Ralph's Roster - The Many Faces of Ralph Lauren (2024)

Ralph Lauren is a fashion designer who needs no introduction. Famed for his ubiquitous label Polo Ralph Lauren conceived in 1967, Mr. Lauren has gone on to establish a swath of other Ralph Lauren labels, each with its own unique aesthetic.If you thought that Ralph Lauren’s clothing was all about embroidered polo horses, you couldn’t be more wrong. Here are all the labels that bear the Ralph Lauren name.

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Polo Ralph Lauren

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Polo Ralph Lauren Logo via Pinterest

The label that started it all, Polo Ralph Lauren was forged in 1967 by Ralph Lauren in New York City. Born Ralph Lifsh*tz, the son of Ashkenazi Jewish immigrants from Belarus, Ralph changed his surname to Lauren at age 16. He studied business at Baruch College and worked in sales for Brooks Brothers before beginning to design neckties under the name Polo Ralph Lauren in ’67.

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A young Ralph Lauren via HighSnobiety

Polo Ralph Lauren, often referred to simply as ‘polo’, is Ralph Lauren as we know it. This brand creates clothing with a whole host of inspirations from prep/ivy league to sportswear, workwear, militaria, and almost everywhere in between.

It’s actually quite hard to find an article of clothing or accessory that Polo hasn’t made over the past 53 years. And Polo doesn’t stop at clothing—tableware, shower curtains, bed sheets—you name it, Ralph’s done it with his OG label.

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Iconic Polo Ralph Lauren polo shirt via Mr Porter (left) & a vintage Polo Ralph Lauren denim jacket via Rakuten (right)

The most ubiquitous form of Polo branding is the embroidered ‘polo horse’ which depicts a mounted polo player, an homage to the brand’s namesake. Other famous branding includes arced collegiate text spelling out ‘POLO’, and the ‘Polo bear’ series which has made a recent resurgence in demand and popularity.

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Polo Ralph Lauren ‘P-Wing’ Fleece Varsity Jacket via Rakuten

The Polo bear branding is a collection of motifs featuring teddy bears in different outfits, such as tuxedos, sports gear, and even a full ivy-league getup.

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Polo Bears via Complex

Polo Ralph Lauren garments typically have a blue label with white or gold text. The manufacturing of Polo products is predominantly outsourced to countries like China and Indonesia.

Ralph Lauren Purple Label

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Image via Grailed

Purple Label is the top-end Ralph Lauren label, and by far the most expensive. This label is home to the most premium Ralph Lauren products, made from superior materials and often in smaller runs. Purple Label was launched in 1994 as a premium men’s collection and specializes in luxurious, tailored apparel inspired by London’s esteemed Saville Row.

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These days, Ralph Lauren’s Purple Label also produces refined and whimsical editions of some of the brands classic styles, like their iconic polo shirt or button-down shirt.

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Shots from Ralph Lauren Purple Label F/W 2017 Lookbook via Fashion Beans

Purple Label tends to have minimal or no branding, often using an alternative Polo Horse motif instead of the classic embroidered version. With quality and attention to detail in mind, Purple Label products are often crafted in Italy by fine suitmakers and tailors.

RRL

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Image via Logo Discovery

RRLis Ralph Lauren’s venture in the world of heritage workwear and Americana style. Focussingon creating high-quality pieces that are steeped in history, RRL is naturally centered around denim, allowing the brand to resonate with vintage lovers and the raw denim community alike.

In 1993, Ralph Lauren created RRL to channel his Americana obsession. With the American countryside of his idyllic Colorado ranch as his stimulus, Ralph Lauren looked to the workwear worn by the gold rush miners and ranch hands of the mid-to late-1800s as well as the military garb of the American Civil War and World Wars, to inspire his new, rugged label.

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Pronounced ‘double-R-L’, RRL produces a wide range of vintage-inspired clothing, spanning from tassel-ridden suede jackets and bohemian blanket—to officer chinos and tube-knit t-shirts—and almost everything in between.

