Popular Fashion Nova Model Jodie Joe Calls Out Brand, Wants Out ‘Slave’ Contract (2024)

Popular Fashion Nova Model Jodie Joe Calls Out Brand, Wants Out ‘Slave’ Contract (1) Shamika Sanders, Managing Editor

Posted August 20, 2021

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Shamika Sanders is the managing editor for HelloBeautiful where she carries out a vision to uplift Black women by telling their unique stories. She began working at iOneDigital in 2011 and has penned articles for iOneDigital, Essence, Billboard, and has interviewed celebrities like Oprah, Viola Davis, Denzel Washington, and Regina King. Shamika is a seasoned reporter with over 10 years of experience in digital media. She is the mother of an adorable two-year-old, enjoys spending time with her friends and family, enjoys good music, and good eats. Keep up with her on social media.@shamika_sanders

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Popular Fashion Nova Model Jodie Joe Calls Out Brand, Wants Out ‘Slave’ Contract (2)

Source: Presley Ann / Getty

If you’ve ever shopped on FashionNova, model Jodie Joe (real name Yodit Yemane) is a permanent fixture on the site – modeling the fast-fashion retailers most popular items. The curvy beauty, who has been associated with the brand for years, posted a telling Instastories message that left fans questioning what went wrong between the influencer and the brand.

“I really wish FashionNova would let me out of this slave contract so i can be great. I’ve invested so much time and energy into a company that hates us/me.”

FashionNova has become synonymous with negative press. The company was accused of stealing Black designers designs on multiple occasions. In 2019, Black designer Knots and Vibes exposed the brand for allegedly stealing her designs down to every detail.

Destiney Bleu, owner ofd.bleu.dazzled, also called out the brand for stealing the design of her signature crystal-encrusted Midnight Sky Tights.

Kim Kardashian brought mainstream attention to “fashion companies” that “rip off designs” after she posted a photo wearing a one-of-a-kind Mugler gown — within 24 hours, a replica dress for pre-order was being sold on FashionNova.com.

“It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.”

FashionNova has yet to respond to Jodie’s accusations/ request. Jodie’s fellow influencers took to the section on TheNeighborhoodTalk to proclaim their allegiance. “If They playin with Jodie ima DEF STOP BUYING! Cuz without her there would be no FN! Go argue with ya mama!,” wrote Tiara Yvonne.

FashionNova, recently trended on Twitter after their tacky “It’s The Stimmy For Me” sale during the Covid-19 pandemic. The brand is constantly being called out for appropriating Black culture without giving back to the Black community. FashionNova Cares was launched in 2020, with Cardi B, as a way for FN to put their money where their mouth is. The brand gave away $1 Million Dollars directly to people impacted by COVID-19.

But they just can’t seem to stay away from bad press so we’re just have to see how this plays out.

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Popular Fashion Nova Model Jodie Joe Calls Out Brand, Wants Out ‘Slave’ Contract (2024)

FAQs

How much do Fashion Nova models get paid? ›

The estimated total pay for a Model at Fashion Nova is $22 per hour. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $22 per hour.

Who is Jodie Joe? ›

Yodit Yemane is an American model and social media influencer known by her stage name Jodie Joe. She rose to fame for her photos on Instagram and has since worked as a model and brand ambassador for multiple brands, including Fashion Nova and PrettyLittleThing.

Who is the black girl that models for Fashion Nova? ›

If you've ever shopped on FashionNova, model Jodie Joe (real name Yodit Yemane) is a permanent fixture on the site – modeling the fast-fashion retailers most popular items.

How did Yodit Yemane become famous? ›

The gorgeous young model burst onto the scene when she started uploading photos on her Instagram page and has earned herself a massive fan base on the platform. She became more famous when she appeared on Nick Cannon's television series Wild 'N Out.

How much do models get paid to model clothes? ›

Fashion models' hourly rates in the US typically range between $25 and $252 an hour. Fashion models earn the highest salaries in North Dakota (165,254), Minnesota (157,446), and West Virginia (152,822). Fashion model salaries at NYC & Company are the highest of any company.

How much do models usually get paid? ›

How Much Do Model Jobs Pay per Month?
Annual SalaryMonthly Pay
Top Earners$144,000$12,000
75th Percentile$100,000$8,333
Average$74,864$6,238
25th Percentile$40,000$3,333

How many followers do you need to be a Fashion Nova model? ›

Fashion Nova works with all levels of influencers. What is this? The brand does not require the influencer wanting to be an ambassador to be a famous personality or to have a high follower count. Even micro and nano influencers (having a following of 1500 to 10K on social media accounts) can enroll in the program.

Who is the highest paid black female model? ›

Naomi Campbell and Tyra Banks are thought to be the richest black female supermodels . Their careers have spanned decades and they have branched out into other industries including music and TV.

How tall is Yodit? ›

According to most, Yoda stands at 66cm tall, or roughly 2'2". Despite his size, Yoda was able to use his skill and intelligence to defeat his enemies.

Who is the oldest Fashion Nova model? ›

Fashion Nova reveals new model as 90-year-old Helen Van Winkle – who loves posing in skimpy bikinis and confesses she has 'been stealing your man since 1928' A 90-YEAR old woman has been revealed as the new face of racy fashion brand Fashion Nova - posing in a skimpy satin bra top for her first assignment.

What is the Fashion Nova controversy? ›

According to the FTC's complaint, Fashion Nova used a third-party online product review management interface to automatically post four- and five-star reviews to its website and hold lower-starred reviews for the company's approval.

How much does Fashion Nova pay their influencers? ›

How much does an Influencer make at Fashion Nova in the United States? The estimated average pay for Influencer at this company in the United States is $37,890 per year, which is 37% below the national average.

Do fashion models get paid well? ›

Models can earn anywhere from as high as $401,500 to as low as $11,000 a year according to Ziprecruiter. Model salaries are highly variable based on industry and depending on experience, appearance, celebrity factor etc.

Do the Kardashians model for Fashion Nova? ›

The Kardashian and Jenner sisters work with legacy brands like Estée Lauder, Calvin Klein, and Adidas, but Kourtney, Khloé, and Kylie have all been paid to wear Fashion Nova, and Kim has said openly that she shops at Zara and H&M.

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