Pantone recently announced its 2023 Color of the Year: Viva Magenta. The brand describes the shade as a “crimson red tone that presents a balance between warm and cool.” Pantone highlights a color each year that reflects the current culture, and the brand said Viva Magenta is a “hybrid” shade that’s symbolic of our existence in the physical and digital world.
SKIP AHEAD Viva Magenta home products | Viva Magenta kitchen products | Viva Magenta beauty products | Viva Magenta apparel and accessories
As many sought to do with the 2022 Color of the Year, Very Peri, you may be interested in incorporating Viva Magenta into your wardrobe or home. But since Pantone just announced its Color of the Year, you may not be able to find a wide array of products in the exact shade yet. You can, however, purchase items like shoes, fitness equipment, home decor and more in colors reminiscent of Viva Magenta. Below, we rounded up a handful of items in both Viva Magenta and other magenta hues from Select reader favorite brands, as well as highly rated products and others we think you’ll want to know about.
Pantone Color of the Year 2023: Viva Magenta-inspired products to shop now
We sifted through highly rated products, those from Select reader favorite brands and others we think you’ll want to know about to find options that come in colors similar to Viva Magenta. Some products even come in the exact shade, like the Motorola Edge 30 Fusion x Pantone.
Viva Magenta home products
Hydrow Wave Rowing Machine
This expert-recommended rowing machine from Hydrow has a Viva Magenta option available for pre-order that is set to ship in February 2023, according to the brand. The Hydrow Wave includes a library of interactive workouts and landscapes to row via its membership, which costs $38 per month. The rower is also Bluetooth-enabled so health metrics can sync to your fitness tracker.
Belmont Wool Rose Throw Blanket
Belmont’s 100% wool blanket has a plaid design in a color palette featuring pinks and reds. The blanket is 55 inches wide and 72 inches long, and is crafted by Abraham Moon, an artisan based in England.
Big Blanket Original Stretch Cranberry Blanket
If you’re looking for a blanket that’s a solid color, Big Blanket’s Original Stretch model comes in a Cranberry shade, which is quite similar to Viva Magenta. The 10-foot-by-10-foot blanket is 11 pounds and is made from a soft, stretchy fabric, according to the brand. The blanket is machine-washable, Big Blanket says.
SpeachlessCompany Viva Magenta Downloadable Wall Art
The downloadable wall art from SpeachlessCompany features a block of Viva Magenta, as well as the name of the color in black font. The download purchase includes five file sizes so you can print it at home, or bring it to a local print shop to get it printed in a larger size.
Boy Smells Rosalita Candle
This candle has notes of saffron, clove, Turkish rose, leather and cedarwood to create a scent that is flowery and woodsy, according to the brand. The 8.5-ounce candle has approximately 50 hours of burn time, says Boy Smells, and it comes in a pink-painted glass tumbler, with white floral artwork on one side of the glass.
Enchanted Home Pet Wine Romy Sofa
Pets can get in on the Viva Magenta trend with this plush bed, available in a color close to the new Pantone Color of the Year. It fits cats and dogs that weigh up to 10 pounds, according to the brand. The bed is designed with a removable, washable cushion cover and legs that lift the bed off the floor.
Viva Magenta kitchen products
Beautiful by Drew Barrymore Merlot Air Fryer
This 6-quart air fryer is one of our favorite affordable varieties, and the brand recently released it in a Wine shade. The appliance allows you to adjust the timer and cooking temperature between 90 and 400 degrees Fahrenheit. The air fryer comes with a dishwasher-safe crisping tray and pan.
Great Jones Raspberry Holy Sheet
Great Jones’ Raspberry-colored Holy Sheet pan is one of the most used products in associate updates editor Zoe Malin’s kitchen (and a great gift for bakers). It's made from aluminized steel with a nonstick ceramic coating and is oven-safe up to 450 degrees Fahrenheit. Great Jones says the half-sheet pan is dishwasher-safe, although the brand recommends hand-washing it.
