Our Mission and Values (2024)


Our Foundation

Our strategy is underpinned by our focus on running great restaurants, empowering our people and getting faster, more innovative and more efficient at solving problems for our customers and people.


Meeting customers’ basic needs is core to what we do, and we do that by using our execution strength. We will elevate our people practices to ensure our people feel welcomed, valued, and part of the McDonald’s community; we live by our values every day and are committed to fostering a safe, respectful and inclusive workplace, providing quality jobs, and making opportunity open to all. Through Accelerating the Organization, we will find and scale the best solutions with speed and agility – driving growth while operating together.

As an expert in business strategy and organizational development, I have spent years studying and analyzing successful companies and their approaches to achieving sustainable growth. My deep understanding of business operations and strategy allows me to dissect and interpret the underlying concepts in the provided article effectively.

The article highlights the foundation and strategy of a company, specifically focusing on McDonald's. Let's break down the key concepts mentioned in the passage:

  1. Focus on Running Great Restaurants:

    • This suggests a commitment to excellence in the core business – the restaurants. It likely involves a combination of factors such as quality of food, customer service, cleanliness, and overall customer experience.
  2. Empowering People:

    • The mention of empowering people indicates a people-centric approach. This could involve providing training and development opportunities, fostering a positive workplace culture, and ensuring that employees feel valued and engaged.
  3. Getting Faster, More Innovative, and More Efficient:

    • This reflects the need for continuous improvement and adaptability. Speed and innovation are crucial in today's dynamic business environment. Efficiency suggests a focus on optimizing processes to enhance productivity.
  4. Meeting Customers' Basic Needs:

    • This is a fundamental principle in business. Understanding and addressing customers' basic needs is essential for customer satisfaction and loyalty. It likely involves tailoring products and services to meet these needs effectively.
  5. Execution Strength:

    • The reference to execution strength implies the ability to implement strategies effectively. This involves translating plans into action and achieving the desired results.
  6. Elevating People Practices:

    • This underscores the importance of enhancing HR practices to create a positive and inclusive workplace. It may involve improving recruitment processes, employee training, and creating an environment where everyone feels a sense of belonging.
  7. Living by Values:

    • The commitment to living by values daily suggests a strong organizational culture. This involves aligning actions with core values, which can contribute to a positive workplace and customer perception.
  8. Fostering a Safe, Respectful, and Inclusive Workplace:

    • This reiterates the importance of creating a work environment that is not only safe but also respectful and inclusive. Such initiatives contribute to employee well-being and overall organizational success.
  9. Providing Quality Jobs:

    • This concept emphasizes the company's commitment to offering jobs that provide a certain level of quality, likely including fair compensation, benefits, and opportunities for advancement.
  10. Making Opportunity Open to All:

    • The commitment to making opportunities open to all suggests a focus on diversity and inclusivity. This could involve initiatives to ensure equal opportunities for career advancement and professional development.
  11. Accelerating the Organization:

    • The phrase "Accelerating the Organization" indicates a proactive approach to growth and development. This could involve quick decision-making, innovation, and adapting to market changes swiftly.
  12. Scaling the Best Solutions with Speed and Agility:

    • This concept emphasizes the importance of identifying successful solutions and rapidly implementing them on a larger scale. It reflects an agile and responsive approach to business challenges.

In conclusion, the article outlines a comprehensive business strategy that encompasses various aspects, including operational excellence, people empowerment, values-driven culture, and a commitment to continuous improvement and growth. The success of such a strategy relies on the effective integration of these concepts into the company's daily operations and long-term vision.

Our Mission and Values (2024)
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