Online Store Shein Apologized For Selling A Phone Case Depicting A Handcuffed Black Person Outlined In Chalk (2024)

Online fast fashion retailer Shein apologized and removed a phone case from its website Saturday that depicted a design of a handcuffed Black person being outlined in chalk. The action comes after the company faced backlash online and revealed that it hadn't received permission from the artist who created the image back in 2014.

The phone case had been advertised as a new product and was being sold for $1.50 before screenshots of the phone case were posted online and sparked criticism from customers. Shein's website no longer has the item listed.

Jayunna Williams, a 21-year-old from Oklahoma who posted the screenshots of the product, said it was "disturbing" to find the case being sold online. Williams had been searching for a phone case on the Shein website after the retailer was recommended to her by friends.

"I don't know if it's supposed to be a dead man, but who even gave the company permission to put this on their site?" Williams said to BuzzFeed News. "Why would someone at the company even approve that? It rubbed us the wrong way, especially people in the Black community. We're really shocked because we put our money into companies like this, and it's a big a slap in the face."

Shein did not respond to BuzzFeed News' request for comment. But in an initial response to customers on Twitter about the phone case, Shein said that the artwork was "created in reaction to the 2014 murder of Michael Brown" to "show support for [the Black Lives Matter movement]."

Customers quickly called the company out for the explanation. "A white hand.. doing a chalk outline of a black person laying there (presumably de*d) in handcuffs and this was supposed to show support?? How? QUICKLY," one user asked the company on Twitter.

The company apologized in a response to Williams' tweet, saying that she "brought to our attention that the art is being interpreted as racist" and that it was "contrary" to its actual meaning.

In another tweet to Williams, Shein revealed that it hadn't actually received permission from the artist, Jean Jullien, who posted the image on Instagram in response to the police shooting of Michael Brown, a Black 18-year-old, in 2014.

Online Store Shein Apologized For Selling A Phone Case Depicting A Handcuffed Black Person Outlined In Chalk (2024)

FAQs

What has Shein been accused of? ›

Both Shein and Temu have been accused by a House committee of using forced labor from the autonomous region of Xinjiang in China. According to the U.S. State Department, 12 million Uyghurs, Turkic-speaking Muslims, live in Xinjiang and are native to the region.

Why has Shein been cancelled? ›

Despite the buzz, SHEIN is not being cancelled. In fact, SHEIN continues to grow, attracting fashion enthusiasts worldwide with its trendy and affordable selections. This powerhouse brand keeps expanding its reach, proving that rumors of its demise have been greatly exaggerated.

What's going on with Shein? ›

It works with over 6,000 suppliers throughout China. The company has been accused of using manufacturers that have violated labor rights. A 2021 investigation by the Chinese digital publication Sixth Tone uncovered a pattern of "loose oversight and poor working conditions" at some of Shein's manufacturers.

Why did Shein get banned? ›

At the same time, Shein and Temu have been accused by American lawmakers of failing to ensure their supply chains comply with the Uighur Forced Labor Prevention Act (UFLPA) passed last June to penalize Beijing's systematic rights abuses against the Muslim minority group in the western Xinjiang region.

Why don't people like Shein? ›

Shein has been criticized for its lack of transparency regarding its manufacturing processes. Without this information, it's difficult to determine if workers are being treated fairly or if sustainable practices are being used.

Why are people boycotting Shein? ›

Shein, a global fast-fashion giant based in China, faces a boycott campaign amid allegations of Uyghur forced labor. Justice for All, a human rights organization, calls on Muslim women to boycott Shein during Eid al-Fitr, alleging its involvement in Uyghur forced labor.

Is Shein safe to order from? ›

The Shein website is designed to protect your shopping journey from start to finish. Like many other online shops, it employs encryption, meaning it's secure to visit and browse. Shein aims to ensure that your personally identifiable information, including banking credentials, is stored and transmitted securely.

Are Shein clothes safe to wear? ›

Are Shein Clothes Toxic? In simple words, Shein clothes are not exactly toxic. That means the users face very little threat of getting sick by wearing them. However, Shein has faced criticism for a variety of environmental and ethical issues for using elevated levels of harsh chemicals in clothes.

Why are Shein clothes so cheap? ›

Outsourcing labor

One of the key ways that Shein and other fast-fashion brands keep prices low is by outsourcing manufacturing labor to cheaper markets, said Dana Thomas, a Paris-based fashion journalist and author of “Fashionopolis: The Price of Fast Fashion and the Future of Clothes.”

What does Shein mean? ›

Jewish (Ashkenazic): nickname or artificial name from Yiddish sheyn 'fine beautiful'.

Who is Shein owned by? ›

Who owns Shein? Shein is owned by parent company Nanjing Lingtian Information Technology, although the company's ownership is frequently branded a mystery. It remains a private company, with four major shareholders so far: JAFCO Asia, IDG Capital, Sequoia Capital China, and Tiger Global Management.

Does Shein use child labor, yes or no? ›

"We have zero tolerance for forced labor. We have zero tolerance for child labor," says Shein's Pernot-Day, adding that the company requires its manufacturers to comply with their local laws. Some of Shein's 5,000-some manufacturers are now in Brazil and Turkey, but most remain in China.

What is negative about Shein? ›

Major environmental issues associated with fast fashion brands like SHEIN, like water pollution, greenhouse gas emissions, exposure to toxic chemicals, excessive textile waste and production of tons of carbon dioxide every year, are only a few consequences of SHEIN's unsustainable practices.

Is it safe to wear Shein clothes? ›

For Diamond's study, commissioned by Marketplace, researchers tested 38 samples of children's and adult clothes and accessories. One in five had concerning levels of chemicals, like lead, PFAS, and phthalates. Unsurprisingly, one of the worst offenders was SHEIN.

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