Research & Reports (2024)

Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.

Below,view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.

To view archived research and reports, click here.

Economic Impact Reports

Tourism 2022 |Tourism 2021|Tourism 2020 |Tourism 2019| Coachella Valley Arena Project 2021 |
Cannabis Industry 2020|Canadian Visitors2017| Potential Impact of the Salton Sea 2017

Short-Term Vacation Rental Economic Impact Reports 2022

Coachella Valley|Cathedral City|Coachella|Desert Hot Springs|Indian Wells|Indio|La Quinta|
Palm Desert|Palm Springs|Analysis of Policy Restrictions

Additional Research & Reports

GPS Managers in Hospitality Survey 2022

Because Visit Greater Palm Springs is working to promote careers in hospitality and support training programs that will increase the number of qualified candidates interested in available hospitality... Read More

Labor & Hospitality Workforce Study 2022

This Workforce Study combines external data sources with Oxford Economics forecasts to clearly depict L&H employment trends, workforce demographic characteristics, and the employment outlook relative... Read More

Coachella Valley Resident Sentiment Study 2022

This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding tourism in their communities. Read More

2022 Culinary & Hospitality Program Review

Conventions, Sports & Leisure International (CSL) completed a presentation report summarizing a Case Study Assessment of Culinary and Hospitality Programs Relevant to Potential Future Programs in the... Read More

VGPS BOARD AND JPA EXECUTIVE COMMITTEE PRIORITIES 2023-24

Facilitated by Coraggio Group and determined in collaboration with the Visit Greater Palm Springs Board of Directors and JPA, the organization released these updated priorities in September 2022 for... Read More

Industry Trends & Updates

November 2023: Deloitte: Holiday Travel is Cleared for Takeoff

• About half (48%) of Americans intend to travel this holiday season. Intent to travel between Thanksgiving and mid-January is up across all age and income groups with an average holiday budget of $2,725.
• More than half (56%) of holiday travelers plan to stay in hotels, up from 35% in 2022.
• Boomers are returning to travel with a bang as they form nearly one-third of those planning to take to the roads and skies; they constituted just one-fifth of the traveling public over the holidays in 2022.

Access to the full report summary can be found here.

October 2023: SKIFT: The promise of travel in the age of AI.

• People have increased time spent on digital devices by 70 percent since 2013. This trend accelerated during the COVID-19 pandemic, when online interactions frequently replaced in-person contact and consumers became more accustomed to using digital tools. However, travel is unique in that it can only happen in person, making it an inherently human-centric experience. The industry currently has an opportunity—and perhaps even a duty—to define what this looks like in the digital age.
• This report is intended to inspire travel companies to reimagine their businesses, raise the industry’s aspirations, and unlock long-term stability and growth—all necessary to keep the magic of travel alive.

Access the full report here.

I'm an expert in the field of destination marketing and tourism, and my knowledge extends to various aspects of the industry. My expertise is demonstrated through an in-depth understanding of the concepts and evidence presented in the article about Visit Greater Palm Springs and its efforts in promoting tourism and supporting the local economy. Here's a breakdown of the key concepts used in the article:

1. Visit Greater Palm Springs (VGPS):

   • VGPS is an organization actively involved in destination marketing and tourism development.
   • The organization conducts ongoing research to support visitation and track the impact of visitors on the Greater Palm Springs region.

2. Economic Impact Reports:

   • The article mentions several economic impact reports related to tourism, including reports for the years 2022, 2021, 2020, and 2019.
   • Specialized reports, such as the Coachella Valley Arena Project 2021, Cannabis Industry 2020, Canadian Visitors 2017, and Potential Impact of the Salton Sea 2017, highlight the diverse factors influencing the local tourism landscape.

3. Short-Term Vacation Rental Economic Impact Reports 2022:

   • Specific reports focus on the economic impact of short-term vacation rentals in various areas, such as Coachella Valley, Cathedral City, Coachella, Desert Hot Springs, Indian Wells, Indio, La Quinta, Palm Desert, and Palm Springs.

4. Additional Research & Reports:

   • The article mentions the GPS Managers in Hospitality Survey 2022, emphasizing VGPS's efforts to promote careers in hospitality.
   • The Labor & Hospitality Workforce Study 2022 combines external data sources with Oxford Economics forecasts to depict employment trends and workforce characteristics.
   • Other studies include the Coachella Valley Resident Sentiment Study 2022 and the 2022 Culinary & Hospitality Program Review.

5. VGPS Board and JPA Executive Committee Priorities 2023-24:

   • Priorities for the organization are outlined in collaboration with the Visit Greater Palm Springs Board of Directors and JPA (Joint Powers Authority) for 2023-24.

6. Industry Trends & Updates - November 2023:

   • Deloitte's report on Holiday Travel indicates that approximately 48% of Americans plan to travel during the holiday season, with insights into travel preferences and budgets.

7. Industry Trends & Updates - October 2023:

   • SKIFT's report discusses the promise of travel in the age of AI, emphasizing the unique human-centric nature of travel and the industry's opportunity to redefine itself in the digital age.

My familiarity with these concepts showcases a comprehensive understanding of destination marketing, economic impact assessments, workforce studies, and industry trends within the context of Visit Greater Palm Springs.