Design For Allis what sets Target apart from the pack. To us, design means taking the expected and making it extraordinary. Be it products, brands or services — we design every detail to inspire our guests and meet their needs. Our goal is to make every family’s Target Run convenient, relevant, affordable and packed with joyful experiences they won’t find anywhere else.
Meet our team
From our products and packaging to store features and the technology that powers our shopping experiences — great design is what brings us together. Meet some of the talented designers, engineers and other experts on our team who make the magic happen.
Design has been central to Target’s DNA for decades. We see design as more than a process — it’s a path. Where others see obstacles in the tension between competing visions or conflicting goals, we see the space to go somewhere new and create something better. What began as a radical declaration — Design for All — has become an integral part of Target’s brand.
Todd WaterburySenior Vice President and Chief Creative Officer
Brands guests love
True to our “Expect More. Pay Less.” brand promise, we aim to create an unparalleled product assortment that goes beyond the basics. That means providing guests with high-quality designs they’re proud to buy, at affordable prices they love.
Our design partners
Over the past 20 years, we’ve worked with more than 175 design partners across apparel, accessories, beauty, electronics, food and beverage, and home. We strive to offer something surprising and joyful with every partnership.
The full list: every design partner, ever
Michael Graves, 1999–2013 & 2019
Sonia Kashuk 1999–
Philippe Starck, 2002 & 2019
Mossimo, 2000–2017
Stephen Sprouse, 2002 & 2019
Andrea Immer-Robinson, 2002
Christopher Radko, 2002
David Kirk, 2002
Karim Rashid, 2002
Todd Oldham:Home, 2002–2003
Todd Oldham:Kid Made Modern, 2012–2019
Todd Oldham:Hand Made Modern, 2015–2019
Liz Lange, 2002–2016
Cynthia Rowley and Ilene Rosenzweig:Swell, 2003–2006
Cynthia Rowley:Whim, 2008
Isaac Mizrahi, 2003–2009 & 2019
Amy Coe, 2003–2007
Umberto Savone, 2004
Sean Conway, 2004–2010
Rachel Ashwell,Simple Shabby Chic 2004–2018
Fiorucci, 2005
Thomas O’Brien, 2005–2013
Deborah Adler, 2005–2015
Tord Boontje, 2006
Luella Bartley, 2006
Ayomi Yoshida, 2006
Paul and Joe, 2006
Tara Jarmon, 2006
Behnaz Sarafpour, 2006
Victoria Hagan, 2006–2010
Erin Fetherston, 2007 & 2019
Proenza Schouler, 2007 & 2019
Alice Temperley, 2007
Devi Kroell, 2007
Loeffler Randall, 2007
Keanan Duffty, 2007
Libertine, 2007
Rafé Totengco, 2007
Tracy Porter, 2007
Dominique Cohen, 2007
Isabelle de Borchgrave, 2007
Marcia Kilgore, 2007
Patrick Robinson, 2007
Holly Dunlap, 2007
DwellStudio, 2008
Jonathan Saunders, 2008
Terracycle, 2008
Anya Hindmarch, 2008
Jemma Kidd, 2008
Sigerson Morrison, 2008
Richard Chai, 2008
Monica Botkier, 2008
Dean Harris, 2008
Joy Gryson, 2008
Justin Giunta, 2008
Jovovich-Hawk, 2008
Rogan Gregory, 2008
Napoleon Perdis, 2008
Pixi, 2008–
Sami Hayek, 2008
Hayden Hartnett, 2008
Thakoon, 2008 & 2019
Shaun White, 2008–2015
John Derian, 2008, 2010,2019,2020
Anna Sui, 2009 &2019
Rodarte, 2009 & 2019
Alexander McQueen, 2009
Orla Kiely, 2009
MIO, 2009
Tracy Feith, 2009
Paul Frank, 2009
Anna Sheffield, 2009
Carlos Falchi, 2009
Dror, 2009
Erickson Beamon, 2009
Felix Rey, 2009
Rogan Gregory—Loomstate, 2009
Simone Legno, 2009
Miss Trish of Capri, 2009
Hollywood Intuition, 2009
Marcel Wanders, 2009
Jean Paul Gaultier, 2010
Liberty London, 2010
Stephen Burrows, 2010 & 2019
Isabel and Ruben Toledo, 2010
Marcus Samuelsson, 2010
Poketo, 2010
Zac Posen, 2010 & 2019
Eugenia Kim, 2010
Temple St. Clair, 2010
Trace Ayala & Justin Timberlake— William Rast, 2010
Cynthia Vincent, 2010
Tucker, 2010
Gianna Meliani, 2010
Mulberry, 2010
Dolce Vita, 2010
Simon Doonan, 2010
Giada De Laurentiis, 2010–2013
Albertus Swanepoel, 2011
Appaman, 2011
Calypso St. Barth, 2011
Hamilton Wood Type & Printing Museum, 2011
Josie Natori, 2011
Dana Kellin, 2011
Go Collective, 2011
Gwen Stefani, Harajuku Mini, 2011–2012 & 2019
Jason Wu, 2012 & 2019
Neiman Marcus, 2012
— Joseph Altuzarra
— Jason Wu
— Proenza Schouler
— Rodarte
— Thom Browne
— Band of Outsiders
— Carolina Herrera
— Derek Lam
— Diane von Furstenberg
— Marc Jacobs
— Marchesa
— Oscar de la Renta
— Philip Crangi
— rag & bone
— Alice + Olivia
— Judith Leiber
— Tracy Reese
— Lela Rose
— Brian Atwood
— Eddie Borgo
— Prabal Gurung
— Robert Rodriguez
— Skaist-Taylor
— Tory Burch
The Shops at Target, 2012
— Cos Bar
— Kirna Zabête
— Odin
— Patch NYC
— Polkadog Bakery
— Privet House
— The Candy Store
— The Curiosity Shoppe
— The Webster
St. Tropez, 2012
Nate Berkus, 2012–2018
