“Hey, its cheaper to do it this way. You get more bang for your buck if you buy products with the Purple Tag. The purple tag is easy to spot at at Lowes, Home Depot, Ferguson, Best Buy and local stores…even at Amazon.com.
It’s simple to get the rebate. You get a code from the HomesRenewed website, upload a picture of your receipt and a picture of the installation. They even add an installation allowance to the product price.”
That simple message: Less money can be used by contractors, designers and smart home/hometech sales folks when talking with a prospective homeowner.
There are 1.8 million discretionary bath remodel projects a year in the US. If we incentivize half to be Purple Tag projects resulting in upgraded homes, the transformation of our housing stock will begin. The HomesRenewed approach frees the discussion from aging, frailty or preserving independence. The conversation shifts to infrastructure updates and policy. The message- discounts, rebates, credits works for energy star, Tesla, hybrids, solar collectors and much more.
HomesRenewed’s Purple Tag Program enables consumers to pay for Purple Tag labeled products with their pretax savings — e.g.: 401K, IRA, TSP or other employer pensions — with no penalty. They will not have to pay the tax. This is the individual taxpayer’s retirement savings. The Purple Tag program permits use of money from their retirement account to transform the home so it provides more value as a tool for getting the most out of the modern lifespan.
There is a very important local and grassroots component. Older citizens vote, donate and volunteer in record numbers. Boomers have a history of activism. As an organized voice they will influence legislators, policy makers and media to pay attention. But the impact is two-fold. By engaging them around policy, writing letters, attending meetings, etc., they will be educated and become committed to the Purple Tag issues. Then getting a discount or rebate will bring them to action.