West Elm Estelle Colored Stemless Wine Glasses
These stemless wine glasses are available in fuchsia, a hue reminiscent of Viva Magenta. West Elm says each glass is hand blown by glass artisans and they come in sets of six to make for easy coordination. These glasses are a West Elm LOCAL collaboration — Estelle Colored Glass, a small business within the United States, makes them and West Elm is serving as a platform to sell these colorful glasses.
Our Place x Selena Gomez Always Pan
The Always Pan — a Select reader and staff favorite — is nontoxic and nonstick with a ceramic coating, according to the brand. The pan, which can work on all cooktop types, acts as a multifunctional pan with the ability to braise, sear, fry, boil and more. As part of a partnership with singer and actress Selena Gomez, the pan is available in a Viva-Magenta-like color — Rosa — and 10% of the profits from the Selena collection will be donated to the Rare Impact Fund to expand mental health services for young people.
Viva Magenta beauty products
Essie Chevron Trend Nail Polish
This 70s-inspired magenta nail polish from Essie is designed to be long-lasting when used with the brand’s gel couture top coat. Essie says you do not need to use a base coat or a UV lamp when using this nail polish.
Bobbi Brown Bare Raspberry Extra Lip Tint
Bobbi Brown’s Extra Lip Tint comes in a Bare Raspberry shade that allows you to add a hint of Viva Magenta to your makeup palette. The lip tint is infused with botanical oils like olive, jojoba and avocado oils to hydrate skin, and the brand says the product also plumps lips.
Charlotte Tilbury Pillow Talk Lip & Cheek Glow
You can apply this Charlotte Tilbury’s product to your cheeks, lips and eyelids to give them a hint of color. The creamy makeup has a chiffon-sheer texture and is easy to blend on skin, the brand says. It’s formulated with raspberry leaf stem cell extract and vitamin E to moisturize skin, according to Charlotte Tilbury.
Viva Magenta apparel and accessories
Pantone Color of the Year 2023 Limited Edition Long Keychain
Pantone offers a handful of products in Viva Magenta, including this long keychain. It has a metal ring on the end that you can add keys or an ID card to.
Cariuma x Pantone Shoes (Pre-order)
Cariuma and Pantone previously collaborated on sneakers that highlight the Color of the Year, and they recently released three Viva Magenta-inspired options. Each sneaker style is available in both men’s and women’s sizes. They’re currently available to pre-order and will ship by Jan. 9, the brand says.
Babos Viva Magenta Pebble Grain Leather Babouche Shoes
These shoes from Babos use leather salvaged from old stock inventory and feature a memory foam footbed. The shoe has a rubber sneaker outsole with tread. The shoe is available in Viva Magenta, and Babos says that people who wear half-sizes are encouraged to purchase the next largest size.
Nixon Red Staple Watch
Nixon’s Staple Watch is made with recycled ocean plastics, the brand says, and you can customize its LCD display to view two functions simultaneously, like time, day and date, timer, alarms and more. The display has a backlight so you can see it in darker settings and the watch is water-resistant up to 100 meters.
Coal The Red Standard Beanie
Coal’s cuffed beanie keeps your head warm during the colder months. It’s made from fine acrylic fabric, the brand says.
Catch up on Select's in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram and Twitter to stay up to date.
Gabriella DePinho is a production coordinator for Select on NBC News.
Zoe Malin is an associate updates editor at NBC Select based in New York City, NY. She joined the team in 2020 as Select’s first-ever intern. Zoe specializes in topics like home and kitchen, wellness and fitness, pets and household basics from toothpaste to olive oil. Zoe leads Covid-19 coverage for Select, authoring guides to KN95 masks, N95 masks and Covid tests. She also helped start Select’s New & Notable column in 2020, which she’s written ever since. Zoe covers tentpole sale events including Amazon Prime Day, Black Friday and Cyber Monday, and works on articles highlighting minority-owned businesses, like Black-owned coffee companies and AAPI-owned food and drink brands. She’s constantly trying products like sports bras, ice cream makers, tinted sunscreen and more.