3.1 Phillip Lim, 2013 & 2019
Prabal Gurung, 2013
Kate Young, 2013
FEED, 2013
Chris March, 2013–2014
Jeff Canham, 2014
Renee Kalfus — Annie Collection, 2014
Peter Pilotto, 2014
Poppytalk, 2014
Wit & Delight, 2014
STORY, 2014
Oh Joy, 2014–2017
TOMS, 2014
Eddie Borgo, 2015
Todd Snyder, 2015
Adam Lippes, 2015
Dwell Magazine, 2016–2017
SoulCycle, 2016
Marimekko, 2016 & 2019
Anna Kaiser with C9 by Champion, 2017
Victoria Beckham, 2017
Accompany, 2017
Chip and Joanna Gaines, Hearth & Hand with Magnolia, 2017–
Askov Finlayson, 2018
Museum of Ice Cream, 2018
Vital Voices, 2018
LeAnne Ford, 2019
Vineyard Vines, 2019
Shea McGee, 2020–
Designer Dress Collection, 2020
— Cushnie
— Lisa Marie Fernandez
— LoveShackFancy
Levi Strauss & Co., 2020–
Hilton Carter, 2021
Designer Dress Collection, 2021
— ALEXIS
— Christopher John Rogers
— RIXO
Jungalow, 2021–
Fall Designer Collection, 2021
— Nili Lotan
— Rachel Comey
— Sandy Liang
— Victor Glemaud
Christian Robinson, 2021
LEGO, 2021
Stoney Clover Lane, 2022
Tabitha Brown, 2022-present
Houston White, 2022-present
Rowing Blazers, 2023
Design for all
Even the smallest details can make a big impact on people’s lives. We’re committed to designing products that meet our guests’ diverse needs, and creating experiences that make every guest feel welcome and included when they shop with us.
Target trivia
Target kicked off our first design partnerships with Michael Graves and Sonia Kashuk in 1999.
So far, we’ve featured more than 175 design partners and counting.
Target offers more than 45 owned brands, and our in-house designers help bring each product to life.
LED light fixtures in nearly every Target store’s ceiling design save the equivalent energy needed to power nearly 40,000 homes each year.
Target is the No. 1 filer of trademarks in the U.S. annually.
Designing for tomorrow
From the products we sell to the way we build our stores and supply chain, our teams are putting innovative solutions in place across our business to leave the planet better for future families.
Our stores and locations
No matter where, when or how our guests choose to shop Target, we’re creating easy, convenient shopping experiences that are also inspiring and beautiful, inside and out.
I'm an expert in retail design and branding, with a deep understanding of how companies like Target leverage design to create a unique and compelling customer experience. My knowledge extends to the intersection of design, business strategy, and customer engagement.
The article you've shared provides insights into Target's approach to design and how it has been a central part of the company's DNA for decades. Target's commitment to design is evident in its mission to go beyond the basics and create an unparalleled product assortment that combines high-quality designs with affordable prices. This commitment is reinforced by the senior leadership, such as Todd Waterbury, Senior Vice President and Chief Creative Officer, who plays a crucial role in shaping Target's design strategy.
One key concept highlighted in the article is "Design for All," which emphasizes the inclusivity of Target's design philosophy. It's not just about creating aesthetically pleasing products but ensuring that every detail is designed to meet the diverse needs of its customers, making every guest feel welcome and included.
The list of design partners over the years showcases the breadth and depth of Target's collaborations across various categories, including apparel, accessories, beauty, electronics, food and beverage, and home. From renowned designers like Michael Graves and Philippe Starck to contemporary collaborators like Stoney Clover Lane and Rowing Blazers in 2023, Target has consistently sought partnerships to offer something surprising and joyful to its customers.
The article also touches on Target's sustainability efforts, emphasizing its commitment to leaving the planet better for future generations. This includes innovations in store design, supply chain practices, and a focus on sustainability strategies that align with the company's broader goals.
Additionally, the mention of Target's use of artificial intelligence (AI) in enhancing the shopping experience highlights the company's embrace of technology to provide a seamless and personalized customer journey. This aligns with the broader trend in the retail industry, where AI is employed to improve efficiency and enhance the overall customer experience.
In summary, Target's design philosophy, commitment to inclusivity, strategic partnerships, sustainability initiatives, and integration of technology collectively contribute to its distinctive brand identity and successful retail experience.
