THE SOLUTION
We deployed a team that consisted of a strategist lead, senior CRO specialist, senior UX designer, senior frontend, and backend developer, and an analytics Specialist.
Using our SHIP optimization process, our team started by running a combination of user research and data analysis. After we have gone through the scrutinize stage of our SHIP optimization process, our team uncovered 250 conversion bottlenecks on the Rainbow Clothing website.
Every conversion roadblock was ranked using our prioritization framework – this process helped us figure out the low hanging fruits that guaranteed quick wins for the site.
As informed by our prioritization framework our team started by optimizing and testing Rainbow Clothing’s checkout process so as to reduce cart abandonment and increase conversions.
As a well-established brand, Rainbow Clothing was getting a lot of traffic on their site and this enabled us to launch a number of experiments at a fast pace. Every month we launched 2 to 4 strategic and tactical experiments.
Our team conducted weekly status meetings to keep the Rainbow Clothing team updated about the status of the different experiments, discuss new testing plans, and receive feedback on the current work.