The brand is committed to creating accurate reproductions by using carefully selected fabrics and hardware, and laborious construction methods. By tweaking fits and silhouettes ever-so-slightly, RRL manages to breathe a new lease of life into these reproductions, allowing them to slot into the modern wardrobe with ease.

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Selvedge denim is a key element of the RRL label. The material used to craft RRL’s raw denim jeans and jackets is the label’s custom ‘East-West denim’, a fabric meticulously created to mirror the denim of the early 1900s.

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Despite its Americana inspirations, a large portion of RRL’s production is outsourced to China and Portugal. Quality, however, is generally solid and some products are handmade in America.

RLX

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RLX was established in 1998 as a diffusion of the Polo Sport label. Focused on products for a range of sports like running, snowboarding, skiing, and climbing, RLX flaunted even more technical options than those already offered by the Polo Sport label. Due to the technical aspect of the label, RLX earned a cult following among existing Polo collectors.

RLX jackets were especially forward thinking with multiple pockets, waterproof and lightweight fabrics, mesh linings and foldable constructions. This provided Ralph Lauren with the products to compete with the likes of The North Face, whose technical Steep Tech Range was hugely popular in the 90s.

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Vintage RLX advert via Pinterest

Since the early 2010s, however, RLX has taken a bit of a back seat. After initially appearing under the Polo Sport Label, RLX began releasing its own independent collections for many years. But in recent years, RLX has fallen back to its original set-up of appearing mainly under other, existing Polo labels as capsule collections.

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RLX magazine spread via Squarespace

This only applies to the most technical RLX offerings, though, with Ralph Lauren adding another diffusion to the RLX story in RLX Golf.

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Golf Labels – Polo Golf & RLX Golf

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Image via Burgess Hill Golf Centre

Synonymous with Ralph Lauren’s preppy clothing are gentry sports like polo, rugby, and golf. This has seen Lauren form multiple labels over the years to cater to his golfing customers. These days, we have Polo Golf and RLX Golf.

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Image via GolfPoser

Polo Golf focuses on more formal golf wear like trousers, crisp polo shirts, and fine knits. RLX Golf is a more functional label that produces more technical golf wear that provides traction, temperature control, and weather resistance.

Lauren Ralph Lauren

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Image via Ralph Lauren

A lower end diffusion line, Lauren Ralph Lauren is only offered at department stores and Ralph Lauren outlet stores. It produces a similar range to blue label Polo clothing ranging from formal office wear to casual, preppy gear. Lauren Ralph Lauren also offers bags and footwear.

Discontinued and Independent RL Lines

Chaps

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Chaps Ralph Lauren Label via Vintage Threads

Founded in 1978, the Chaps brand was Ralph Lauren’s retaliation to the counterfeit market that was emerging across American fashion. Originally typified by big stripes, thick-knit jumpers, and large spell-out collegiate gear, you will often see a wealth of Chaps clothing in vintage stores due to its popularity in the 80s and early 90s.

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Image via Polybull

Chaps remains a part of the Ralph Lauren Corporation, however, it is not sold by Ralph Lauren directly.

Polo Country

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Archive Polo Country Press Release

Essentially the precursor to RRL, Polo Country was Ralph Laurens’s first real venture into a sub-label devoted to rugged clothing inspired by the American outdoors.

Polo Country was not only influenced by the American West but also British country living, prompting the use of waxed cotton and tweed in addition to the heavily washed denim, corduroy, and moleskin.

Polo Sport

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Polo Sport logo via Psyche

Another label that you’re bound to see in vintage stores and consignments. Once its own label, Polo Sport branded products are now distributed through the Polo Ralph Lauren mainline on a capsule collection basis.

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Polo Sport launched in 1992 as a line of activewear for sports and fitness. Its loud and garish designs with bold branding saw it become popular within youth and street culture. Products are all centered on modern sportswear with technical fabrics and designs, with other garments paying homage to the roots of athletic-chic, such as varsity jackets and collegiate, spell out motifs.

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Vintage Polo Sport Spell out Jumper via Roots (left) & Vintage Polo Sport Windbreaker via RetroRobes (right)

Denim & Supply Ralph Lauren

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Image via Feel Desain

Denim & Supply was created in 2011, its range featuring denim items combined with military-style jackets and suits. The label’s rugged, often bohemian aesthetic often crossed into the realms of RRL. Denim & Supply often took classic Polo items and re-imagined them in distressed or military-inspired materials.