As a seasoned expert in the realm of design, color theory, and cultural symbolism, I bring forth a wealth of knowledge to decipher the intricacies of Pantone's Color of the Year for 2023: Viva Magenta. My experience spans years of closely following color trends, understanding the psychology behind color choices, and observing their integration into various facets of our lives.
Pantone, a global authority on color, has chosen Viva Magenta as the emblematic hue for 2023. Described as a "crimson red tone that presents a balance between warm and cool," Viva Magenta is more than just a color; it's a reflection of our current existence, bridging the physical and digital realms. Now, let's delve into the article, exploring the diverse range of products inspired by this vibrant and hybrid shade:
Viva Magenta Home Products
-
Hydrow Wave Rowing Machine
- An expert-recommended rowing machine with a Viva Magenta option.
- Bluetooth-enabled for syncing health metrics to fitness trackers.
-
Belmont Wool Rose Throw Blanket
- Crafted by artisan Abraham Moon, this 100% wool blanket features a plaid design in pinks and reds.
-
Big Blanket Original Stretch Cranberry Blanket
- A 10-foot-by-10-foot blanket in a Cranberry shade reminiscent of Viva Magenta.
- Made from a soft, stretchy fabric and machine-washable.
-
SpeachlessCompany Viva Magenta Downloadable Wall Art
- Downloadable wall art featuring a block of Viva Magenta, available in multiple sizes.
-
Boy Smells Rosalita Candle
- A scented candle with notes of saffron, clove, Turkish rose, leather, and cedarwood.
- Comes in a pink-painted glass tumbler with white floral artwork.
-
Enchanted Home Pet Wine Romy Sofa
- Plush pet bed in a color close to Viva Magenta, designed for cats and dogs up to 10 pounds.
Viva Magenta Kitchen Products
-
Beautiful by Drew Barrymore Merlot Air Fryer
- A 6-quart air fryer in a Wine shade, allowing temperature adjustment between 90 and 400 degrees Fahrenheit.
-
Great Jones Raspberry Holy Sheet
- A Raspberry-colored Holy Sheet pan made from aluminized steel with a nonstick ceramic coating.
-
West Elm Estelle Colored Stemless Wine Glasses
- Hand-blown stemless wine glasses available in a fuchsia hue reminiscent of Viva Magenta.
-
Our Place x Selena Gomez Always Pan
- A non-toxic and nonstick pan, available in a Viva-Magenta-like color called Rosa.
Viva Magenta Beauty Products
-
Essie Chevron Trend Nail Polish
- 70s-inspired magenta nail polish designed for long-lasting wear without a UV lamp.
-
Bobbi Brown Bare Raspberry Extra Lip Tint
- Lip tint in a Bare Raspberry shade infused with botanical oils for hydration and lip plumping.
-
Charlotte Tilbury Pillow Talk Lip & Cheek Glow
- Creamy makeup suitable for cheeks, lips, and eyelids, formulated with raspberry leaf stem cell extract and vitamin E.
Viva Magenta Apparel and Accessories
-
Pantone Color of the Year 2023 Limited Edition Long Keychain
- A long keychain in Viva Magenta, allowing customization with keys or an ID card.
-
Cariuma x Pantone Shoes (Pre-order)
- Sneakers inspired by Viva Magenta, available for pre-order in both men's and women's sizes.
-
Babos Viva Magenta Pebble Grain Leather Babouche Shoes
- Leather shoes available in Viva Magenta, featuring a memory foam footbed and a rubber sneaker outsole.
-
Nixon Red Staple Watch
- A watch made with recycled ocean plastics, customizable LCD display, and water-resistant up to 100 meters.
-
Coal The Red Standard Beanie
- A cuffed beanie made from fine acrylic fabric to keep your head warm during colder months.
In conclusion, the diverse array of Viva Magenta-inspired products showcased in the article reflects the color's versatility and its seamless integration into various aspects of our lives, from home decor to fashion and beauty. The curated selection caters to different preferences and lifestyles, offering a vibrant and stylish touch to the year 2023.
