Richard Saghian is part of the BoF 500 (2024)

Richard Saghian is the chief executive of privately-owned Fashion Nova, a fast-fashion company and a social media phenomenon that has achieved rapid growth through its work with influencers and its speed at delivering trend-led pieces.

Saghian was introduced to retail through his father, who owned women’s clothing stores where Saghian worked during his summers. He founded Fashion Nova in 2006 as a chain of stores selling low-price “clubwear” and apparel in Los Angeles-area malls. He launched the e-commerce site in 2013 and Instagram was central to the online business from the start. With 60,000 followers on his personal account prior to the launch of Fashion Nova, Saghian parlayed his bordering macro-influence into a loyal following for his then emerging brand. Jumping on the social media marketing wave early, Saghian was one of the first to recognise that social platforms would soon be integral to successful branding.

The company quickly became a cult hit, catering for all body types and ethnicities, many of whom feel ignored by mall retailers that offer limited plus-size lines. Its signature tight, high waisted “bodycon” style has set the instagram-aesthetic look into stone, characterised by affordable on-trend clothing endorsed by influencers and celebrities alike. The brand counts over 15 million followers across its Instagram accounts and many users routinely tag their selfies with the hashtag #NovaBabes. The value of Fashion Nova’s social media exposure is more than that of H&M and Zara combined. Around 2,000 influencers — including Cardi B , Kylie Jenner, Khloe Kardashian and Nicki Minaj — create roughly 6,000 pieces of content about the brand each month, making it one of the most talked about brands online despite being virtually unknown in some fashion circles. According to WWD, just a single post by Kylie Jenner, returns millions of dollars in revenue for Fashion Nova.

Fashion Nova works with about 1,000 different manufacturers to release 600 to 900 new styles per week, a pace Saghian said he wants to increase. Many items are made in Los Angeles, though the company also works with vendors in China. It is also widely popular in Canada and the United Kingdom. In 2016, the company banked on its sizeable popularity with plus-size consumers, launching the Fashion Nova Curve line. Expanding its catering to niche demographics, the brand launched menswear in June 2018.

Fashion nova has permeated every aspect of Instagram’s style crowd, often featured alongside high-end brands worn by celebrities in their brand deals. High levels of engagement, routinely responding to tagged posts and comments have established the brand’s high trustworthiness among the digitally-savvy generation. In 2018, Fashion Nova surpassed the internet presence levels of legacy brands such as Gucci, Louis Vuitton and Chanel ranking first place web-searched fashion brands. In the same year, the company turned profitable, growing by 600% .

In 2018, Fashion Nova came under much social media fire for its celebrity knock-off styles, copying the likes of Kylie Jenner, Kim Kardashian and designs by indie labels. The brand also struck a deal with rapper Tekashi 6ix9ine in which he would name-drop the label in a song, however the lyrics were pulled following a dispute between Nicki Minaj and Cardi B , a brand ambassador.

Richard Saghian is part of the BoF 500 (2024)

FAQs

What is Richard Saghian net worth? ›

What race is the owner of Fashion Nova? ›

Richard Saghian is the founder and CEO of fast fashion company Fashion Nova, which has over $1 billion in annual sales. The son of Iranian immigrants, he started the company in 2006 after dropping out of college.

How much is the owner of Fashion Nova worth? ›

He built his empire through Instagram and is now worth US$1 billion.

How much money does Fashion Nova make? ›

In the Fashion market in the United States, fashionnova.com is ranked #26 with > US$500m in 2021.

Who is Shein owned by? ›

Shein, originally named ZZKKO, was founded in 2008 by Chris Xu in Nanjing, China. The company is known for its affordably priced apparel. In its early stages, Shein was considered more of a drop shipping business than a retailer.
...
Shein (company)
Founded2008
FounderChris Xu
TypeRetailer
HeadquartersSingapore
LocationChina
6 more rows

How much does Cardi B make Fashion Nova? ›

Cardi B specifically has said she's received as much as $20,000 monthly to wear Fashion Nova.

Is Fashion Nova Chinese? ›

Fashion Nova is an American fast fashion retail company. The company primarily operates online, but it also has five brick-and-mortar locations.

Are Fashion Nova and Shein the same? ›

The funny part about shopping on both sites is that they sell the same exact clothes. Although it is clear that both sites get clothes from the same vendor, SHEIN will always be a better pick when shopping for cute clothes. To begin, SHEIN is way cheaper than Fashion Nova. Shopping at Fashion Nova can be expensive.

What does Richard Saghian do for a living? ›

Richard Saghian is the chief executive of privately-owned Fashion Nova, a fast-fashion company and a social media phenomenon that has achieved rapid growth through its work with influencers and its speed at delivering trend-led pieces.

