Retail Operations - eCommerce Strategy with the 3C's Framework (2024)

The 3C's of Retail Operations - get the most value from your Grocery eCommerce

Are you questioning the profitability of your eCommerce channel?

Are you unsure about how to grow your eCommerce business beyond the marketplace?

If yes, you’ll want to learn how to grow your profitability with these retail operation strategies: The 3Cs – controls, costs, and consumer connections – that drive online grocery profitability.

David Bishop, Partner at Brick Meets Click, will explain the 3Cs framework which helps today’s grocery retailers prioritize where to focus short term and offers guidance on tackling integration and implementation issues across the ordering, assembly, and distribution stages of the online shopping process.

Sylvain Perrier, CEO of grocery eCommerce solution provider Mercatus, will join the discussion to provide insights into how eCommerce technology can empower retailers to execute on a successful strategy using this framework.

Learn how you can use the 3Cs framework to improve your online grocery profitability by defining:

  • What goals you should set for your eCommerce program
  • Why each goal is critical to your operational strategy
  • How to benchmark for success

Watch to learn about the 3Cs grocery retail operations framework to improve your online grocery profitability.

Retail Operations - eCommerce Strategy with the 3C's Framework (2024)

FAQs

What are the 3 C's of retail? ›

If yes, you'll want to learn how to grow your profitability with these retail operation strategies: The 3Cs – controls, costs, and consumer connections – that drive online grocery profitability.

What are the 3Cs of ecommerce? ›

Content, community, and commerce (also known as the 3 C's) are the building blocks of a successful e-commerce site. Content builds a community that establishes credibility to generates sales. Consumers also rely on these three factors when making purchasing decisions.

What is the strategic framework of ecommerce? ›

An ecommerce strategy is an action plan designed to improve the performance of an online store and increase its profits. It outlines the steps a company should take to achieve its goals, such as increasing the number of visitors to its website, improving the customer experience, and increasing sales.

What are the 4 P's and 3Cs? ›

The 4 Ps are Product, Price, Promotion and Place - the four marketing mix variables under your control. The 3 Cs are: Company, Customers and Competitors - the three semi-fixed environmental factors in your market.

What does the three 3 C's stand for? ›

We are all innately curious, compassionate, and courageous, but we must cultivate these values — the 3Cs — as daily habits to foster the independent thinking, free expression, and constructive communication that will enable our society to reach its full potential.

What are the three C's strategy? ›

The 3 Cs of Brand Development: Customer, Company, and Competitors.

What is the 3C framework? ›

It has been used as a strategic business model for many years and is often used in web marketing today. This method has you focusing your analysis on the 3C's or strategic triangle: the customers, the competitors and the corporation.

What is 3C category in ecommerce? ›

The term “3C products” refers to electronics such as computers, communication devices, and consumer electronics.

What are the 3 elements of e-commerce? ›

Understanding the three key elements of e-commerce — online presence and user interface, payment gateways and security, and logistics and fulfillment — is essential for businesses aiming to thrive in the digital marketplace.

What is the e-commerce operations strategy? ›

Ecommerce operations refer to the various activities and processes of running an online retail business. This includes managing orders, tracking inventory, optimizing warehouse operations, fulfilling orders, and providing exceptional customer service. That's why efficient ecommerce is crucial.

What is the e-commerce framework? ›

An ecommerce framework refers to the type of software you're using to build your ecommerce store. For example, ecommerce software Magento uses an open source framework, while BigCommerce is SaaS. Both also enable a headless framework. Talk to our sales team to learn more about BigCommerce's ecommerce framework.

What are the key strategies of e-commerce? ›

E-Commerce Strategies
  • Find the Right Platform. ...
  • Optimize Your Website. ...
  • Cross-Sell and Upsell Your Offerings. ...
  • Create Cart Recovery Campaigns. ...
  • Build Your Email List and Send Emails. ...
  • Create Original Content. ...
  • Optimize the Checkout Experience. ...
  • Offer Sales and Discounts.
Dec 29, 2023

What does the 3C stand for? ›

The acronym 3C stands for Computers, Consumer Electronics and Communication.

What is the 3C model of pricing? ›

The 3C pricing model in Fig. 8.2 is a strategic pricing framework that fundamentally emphasizes the importance of understanding the internal and external business environments. It is based on three factors: customers, competitors, and costs.

What are the 3 C's of customer service? ›

There is an old saying in the real estate industry: The three keys to success are location, location and location. I have a similar take on the customer service and customer service world. The three keys to customer experience success are consistency, consistency and consistency.

What are the 3 C's in sales? ›

Connecting, convincing and collaborating with customers provides structure to your sales process to help ensure an actual sale. This approach involves understanding and addressing customer needs, demonstrating the value of your offer and fostering collaborative relationships to secure customer loyalty and referrals.

What are the 3 C's of the workplace? ›

For our teams to succeed under any circ*mstance, we must always prioritize communication, team coordination, and cooperation.

What are the 3 C's of business? ›

It has been used as a strategic business model for many years and is often used in web marketing today. This method has you focusing your analysis on the 3C's or strategic triangle: the customers, the competitors and the corporation.

What are the 3 C's of quality? ›

We've divided them into three related categories: completeness, correctness, and clarity.

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