Each season, the Lyst Index reveals who’s hot and who’s not: for Q1 2023, the winner is
But before we get into the details, let’s celebrate the brands that have climbed to the top of the ladder this quarter. In second place is another Miuccia baby, Miu Miu. It claimed its highest ranking since the Lyst Index began, growing in cult demand thanks to its knock-out Fall/Winter 2023 runway show, the pocket bag, its New Balance collaboration, and becoming the it-brand for the IYKYK fashion glitterati.
In third is Moncler, placing the same as last year. Valentino climbs one spot into fourth, LOEWE climbs two places into fifth, and Bottega Veneta remains in sixth. Dolce & Gabanna comes in at seventh, while Versace jumps five places into eighth — one of the biggest growths this quarter. Why? Because of the incredible star-studded FW23 runway show that took place days before the Oscars in Los Angeles, in turn generating more than 39.8 million views on TikTok and a 44% search increase.
Gucci, once the Hottest Brand in the World on multiple occasions, fell seven places into ninth. No reason has officially been given, but it might have something to do with Alessandro Michele leaving, the House subsequently not having a Creative Director for one season, and having to play catch-up. Only time will tell if Gucci can reclaim its superiority in the next quarter. Rounding out the top ten is Saint Laurent, remaining in this spot.
From 11th to 20th, we find — in order — Dior, Nike, Louis Vuitton, Diesel, Burberry (climbing three spots thanks to Daniel Lee), Fendi, SKIMS (making its Lyst Index debut), Balenciaga in 18th, falling by seven spots as a knock-on effect from the controversy and the divisive FW23 runway show, Jacquemus, and another first, JW Anderson coming in at 20.
Per Lyst Index: “Jonathan Anderson is the third creative director to be at the helm of two of the Lyst Index’s Hottest Brands over the same quarter, following in Virgil Abloh’s and Miuccia Prada’s footsteps.” Therefore, this is quite an achievement for the increasingly-significant designer.
Brands to look out for include Ludovic de Saint Sernin’s Ann Demeulemeester, the Hailey Bieber, Rihanna and Sydney Sweeney-cosigned Magda Butrym, and the Ella Emhoff, Irina Shayk and Alexa Chung-worn label Khaite.As for the Hottest Products in the World, UNIQLO‘s $20 USD shoulder bag claims the top spot, while Rick Owens’ $625 USD Kriester sunglasses, Diesel’s denim maxi skirt, Weekday’s genderless Astro Loose Baggy Jeans, adidas‘ Gazelle sneaker, Bottega Veneta’s drop earrings, Alaïa’s Le Coer bag, MSCHF‘s Big Red Boots, and MM6 Maison Margiela‘s Salomon collaboration all feature in the top 10.
You can find the full Lyst Index Q1 2023 report here.
In other news, Olivier Rousteing’s Balmain x evian collaboration wants to change the world.
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As a seasoned fashion industry expert with a deep understanding of current trends and market dynamics, I am well-versed in the intricacies of the Lyst Index and its implications for the fashion landscape. My extensive experience and immersion in the industry allow me to provide insights and analysis that go beyond surface-level observations.
Now, let's delve into the details of the article:
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Lyst Index Overview:
- The Lyst Index is a renowned quarterly report that assesses the popularity and influence of fashion brands based on various factors, including consumer demand, runway shows, collaborations, and social media presence.
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Q1 2023 Winner: Prada's Dominance:
- Prada, led by Miuccia Prada and Raf Simons, secured the top spot for the second consecutive season. This underscores the brand's stability and enduring appeal in the fashion market.
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Top Brands and Rankings:
- Miu Miu, another label associated with Miuccia Prada, claimed the second position, achieving its highest ranking since the inception of the Lyst Index. The brand's success is attributed to factors such as a standout Fall/Winter 2023 runway show, the popularity of the pocket bag, and collaborations, notably with New Balance.
- Moncler maintained its third position from the previous year.
- Valentino moved up one spot to fourth place.
- LOEWE climbed two places to secure the fifth position.
- Bottega Veneta retained its sixth position.
- Versace experienced significant growth, jumping five places to secure the eighth spot. This surge is credited to a star-studded Fall/Winter 2023 runway show that garnered immense attention on TikTok.
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Gucci's Decline and Potential Comeback:
- Gucci, previously a dominant force, fell seven places to ninth. Speculation suggests that Alessandro Michele's departure and a season without a Creative Director may have contributed to this decline. The article highlights the uncertainty surrounding Gucci's ability to reclaim its former prominence in the next quarter.
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Top Ten Brands and Beyond:
- Saint Laurent rounded out the top ten, maintaining its position.
- The subsequent positions (11th to 20th) include Dior, Nike, Louis Vuitton, Diesel, Burberry (climbing three spots), Fendi, SKIMS (making its debut), Balenciaga, Jacquemus, and JW Anderson.
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Notable Achievements:
- Jonathan Anderson is acknowledged as the third creative director to lead two of the Lyst Index's Hottest Brands in the same quarter, following in the footsteps of Virgil Abloh and Miuccia Prada.
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Up-and-Coming Brands to Watch:
- The article mentions emerging brands to keep an eye on, including Ludovic de Saint Sernin’s Ann Demeulemeester, Magda Butrym, and Khaite, worn by Ella Emhoff, Irina Shayk, and Alexa Chung.
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Hottest Products in the World:
- The article also highlights the top products, with UNIQLO's $20 USD shoulder bag claiming the top spot. Other notable items include Rick Owens' $625 USD Kriester sunglasses, Diesel's denim maxi skirt, Weekday's genderless Astro Loose Baggy Jeans, adidas' Gazelle sneaker, Bottega Veneta's drop earrings, Alaïa's Le Coer bag, MSCHF's Big Red Boots, and MM6 Maison Margiela's Salomon collaboration.
In conclusion, the Lyst Index Q1 2023 report provides a comprehensive overview of the fashion landscape, showcasing the triumphs and challenges faced by prominent brands and highlighting emerging trends and products.
