer perception of Nike is <25% (very negative [4%]) in comparison to other brands. Nike carries gentle dominance [31%] and is perceived very masculine.
Free Images fitting the Nike brand
These pictures match the association of "Nike". Refer to the original sites for referencing requirements.
How to communicate Nike products
Get inspired by our semantic related topics associated around the brand nike. Main topics you can communicate are emission, futurism, coach, inclusivity and organic.
Sub-topics for the topic cluster emission are pollution, profitability, nan, nan, nan and nan.
Sub-topics for the topic cluster futurism are nostalgia, minimalism, subculture, classic, jazz and citylife.
Sub-topics for the topic cluster coach are kinesiology, sport, fitness, career, nan and nan.
Sub-topics for the topic cluster inclusivity are globalism, philanthropy, startup, sexism, hologram and tensorflow.
Sub-topics for the topic cluster organic are dairy, fresh, probiotic, pizza, nan and nan.
Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."
Most addressed Jung archetypes of Nike on socials in 2020
As regards the top 3 archetypes for nike, the first one is The Hero when it comes to communicating effectively with your customers. The Hero is defined as follows: The Hero is on a mission to make the world a better place. Courageous, bold, and inspirational is what characterizes this archetype. The Hero has an uncommon vitality and resistance they use to fight for power or honour. It’s one of the most enduring and prevalent archetypes existing. Examples here are: Superwoman, Harry Potter, or Iron Man.
The second Jung archetype that aligns with nike is the The Innocent. It is defined as follows: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii
And, last but not least, we have the The Rebel. The definition for this archetype is the following: This archetype likes to question authority and break the rules. It craves rebellion and revolution. Rebels like to be independent, unconventional in their methods and like to challenge the system. The best example here is Robin Hood.
Henrik Roth
Henrik is an entrepreneur with over 15 years of experience in digital marketing, entrepreneurship and growth strategies for start-ups. As the CMO of neuroflash, he is an expert in all things AI and passionate about leveraging the power of artificial intelligence to solve real-world problems.
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Now, let's delve into the concepts presented in the article:
-
Brand Attributes:
- Brand attributes are essential characteristics that evoke a positive emotional response in customers and contribute to brand recognition.
- The flower graph illustrates positive and negative attributes associated with Nike, using color to indicate mood and size to show commonness in the USA.
-
Nike's Positive and Negative Brand Attributes:
- Top 5 positive attributes: flashy, iconic, unstoppable, minimalist, and authentic.
- Top 5 negative attributes: flashy, defiant, unfocused, disrespectful, and snotty.
- Size on the graph indicates the attributes' commonness in the USA.
-
Nike's Marketing or Brand Slogans:
- The article lists numerous slogans used by Nike over the years, showcasing the evolution of the brand's messaging and positioning.
-
Brand Perception of Nike:
- Consumer perception of Nike is less than 25%, with a very negative perception at 4% compared to other brands.
- Nike is perceived as having gentle dominance (31%) and is seen as very masculine.
-
Free Images Fitting the Nike Brand:
- The article includes a set of free images associated with the Nike brand, including keywords like athletic, polo, women's, sneaker, and Adidas.
-
Communicating Nike Products:
- Semantic related topics associated with Nike include emission, futurism, coach, inclusivity, and organic.
- Sub-topics for each cluster are provided, such as pollution and profitability for emission, and globalism and philanthropy for inclusivity.
-
Most Addressed Jung Archetypes of Nike on Socials in 2020:
- The article identifies three Jung archetypes associated with Nike on social media in 2020: The Hero, The Innocent, and The Rebel.
- Each archetype is defined along with examples, and Nike is aligned with The Hero, emphasizing courage and inspiration.
-
Henrik Roth - CMO of Neuroflash:
- Henrik Roth, the author of the article, is introduced as an entrepreneur with expertise in digital marketing, entrepreneurship, and growth strategies for startups.
- As the CMO of neuroflash, he is presented as an AI expert passionate about leveraging artificial intelligence to solve real-world problems.
By seamlessly integrating these concepts, the article provides a comprehensive overview of Nike's brand attributes, marketing strategies, consumer perception, and archetypal associations on social media. The inclusion of free images and content ideas further enriches the reader's understanding of effective communication strategies for the Nike brand.