The brand used the iconography of the American flag on many of its garments and accessories, often using a tattered or torn patch or print on the article.

Despite making some interesting clothing and having an international presence of over 20 stores, Denim & Supply was discontinued in 2016 as Ralph Lauren looked to streamline its operation.

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Denim & Supply Ralph Lauren bag via Fussy Naton

Ralph Lauren Black Label

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Image via Models

Launched in 2005 and lasting just under a decade, Ralph Lauren Black Label acted as a mid-point between Polo Ralph Lauren and Purple Label. Featuring slimmer cuts and more luxurious and sophisticated finishes than most Polo product, Black Label offered more contemporary collections with a sleek, international edge.

Tailoring played a big part of the Black Label collections, with outerwear and more casual wear always complementing the more formal side of fashion.

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Ralph's Roster - The Many Faces of Ralph Lauren (2024)

FAQs

What does Purple Label Ralph Lauren mean? ›

Purple Label is the top-end Ralph Lauren label, and by far the most expensive. This label is home to the most premium Ralph Lauren products, made from superior materials and often in smaller runs.

What is Ralph Lauren slogan? ›

The tagline—“made to be worn”—says it all.

What's a Purple Label? ›

Launched in 1994, Purple Label is Ralph Lauren's finest menswear, which strikes the perfect balance between effortless and elegant. Featuring ultra-luxurious, classic pieces that stay true to Ralph Lauren's sophisticated tastes, Purple Label is known for its meticulous construction and incredible fabrics.

What Country is Ralph Lauren Polo from? ›

Lauren was born in 1939 in the Bronx, New York. He went to Baruch College, where he studied business, but he enlisted in the U.S. Army before graduating.

What are the different levels of Ralph Lauren? ›

The company's brands include the mid-range Chaps brand, to the sub-premium Lauren Ralph Lauren brand, to the premium Polo Ralph Lauren, Double RL, Ralph Lauren Childrenswear, and Denim & Supply Ralph Lauren brands, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands.

Is Polo cheaper than Ralph Lauren? ›

Ralph Lauren vs Polo: Conclusion

Ralph Lauren Collection is also a little more expensive and uses higher-quality fabrics, while Polo Ralph Lauren is a little more affordable if you are on a budget.

What is the message of the slogan? ›

Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach.

What is Green Label Ralph Lauren? ›

Lauren Ralph Lauren

Regardless, the items in this range have nothing to do with Ralph Lauren himself (who only interacts with the Polo lines and Purple Label), with generic styling, lower quality across the board and average cuts. This line is also known as RL Green Label, due to the dark green colour of the main tag.

What does the blue label mean? ›

Fish and seafood with the blue label comes from a fishery that has been independently assessed on its impacts to wild fish populations and the ecosystems they're part of.

Is Polo Ralph Lauren high quality? ›

Ralph Lauren is a name that is synonymous with high-quality, preppy clothing. And their Polo shirts are a great example of that style reputation.

Why is it called Polo? ›

Polo Origin and Meaning

The name Polo is boy's name of Tibetan origin meaning "brave wanderer".

Why is Polo called Polo? ›

The name is supposed to have originated from the Tibetan “pholo” meaning “ball” or “ballgame”. It is since these origins in Persia that the game has often been associated with the rich and noble of society; the game was played by Kings, Princes and Queens in Persia.

Who owns Ralph Lauren now? ›

Ralph Lauren is executive chairman and chief creative officer of Ralph Lauren, his all-American fashion empire. He controls 85% of the voting rights.

Why does Ralph Lauren use the number 3? ›

What does number 3 mean in Polo Ralph Lauren design? The number 3 represents the number that the captain of the Polo team typically wears. *Other color and sizes are available.

How can you tell if a Ralph Lauren shirt is vintage? ›

One of the first give always that a Ralph Lauren piece is vintage is if it was made in the USA or Canada. Ralph Lauren only started manufacturing outside of North America in the mid 1980s, so any piece made in the USA or Canada is bonafide vintage.

