Established by Yuta Hosokawa in 2013, READYMADE is a Japanese label known for its handcrafted products made with upcycled materials from vintage US army gear. Its signature army green hue are applied to iconic handbags, such as travel bags and Birkin bags, Frog Man toys as well as apparel designs. Its collection are admired by celebrities like Travis Scott and Bella Hadid. The brand has also collaborated with other famous brands such as Off-White, Chrome Hearts and Fear of God and many more.
As a seasoned fashion industry expert with a profound understanding of contemporary Japanese fashion, I can confidently delve into the intricate details of READYMADE, a label that has undeniably left an indelible mark on the fashion landscape since its inception in 2013. Founded by the visionary Yuta Hosokawa, READYMADE has cultivated a reputation for its avant-garde approach to fashion, seamlessly blending craftsmanship with sustainability by repurposing vintage US army gear into exquisite, handcrafted pieces.
The hallmark of READYMADE lies in its meticulous use of upcycled materials, particularly sourced from iconic vintage US army gear. This commitment to sustainability not only aligns with modern eco-conscious sensibilities but also adds a unique historical and utilitarian dimension to each creation. The brand's distinctive army green hue has become synonymous with its identity, gracing a diverse range of products, from travel bags to the iconic Birkin bags, and even extending to playful Frog Man toys and a captivating array of apparel designs.
The brand's appeal transcends the realm of fashion enthusiasts, earning the admiration of notable celebrities such as Travis Scott and Bella Hadid. This celebrity endorsem*nt not only attests to the label's fashion-forward aesthetics but also highlights its influence in shaping the wardrobes of trendsetting individuals.
READYMADE's collaborative endeavors with other renowned brands further underscore its prominent position in the fashion echelons. Collaborations with Off-White, Chrome Hearts, Fear of God, and many more showcase the brand's ability to seamlessly integrate its unique aesthetic with diverse design philosophies, fostering cross-pollination of creativity within the fashion industry.
In essence, READYMADE is not merely a label; it's a testament to the transformative power of sustainable fashion, an embodiment of avant-garde design, and a force that continues to shape the narrative of contemporary Japanese fashion. Its journey, marked by innovation, collaboration, and a commitment to sustainability, solidifies READYMADE's status as a trailblazer in the global fashion landscape.
