Press Area - We are Lush (2024)

About Lush

Lush was founded in 1995 by 6 co-founders; Mo Constantine, Mark Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves. Emerging from the demise of a previous mail order business called Cosmetics To Go – a massive success that collapsed through a combination of over-trading and flooding – it was the same team that created and inspired this new venture.The first shop opened in Poole, Dorset where it still remains as the heart of Lush business ventures today. There are now 104 shops in the UK and Ireland, and over 886 worldwide in 52 countries.

Expansion Lush’s expansion, while rapid, has been controlled. The rights to Lush worldwide are wholly owned by the Poole based parent company, Lush Ltd, which also owns Lush Retail Ltd in the UK and shares in all Lush retail operations. Recent years (pre-pandemic) have seen a modest increase in new store openings, instead strong sales growth has been the result of a focus on strategic relocations to bigger and better stores and refits. Larger stores in better locations mean we can offer the customer an altogether better experience, with the full product range. Lush has wholly owned shops in the UK&I, Australia, New Zealand, Canada, USA, Japan, France, Luxembourg, Austria, the Republic of Ireland, The Netherlands, Belgium, Germany, Italy, Spain, Sweden, The Czech Republic, Portugal, Hungary and Hong Kong.

We also have joint ventures or license agreements in over 20 other countries including: Switzerland, Chile, South Korea, Ukraine, Croatia, Dubai, Singapore, Mexico, Lebanon, South Africa, Greece and Thailand. Future expansion plans are focusing on Vietnam, South America, Indonesia, Pakistan and Iran.

Press Area - We are Lush (2024)

FAQs

What is Lush's message? ›

We believe in happy people making happy soap, putting our faces on our products and making our mums proud. We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.

What are Lush trying to achieve? ›

We are building a brand that represents the people of the world. It's what you do that counts, and we are always looking to expand perspectives and voices to shape our future. We see you, we celebrate you, we want you!

How does Lush attract customers? ›

By listening and providing the information they know their customers want via authentic and compelling visual proof, LUSH can usher customers along the buyer's journey. “When we put those UGC photos on the landing pages, people make quicker purchase decisions because they have less questions,” said Schwirtz.

What do Lush employees do? ›

There are lots of different functions and types of work at Lush – from handmade manufacturing to retail roles, and every support job imaginable.

What are the core values of Lush? ›

For Lush, it all comes down to six core brand values, and they are:
  • Freshest Cosmetics.
  • 100 Percent Vegetarian.
  • Ethical Buying.
  • Handmade.
  • Naked (yeah that's right, naked)
  • Fighting Animal Testing.

Why did Lush quit social media? ›

“As a brand, we know a large number of our users are young and they're in that space. We couldn't continue to justify being on a platform that was so detrimental to a large number of our consumers. And, obviously, data privacy is a big issue, which is why we came off that platform.”

What is the downfall of Lush? ›

Last year Lush walked away from Instagram, Facebook, TikTok and Snapchat globally after becoming exasperated at the business practice behind these platforms in particular, that were basically the antithesis of everything Lush stands for: wellbeing, self-care, kindness and being good to yourself and others.

What does Lush do for the community? ›

We donate fresh handmade products to our Charity Pot partners, registered and non-registered charities, non-profits and community organizations. These donations go towards direct use, volunteer appreciation, event attendees or speakers, public outreach and fundraising activities.

What does Lush do to be ethical? ›

Lush has a very strong commitment to the communities and areas from which we buy our ingredients. We feel that our ingredients should be bought in a respectful way safeguarding the environment and the social impact. Lush supports Fair Trade and Community Trade initiatives.

Why do customers love Lush? ›

Lush's trademark is its passion for fresh and natural homemade beauty products. In an industry so saturated with brands that use chemicals and ingredients no human being can pronounce, Lush inevitably stands out. All of their products are handmade and use natural and organic ingredients.

Why do people love Lush? ›

Like a lot of natural-leaning brands, the company takes the idea beyond just the formulations to the packaging (100 percent of which is recyclable, compostable, or biodegradable) and hits the ideas of responsible sourcing, sustainability, minimal waste, and no animal testing hard.

Who are Lush main customers? ›

Share of Lush Cosmetics shoppers by age UK 2017-2018

Consumers aged between 16-24 constituted Lush's main shopper group in 2018, despite a slight decrease from the previous year. In 2018, shoppers between the ages 25-34 showed an increase on the year prior, going up to 27 percent.

What is Lush pay? ›

Lush pay. Sales assistant. £10.37-11.95 per hour. Supervisor. £10.90-12.98 per hour.

Who owns Lush? ›

The rights to Lush worldwide are wholly owned by the Poole based parent company, Lush Ltd, which also owns Lush Retail Ltd in the UK and shares in all Lush retail operations.

What do you wear to a Lush interview? ›

Black or white clothing and closed toed shoes are our only requirements. And of course the apron which is provided (should... What should you wear to an interview at Lush Cosmetics? Wear something you'll be comfortable in as the interviews can be quite involved.

What is Lush's stance on social media? ›

We feel forced to take our own action to shield our customers from the harm and manipulation they may experience whilst trying to connect with us on social media. So Lush will be signing out from Facebook, Instagram, TikTok and Snapchat, until these platforms can provide a safer environment for their users.

What is Lush's unique selling point? ›

We have fresh and handmade, but it's also about ethical. Their product isn't tested on animals, you know all the ingredients are ethically sourced and they source quality ingredients. They explain and list all of their ingredients. If you shop online you can see what is in the product and where it's being sourced.

What is Lush against? ›

Our Core Ethic. We have been fighting against animal testing since before we opened our first shop, and the fight continues today. Animal testing is poor science and its results are irrelevant for humans. Instead, we test our products for safety and effectiveness on human volunteers – real people.

What is Lush's brand personality? ›

The Lush brand positioning is quirky, colourful, creative, indulgent, pampering, ethical, fun and fresh. Lush is a self-proclaimed cosmetics grocer and the experience in-store is an integral part of the brand positioning.

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