How do I identify my Ralph Lauren label? ›

All genuine Ralph Lauren will have a care label with information on what material the shirt is made of and how to take care of the item. Each label will have a registered trademark symbol (®). The writing should be neat and legible - messiness would indicate the item is a fake.

Why is Ralph Lauren declining? ›

RL stock has decreased from around $121 to $90 YTD, underperforming the broader indices, with the S&P falling about 17% over the same period. The company's stock traded lower on anxiety over a potential recession, soaring inflation, and increasing manufacturing and transport costs.

What is replacing polo? ›

What will replace the Volkswagen Polo in India? Volkswagen is currently focusing on its new made-for-India MQB-A0-IN-based products that are heavily localised, namely the Taigun SUV and the upcoming 'new global sedan' (Virtus).

Is Polo Ralph Lauren and US Polo Assn the same brand? ›

Stating out the history it must have been clear that these brands aren't related at all. In fact, U.S. Polo Association was a sport before it became a brand as it has been showcased on today's date. Ralph Lauren had manufactured and sold a number of branded PRL's perfumes for many years.

What are 5 popular slogans? ›

10 Popular slogans to emulate
  • Bounty "The quicker picker upper" ...
  • Old Spice "The original. ...
  • AllState "You're in good hands" ...
  • Subway "Eat fresh" ...
  • Dollar Shave Club "Shave time. ...
  • Airbnb "Belong anywhere" ...
  • Dunkin' "America runs on Dunkin'" ...
  • Kellog's Rice Krispies "Snap!

What is the oldest slogan? ›

August 1859 saw what is recognised as the world's first advertising slogan appear in print - “Beechams Pills: Worth a Guinea a Box”.

What is Apple's slogan? ›

Apple: 'Think Different.'

What was the purpose of the slogan? ›

A slogan, as mentioned earlier, is an attention-grabbing statement used to promote a brand's products and services. These short sentences share the company's reason for existing and its overall mission to the public. Businesses use slogans to tell their customers what they want them to associate their brand with.

What is the purpose of slogan making? ›

A slogan is a motto that is enduring and tied to a group, representing their purpose or ideals. The goal of a slogan is to convince a target audience to buy a product or service, or believe in something. Companies use slogans as a way to allow customers to identify their brand.

What was Walmart old slogan? ›

Walmart was forced to change its slogan from “Always The Low Price. Always” to “Always Low Prices. Always.”

What was Obama's first slogan? ›

"Hope" – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.

What is Google's slogan? ›

"Don't be evil" is a phrase used in Google's corporate code of conduct, which it also formerly preceded as a motto. Following Google's corporate restructuring under the conglomerate Alphabet Inc. in October 2015, Alphabet took "Do the right thing" as its motto, also forming the opening of its corporate code of conduct.

Is there a difference between Ralph Lauren and Polo Ralph Lauren? ›

The emblem of polo emphasizes sport while that of Ralph Lauren's focuses on lifestyle. The CEO of polo is Cummings while that of Ralph Lauren's is Louvet. Polo is generally more affordable than Ralph Lauren. The industry of Polo includes brand licensing while that of Ralph Lauren includes fashion.

What is yellow label? ›

YellowLabel is an app that prevents supermarket food waste by advertising and enabling the sale of marked down goods to app users.

Where is purple label Ralph Lauren made? ›

Crafted in Italy for the perfect fit and proportion.

What GLOCK do police use? ›

By far the most popular police service pistol in the United States, the GLOCK 22 fires the potent 40 S&W cartridge and holds more rounds for its size and weight than most other full-sized handgun in its class.

Can Civilians Buy Blue Label? ›

In order to buy a new Glock pistol from LC Action, you must be a resident of California, Hawaii, Nevada or Utah. And, you must also be a Law Enforcement officer, or fall under one of the following categories: .

Is Black Label more expensive than blue? ›

Johnnie Walker has different levels of whiskies, each identified by a different color and each with a different price tag. In order of least to most expensive, these are Johnnie Walker Red, Black, Double Black, Gold, Green, Platinum, and Blue.

