Patagonia summary (2024)

FAQs

What is the story behind Patagonia? ›

Founded in 1973 in Ventura, California, Patagonia began selling climbing gear and later expanded to selling outdoor apparel and accessories. Even with Patagonia's expansion, founder Yvon Chouinard remained focused on making products sustainably, treating employees well, and engaging in corporate responsibility.

Patagonia is a sparsely populated region located at the southern end of South America, shared by Argentina and Chile. The region comprises the southern section of the Andes mountains as well as the deserts, steppes and grasslands east of this southern portion of the Andes.

Endless Wild Landscapes

There's no denying that Patagonia has a wide variety of unique landscapes in the region. With virgin forests, glaciers, snow capped mountains, rivers, volcanoes and more, this remote region proves to be a true paradise for nature-lovers, adventure-seekers and photographers alike.

We're in business to save our home planet. At Patagonia, we appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it.

But the main reason why Patagonia is famous around the world is because of its landscapes, vast forest, natural reserves, national parks, glaciers, and native wildlife. Patagonia is called a region that combines many provinces and all of them have different attractions.

In Patagonia, all glaciers are receding except three (such as Chile's Pio XII, South America's largest glacier, and Perito Merino glacier in Argentina which are strangely not receding). Scientists from around the world are studying Patagonia's glaciers and the way climate change is affecting the local ecosystems.

Quality. Build the best product, provide the best service and constantly improve everything we do. The best product is useful, versatile, long-lasting, repairable and recyclable. Our ideal is to make products that give back to the Earth as much as they take.

Torres del Paine National Park, with its iconic granite towers, is one of the most popular destinations in Patagonia. Most famous for the W Trek, it also offers a lot of wilder hiking, horseback riding on remote estancias, ice hiking on glaciers, kayaking among icebergs and biking on tough mountain trails.

The company was founded by Yvon Chouinard in 1973 and has built its reputation over the decades since. Patagonia focuses on customer experience, data protection, and eco-activism in everything it does. This is why consumers continue to rely on Patagonia every step of the way.

Patagonia is divided between Western Patagonia (Chile) and Eastern Patagonia (Argentina) and several territories are still under dispute and claiming their rights. Mapuche people came from the Chilean Andes and voted to remain in different sides of Patagonia.

Why is Patagonia so beautiful? ›

Divided by the mighty Andes – the world's longest and youngest mountain range, Patagonia is famous for its stunning landscapes. It's a place of rugged mountains, pristine lakes, crashing waterfalls, milky blue rivers, glaciers and forests – a wonderland for trekkers and nature lovers.

Patagonia's tales of climbing the towering peaks of southern Chile, the namesake of the brand, are not just recollections but reflections of a deep-seated respect for the wild that they ardently protect. Their motto, "We're in the business of the planet,” resonates because it's based on lived experience.

Patagonia funds only environmental work. We give grants to organizations that identify the root causes of problems and approach issues with a commitment to long-term change.

First, there's the high quality of the finished products and the craft that has gone into their creation. Then, there's the higher cost of sourcing what are usually recycled materials. There's the fact that Patagonia's employees and suppliers are well looked after and paid a fair price for their service.

The name Patagonia comes from the legend that inhabitants were giants. As the shorter European explorers returned to their homelands the small truth that natives were taller became embellished until they were supposedly 10 feet tall!

However, residents in the region contradicted the account of events depicted in Chatwin's book. It was the first time in his career, but not the last, that conversations and characters which Chatwin presented as fact were later alleged to be fiction. In the words of his biographer Nicholas Shakespeare, "Critics ...

Quality. Build the best product, provide the best service and constantly improve everything we do. The best product is useful, versatile, long-lasting, repairable and recyclable. Our ideal is to make products that give back to the Earth as much as they take.

The allochthonous theory hypothesizes that the entirety of Patagonia, including both basem*nt massifs were separated from Gondwana during rifting in the Cambrian.