Privacy Policy | Data Protection & Personal Info | H&M US (2024)

We are the H&M Group, the company affiliates of H & M Hennes & Mauritz AB and its brands;H&M,COS,Weekday,Monki,H&M HOME,& Other Stories,ARKETandAfound. When you shop with us or use one of our services, you trust us with your information. Protecting personal data and your privacy is of the greatest priority for the H&M Group.

It is important to us to give you clear and transparent information about the personal data we collect, why it is needed, how it is used and your rights over it.

H&M Group personal data handling in brief

  • Who is responsible for processing your personal data?
    The H&M Group consists of different brands and legal entities and the company responsible for the processing of your personal data is dependent on the purpose for which it is collected. For each processing purpose you will be informed of the responsible company. It will be either the Swedish company H&M Hennes & Mauritz GBC AB, or one of our local affiliates.
  • Why do we process your personal data?
    We use and process your personal data to be able to give you the best customer experience when visiting one of our websites or stores. We also process your personal data upon your request to be able to provide you with requested services, deliver your order or to support you through our customer service.
  • What type of personal data do we process?
    Personal information is any kind of information that can be directly or indirectly attributed to you. Examples of personal data we process are name, address, e-mail address, telephone number, payment information and purchase order. We may also process usage history, IP address, member id and information you provide when contacting our customer service.
  • Where do we process your data?
    Your personal data is generally stored within your country or a country of the EU/EEA but may also be transferred to and processed in a country outside this area.
  • Who do we share your data with?
    If necessary, your personal data may be shared within the H&M Group companies, with suppliers, sub-contractors and independent third parties carrying out certain tasks on our behalf.
  • What are your rights?
    You have the right to access, rectify, erase, and consult. In certain cases, you are also entitled to object to us using your data, or to transferring your data. If you have an account or are a member of a loyalty program, you can exercise your right to access, portability and rectification under your account pages, where you also can delete your account.

Please read our full Privacy Notice to understand in depth how we handle your personal data and the rights you have over it.

H&M Group Privacy Notice

Omnibus US State Privacy Notice

Privacy Policy | Data Protection & Personal Info | H&M US (2024)

FAQs

What is the data protection policy and privacy notice? ›

A privacy notice should identify who the data controller is, with contact details for its Data Protection Officer. It should also explain the purposes for which personal data are collected and used, how the data are used and disclosed, how long it is kept, and the controller's legal basis for processing.

What is the difference between data protection and data privacy? ›

The terms data protection and data privacy are often used interchangeably, but there is an important difference between the two. Data privacy defines who has access to data, while data protection provides tools and policies to actually restrict access to the data.

What is the security policy of H&M? ›

At hm.com we protect your data using encryption. Secure Sockets Layer (SSL) is a function that encrypts all information sent between buyer and seller. To make card purchases with us as secure as possible all information is sent in encrypted form using SSL.

What is a privacy policy for data collection? ›

A data privacy policy is a legal document that lives on your website and details all the ways in which a website visitors' personal data may be used. At the very least, it needs to explain how your website collects data, what data you collect, and what you plan to do with that data.

Why am I getting a privacy notice? ›

A privacy notice should let you know what your rights are regarding the personal information collected. In some instances, due to privacy regulations such as GDPR and CCPA, you have the right to review, correct, or even erase the information that a company has collected about you.

What information must be included in a privacy notice? ›

To write a privacy notice, clearly describe the types of personal data collected, purposes and method of processing, legal basis, data retention periods, data subject rights, security measures, and contact information of the organization and other concerned authorities required by the relevant law.

What is an example of privacy and data protection? ›

One example of data privacy is ensuring that sensitive data, such as financial information or medical records, is only accessed by authorized personnel. This can be achieved through access control measures, such as usernames and passwords, or biometric authentication. Encrypting data is another example of data privacy.

What are the three types of data protection? ›

Some of the most common types of data security, which organizations should look to combine to ensure they have the best possible strategy, include: encryption, data erasure, data masking, and data resiliency.

What constitutes personal information? ›

Personal information can be almost any information that is associated with an identifiable living individual. It can include correspondence, audio recordings, images, alpha-numerical identifiers and combinations of these.

What is the acceptable use and security policy? ›

An Acceptable Use Policy (AUP) is a document outlining rules and guidelines for using an organization's IT resources, including networks, devices, and software. It defines acceptable and prohibited behaviors, aiming to protect assets, ensure security, and maintain a productive work environment.

What is security policy of any company? ›

A security policy (also called an information security policy or IT security policy) is a document that spells out the rules, expectations, and overall approach that an organization uses to maintain the confidentiality, integrity, and availability of its data.

What is workplace security policy? ›

Workplace security refers to the measures put in place to protect people, assets, and information from physical and digital threats. These threats can come in different forms, ranging from theft, violence, and vandalism, to digital security risks such as cyberattacks, data breaches, and hacking.

Is a privacy policy legally binding? ›

Creating a privacy policy

All privacy policies are contract documents that are considered legally binding. In fact, your privacy policy should state that it is a legal document and that your customers are agreeing to its terms by giving you their data.

Who writes privacy policy? ›

Privacy policies and other user-facing information and notifications must be clear and transparent, understandable to the average person. Qualified legal counsel should be involved in writing and maintaining a privacy policy, but users should not have to be lawyers to understand it.

What are the 4 types of data privacy? ›

Typically, there are four classifications for data: public, internal-only, confidential, and restricted.

Do I need a data privacy notice? ›

The use of a DPIA is a legal requirement when what you plan to do with personal data is likely to result in a high risk to individuals' rights and freedoms, particularly when new technologies are involved.

When must customers receive the privacy notice? ›

The privacy notice must be provided when a customer relationship is established, and annually thereafter unless the financial institution does not engage in any sharing for which customers have the opportunity to opt out and there have been no changes in policy or practice since the previous privacy notice.

What is data protection and privacy and why is it important? ›

Data protection safeguards information from loss through backup and recovery. Data security refers specifically to measures taken to protect the integrity of the data itself against manipulation and malware. It provides defense from internal and external threats. Data privacy refers to controlling access to the data.

What is the purpose of the privacy policy? ›

A privacy policy is a document on your website that tells users how and why you collect their information, how you use that data, why you use it, and if you share it with others. Privacy is a space that belongs to an individual, and neither governments nor companies can intrude without permission.

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