How high is the brand awareness of PrettyLittleThing in the UK?
When it comes to fashion online shop users, brand awareness of PrettyLittleThing is at 75% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PrettyLittleThing in the UK?
In total, 18% of UK fashion online shop users say they like PrettyLittleThing. However, in actuality, among the 75% of UK respondents who know PrettyLittleThing, 24% of people like the brand.
What is the usage share of PrettyLittleThing in the UK?
All in all, 13% of fashion online shop users in the UK use PrettyLittleThing. That means, of the 75% who know the brand, 17% use them.
How loyal are the customers of PrettyLittleThing?
Around 10% of fashion online shop users in the UK say they are likely to use PrettyLittleThing again. Set in relation to the 13% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around PrettyLittleThing in the UK?
In July 2022, about 16% of UK fashion online shop users had heard about PrettyLittleThing in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around PrettyLittleThing in the UK.
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