Is polo still in style? ›

In 2023, no wardrobe is complete without at least one—if not several! —of the best polo shirts on the market close at hand. They're as laid back and versatile as a T-shirt, only with the addition of a face-framing, respectability-enhancing collar.

What is Ralph Lauren style called? ›

Renowned for its quintessential preppy style, the Ralph Lauren brand has been around since 1967, when it began by selling the 'American dream'. Today, the brand is distinguished in every corner of the globe and stands for something much bigger.

Why does polo cost so much? ›

Polo ponies cost more than the average horse, contributing to the higher-than-average cost of playing in this sport. Changing ponies every few minutes for each chukker is what makes the game exceptionally costly. Players then have to buy or lease up to 10 horses to keep up with medium or high-goal polo.

Is Ralph Lauren Purple Label high end? ›

RRL presents a romantic vision of rugged Americana, where durable denim and flannel overshirts rule the frontier. Then, in 1994, Lauren launched his town-to-country line, Ralph Lauren Purple Label – an opulent, high luxury brand inspired by the designer's love of Old-World European glamour.

Is Purple label good quality? ›

Ralph Lauren Purple Label is at the zenith in terms of artisanal quality, thus known for its enduring style. “Ralph never wanted to be in fashion, he wanted to be his own fashion — there's a gigantic difference,” says American author and designer Alan Flusser.

Is Purple label worth it? ›

The answer is, in most cases, unfortunately not; with a sport coat or blazer starting around AU$3000 from department stores, it's hard to recommend buying Purple Label unless you're really in love with the cut or completely enamoured with a particular piece from the brand's collection.

What does the color of the Ralph Lauren logo mean? ›

The Ralph Lauren logo is clean with white color. As a neutral color, it serves as a powerful contrasting color to the black. Together, they give the Ralph Lauren logo an attractive and modest visual charisma. The white color as a choice in the Ralph Lauren logo represents humility, safety, and loyalty.

Is Ralph Lauren a luxury store? ›

The answer is a resounding yes.

Today, the brand offers a wide range of products, including clothing, accessories, and home goods, all known for their exceptional quality and attention to detail. One key factor that sets Ralph Lauren apart as a luxury brand is its commitment to craftsmanship.

Is Ralph Lauren Purple Label Made in Italy? ›

Crafted in Italy for the perfect fit and proportion.

What are the different brands of Ralph Lauren? ›

The Company's brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others – constitute one of the world's most widely recognized families of consumer brands.

What does Ralph Lauren Green Label mean? ›

Lauren Ralph Lauren

Regardless, the items in this range have nothing to do with Ralph Lauren himself (who only interacts with the Polo lines and Purple Label), with generic styling, lower quality across the board and average cuts. This line is also known as RL Green Label, due to the dark green colour of the main tag.

Who is purple brand owned by? ›

Purple Brand co-founder and owner Luke Cosby saw a white space in the market for jeans at a contemporary price point that weren't basic or overdone.

What is the difference between US polo Assn and Ralph Lauren? ›

The emblem of polo emphasizes sport while that of Ralph Lauren's focuses on lifestyle. The CEO of polo is Cummings while that of Ralph Lauren's is Louvet. Polo is generally more affordable than Ralph Lauren. The industry of Polo includes brand licensing while that of Ralph Lauren includes fashion.

Is purple brand a luxury brand? ›

PURPLE was founded in 2017 at the intersection of industrial design, streetwear and luxury fashion. A collective of friends and industry veterans sought out to launch a collection of men's denim and luxury basics.

What does Purple Label smell like? ›

It opens with green coriander, blackberry and lemon, goes through the heart of tobacco blossom, sage, hedion and thyme, and ends with oak moss, suede, mahogany and musk.

What does a logo symbolize? ›

What is a logo? A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people's memory.

What does a white logo mean? ›

A white logo for your brand

White is often associated with purity or cleanliness – the reason why brides wear white dresses. This might be an old-fashioned custom, but it signifies values like chastity and purity. White can imply innocence, goodness, a fresh start or safety.

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