PVR Cinemas Chairman and Managing Director Ajay Bijli spoke about popcorn prices in the multiplex.
People love to watch movie with their families in a cinema hall. But in recent years, it has become an expensive affair as prices of movie tickets and snacks have skyrocketed, especially over the weekend. One of the popular snack enjoyed by almost every moviegoer is popcorn. It is in fact synonymous with watching movie. But that too is slowly becoming out of common man's reach as the price is going up every few weeks. This has invited a lot of criticism.
PVR Chairman and Managing Director Ajay Bijli has spoken about the issue, admitting in a recentinteraction with Economic Times that consumers can't be blamed for speaking against the high prices of snacks in movie theatres.
Mr Bijli, however, said that there will be no change in the prices of food and beverages (F&B) as India is still in a "transition phase from single screens to multiplexes". He said in order to cover operational costs, the snacks at multiplex will be sold at higher prices.
The PVR Chairman further told ET that the F&B business is now worth Rs 1,500 crore in the country.
Mr Bijli said since multiplexes have more screens, the costs rises "4 to 6 times" because of the requirement of multiple projection rooms and sound systems. He added that air conditioning requirement has also increased as the foyers too are full AC.
Earlier this year, country's two major multiplex chains - PVR and Inox - announced their merger, promising it to be a game changer for the movie going audience with the combined entity aiming to have 1,500 screens eventually.
Coupled with aggressively priced tickets for consumers and an enhanced movie watching experience, they aim to recapture the market they had ceded to over the top (OTT) players in the last two years.
Mr Bijli is the Managing Director of the combined entity (to be called PVR Inox Limited).
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FAQs
He said in order to cover operational costs, the snacks at multiplex will be sold at higher prices.
Why is popcorn so expensive at movie Theatres? ›
One of the most apparent is competition. Once you're in the movie theater, your only option for food and drinks is the concessions or an on-site kitchen. Without anyone to compete with (besides smuggled snacks), the concession stand can charge whatever they'd like. There's also inflation.
Who owns PVR Multiplex? ›
The company is founded by Ajay Bijli who is the chairman and managing director of PVR Cinemas. Ajay Bijli's brother Sanjeev Kumar Bijli is the Joint Managing Director of PVR Ltd. The company also operates a pro-active CSR wing under PVR. The first PVR Gold Screen was introduced in Forum Mall, Bangalore.
Do we get unlimited popcorn in PVR? ›
So, there is unlimited refill for popcorn and Pepsi under a large combo available which if one buys they can fill up as many times as they want. People even fill it up on their way out of cinemas. For every one combo sold, we are getting 1.6 times refill on an average," Gautam Dutta PVR INOX, Co-CEO, said.
What is the price of popcorn in PVR Bangalore? ›
Popcorn Salted Regular. Costs: 99 rupees, Description: Freshly popped corn with a delicious balance of salt and butter ensuring a delightfully crunchy bite.
Why is popcorn in movie theater? ›
Popcorn was cheap for sellers and for customers, and making it didn't require a ton of equipment. Popcorn also became popular at a time when movie theaters were in desperate need of an economic boost, which is how popcorn got introduced to the silver screen. Fun fact: popcorn does not refer to the popped kernel alone.
Why did movie theaters not want to sell popcorn? ›
Movie Theaters Originally Didn't Want Popcorn
In fact theater owners originally hated the idea of snack foods in them as they wanted to be closer to actual theaters and cater to a higher rank clientele (and understandably didn't want popcorn to make the fancy carpeting sticky).
Who is the CEO of PVR? ›
Co-CEO, Pvr Ltd.
Is PVR profitable? ›
Cinema exhibitor PVR Inox's net profit soared more than 11 times in the December quarter to Rs 41.2 crore from Rs 3.6 crore a year ago as a sharp reduction in corporate tax helped to offset a drop in movie releases during the period marked by the Cricket World Cup.
Who is Cineplex owned by? ›
On December 16, 2019, Cineplex announced a definitive agreement to be acquired by the British cinema operator Cineworld Group, the second-largest film exhibitor worldwide, pending shareholder and regulatory approval.
Movie-theater popcorn is a calorie and fat disaster! Most theaters pop their kernels in exorbitant quantities of coconut oil, which is more than 90 percent saturated fat (that's the type of fat you should be trying to dramatically limit in your diet). Worse yet, portions are absolutely out of control!
Can you refill popcorn at the movies? ›
Bring your Regal Refillables with you whenever you see a movie to get a popcorn refill for $6 and a drink refill for $4.
Why is popcorn at movies so expensive? ›
High fixed cost of operating concession stand. It is how the theater owner makes a profit. Higher clean-up costs imposed by snack eaters. Tastes and smells better than you can make at home.
What is the average ticket price of PVR in India? ›
PVR Inox average ticket price was up 2.9% at ₹246 from ₹239, QoQ. PVR Inox, the multiplex chain operator, on Tuesday reported a net loss of ₹44.1 crore in the quarter ended June 2023 as compared to a net profit of ₹68.3 crore in the year-ago period.
How big is the popcorn tub in PVR? ›
*Popcorn Tub Size- 180g & 110g. 400ml unlimited.
How much does cinema popcorn cost? ›
How much does cinema popcorn cost? Most cinema chains charge the same price for popcorn in all their sites. Odeon charges £4.75 for a medium and £5.15 for a large. Cineworld charges £4.60 and £5.10, although their regular is smaller than Odeon's and their large is larger than Odeon's.
How much profit do movie theaters make on popcorn? ›
Popcorn profit margin can vary anywhere between 70% to over 1000%, depending on a couple of factors like setting, cost of overhead and raw materials, pricing strategy and market trends.
How much was the movie popcorn in 1970? ›
“I would say the '70s is when it first started to change,” says Oberleitner. “The quarter cup of popcorn increased to 50 cents, 75 cents and then $1. This all happened pretty rapidly through the course of the '70s, and by the time we hit the '80s it was in full gear completely.”
Is movie theater popcorn junk food? ›
A large AMC popcorn, without butter, contains 1,030 calories and 41 grams of fat. Moving along to Regal Cinemas, things get even heavier. There are a couple of differing calorie counts for a small, unbuttered popcorn, but they range from 325 calories and 27 grams of fat to 670 calories and 34 grams of fat.
