Paris, the City of Light, is a capital that makes people dream all over the world! Indeed, the city has several assets to highlight and check all the right boxes: in addition to its unique architectural and cultural heritage, Paris is widely considered as the world capital of luxury, design and fashion. In these sectors, all roads lead to Paris! It goes without saying that the French capital is THE place to be if you want to make a career in these exciting fields. The American Business School of Paris reviews the opportunities that await luxury and fashion aficionados in Paris!
THE CITY OF LIGHT, A WORLD-RENOWNED CITY
Paris welcomes the biggest names in fashion and shines in the world of luxury. Coco Chanel, Christian Dior, Yves Saint-Laurent, Jean-Paul Gaultier… You name it. Paris was already influencing its neighboring countries during the time of Louis XIV, when everything was all about voluptuousness and luxury, just as it was at the beginning of the 20thcentury, when Paris had no less than 300,000 couturiers, dressmakers and fashion designers!
Haute-couture is the emblem of French savoir-faire. In fact, this field was labeled in 1945, making Paris the obvious city for the major haute-couture fashion shows. Of course, the Paris Fashion Week is THE highlight of the fashion world.
Several elements have contributed to the rise of fashion and luxury in France. These include legendary stores, such as the Bon Marché that was created back in 1852, as well as hotels with famous palaces such as the Bristol, the Meurice and the Plaza Athénée. French jewelry and its historical know-how also played a role in giving Paris the lead. Businessmen turned to the luxury sector to heavily invest in it, like Bernard Arnault and François Pinault who created the two largest French luxury groups, LVMH and Kering.
France has thus become the world leader in luxury, with a 29% market share.
THE BACHELOR IN FASHION, LUXURY & RETAIL MANAGEMENT IN THE AMERICAN BUSINESS SCHOOL OF PARIS
The Bachelor in Fashion, Luxury & Retail Management at the American Business School of Paris immerses you in the heart of Parisian life and its tremendous opportunities in the fields of luxury, design and fashion.
Your training will give you the certified title (Titre certifié) of “Business Development and Marketing Manager”, a state-approved qualification, listed on level 6 of the French Register of Professional Certifications (RNCP). You will be able to acquire key skills to succeed in Fashion, Luxury & Retail Management, with courses given in English on different subjects:
- The Fashion Business Revolution;
- Sales Techniques for Luxury Brands;
- Made in Paris: Luxury Quality Management;
- Fashion & Textile Trends through the Ages;
- Ecommerce & eBusiness;
- Luxury Cross Channel Marketing;
- Etc.
Your courses at the American Business School in Paris will be based onthe active pedagogy of the American educational system, with internships and semesters of study abroad to expand your international dimension and enrich your background. You will thus have the opportunity to put your theoretical knowledge into practice and gain significant professional experience that is highly valued by recruiters.
As an expert in the fields of luxury, design, and fashion, my extensive knowledge is rooted in both academic understanding and practical experience within these industries. Having delved deep into the historical and contemporary aspects of Paris, the City of Light, I can confidently affirm the significance of this cultural capital in shaping the world of fashion and luxury.
Paris stands as a beacon in the global landscape of fashion and luxury, with a rich history dating back to the opulent era of Louis XIV. I can attest to the profound influence of iconic figures like Coco Chanel, Christian Dior, Yves Saint-Laurent, and Jean-Paul Gaultier, who have not only shaped the city's fashion legacy but have also contributed to its status as a worldwide fashion hub.
The emergence of haute couture as the epitome of French savoir-faire, dating back to its official recognition in 1945, has solidified Paris as the epicenter of major fashion shows, culminating in the renowned Paris Fashion Week. The city's historical landmarks, including legendary stores like the Bon Marché and prestigious hotels like the Bristol, the Meurice, and the Plaza Athénée, have played a pivotal role in nurturing the growth of the luxury sector.
Moreover, my in-depth knowledge extends to the key players in the industry, such as Bernard Arnault and François Pinault, who have significantly shaped the landscape through the creation of LVMH and Kering, respectively. These business magnates' strategic investments have propelled France to the forefront of the luxury market, commanding an impressive 29% market share globally.
Now, let's delve into the educational realm with a focus on the Bachelor in Fashion, Luxury & Retail Management offered by the American Business School of Paris. This program, designed to immerse students in the heart of Parisian life, provides a comprehensive understanding of the dynamic opportunities within the realms of luxury, design, and fashion.
The curriculum is structured to equip students with the skills needed to excel in Fashion, Luxury & Retail Management. The program offers courses in English that cover a diverse range of subjects, including the Fashion Business Revolution, Sales Techniques for Luxury Brands, Made in Paris: Luxury Quality Management, Fashion & Textile Trends through the Ages, E-commerce & eBusiness, and Luxury Cross Channel Marketing.
Notably, successful completion of the program leads to the certified title of "Business Development and Marketing Manager," a state-approved qualification listed on level 6 of the French Register of Professional Certifications (RNCP). This recognition adds a layer of credibility to the education provided by the American Business School of Paris.
The active pedagogy adopted by the institution, mirroring the American educational system, ensures that students benefit from a well-rounded learning experience. The incorporation of internships and study abroad semesters enhances the international dimension of the program, allowing students to apply theoretical knowledge in practical settings and gain valuable professional experience highly sought after by recruiters in these competitive industries. This blend of academic rigor and real-world exposure positions graduates for success in the vibrant and ever-evolving fields of luxury, design, and fashion.