What is the richest fashion brand? ›

The FashionUnited Index of Most Recognized Fashion Brands gathers the largest fashion brands in the world by brand value.
...
Most valuable fashion brands.
Brand2020 Brand Value $
1Nike$36.8 b
2Louis Vuitton$32.3 b
3Hermes$18.3 b
4Gucci$18.2 b
96 more rows

How much does Fashion Nova spend on influencers? ›

In the second quarter of 2019, the fast fashion retail company Fashion Nova spent 5.5 million U.S. dollars on influencer marketing on Instagram, while the French vodka brand Ciroc ranked second, with expenditures on influencer marketing amounting to nearly 3.48 million dollars in the same period.

Who is the richest person in fashion? ›

Now let's see who are the richest people in the fashion world in 2023!
  • Leonardo Del Vecchio – $27.3 billion.
  • Tadashi Yanai – $30.9 billion.
  • Gerard & Alain Wertheimer – $33.1 billion (each)
  • François Pinault – $35.9 billion.
  • Phil Knight – $46.3 billion.
  • Amancio Ortega – $66.1 billion.
  • Bernard Arnault – $192 billion.
  • Video.

How much money does 1 million Instagram followers make? ›

Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

How much does Fashion Nova pay celebrities? ›

More than 3,000 high-profile celebrities and prominent Instagram influencers, including Kylie Jenner, Cardi B, Khloé Kardashian, Kourtney Kardashian, and Amber Rose, are partners with the company. Fashion Nova occasionally pays these celebrities $20,000 to wear its clothing.

Does Fashion Nova pay their workers? ›

In investigations conducted from 2016 through this year, the department discovered Fashion Nova clothing being made in dozens of factories that owed $3.8 million in back wages to hundreds of workers, according to internal federal documents that summarized the findings and were reviewed by The New York Times.

What does Shein mean in chinese? ›

shī ēn. to confer a favor on sb to confer a benefit.

What did Shein used to be called? ›

NANJING, China, June 17, 2015 /PRNewswire/ -- SheIn, former Sheinside, recently changed its brand name to SheIn and adopted "She In Shine Out" as its new slogan. Their domain name has altered to "www.shein.com" as well, which has sparked a rather heated discussion among e-commerce peers.

How much does Shein pay their workers? ›

Shein launched an investigation after U.K. Channel Four documentary Untold: Inside The Shein Machine alleged that workers were subject to 16-hour-long days, got one day off a month, and earned wages of around 4,000 yuan ($572) per month to produce hundreds of garments for the online retailer each day.

How much does Cardi B on OnlyFans? ›

Although OnlyFans has become a platform for creators to share explicit images and videos, Cardi offers Q&A sessions and personal life updates, holding up her “Bodak Yellow” line, “I don't dance now, I make money moves.” On OnlyFans, Cardi only charges fans a fee of $4.99 per month.

How much did Cardi B give her husband for his birthday? ›

Cardi B has raised the bar for birthday gifts, gifting her husband Offset $2million on his 30th birthday. The 29-year old Money rapper posted a video on her Instagram story presenting Offset with a large check for $2 million.

Who owns Fashion Nova Kylie Jenner? ›

Saghian, the 40-year-old owner of the fashion brand, has prospered from associations with stars such as Kylie Jenner, Lil Nas X and Cardi B and the company now exceeds more than $1 billion in annual sales, the Times reported.

Is Fashion Nova Cardi B's brand? ›

Find the perfect outfit for a night out from the Cardi B clothing line at Fashion Nova. Look as good as the star herself in our clothing line curated after Cardi B fashion fits.

Where is Shein based? ›

Huge choice - 600,000 products for sale. At any one time, Shein has as many as 600,000 products for sale on its online platform. It relies on thousands of third-party suppliers, as well as about 200 contract manufacturers, near its headquarters in Guangzhou.

Why is Fashion Nova so popular? ›

Fashion Nova has been based in Los Angeles, CA since 2006. With only 5 physical stores scattered across Southern California, its globally insane popularity is the result of its work with high-profile influencers and its speed at delivering trend-led pieces.

Why is Shein so popular now? ›

Shein relies on AI to predict consumer interest shifts

Using AI to create replicas of popular trends on a daily basis means that the customer always receives popular pieces. Many Shein garments have come under fire for copying designer brand pieces, young designer imagery and religious motifs.

What ethnicity is Shein? ›

Shein has told media that Xu is Chinese-born. Chinese media describes him as being an average student from a poor background, who had to work to support himself through college. He developed a skill with search engine optimisation (SEO) which would underpin his future success.

Who has clothes like Shein? ›

Cheap Clothing Websites Like Shein
  • 1.) Romwe. Romwe carries almost identical merchandise to Shein. ...
  • 2.) Zaful. Likewise with Zaful! ...
  • 3.) boohoo. boohoo is, in my opinion, geared toward a more youthful crowd. ...
  • 4.) PrettyLittleThing. ...
  • 5.) NastyGal. ...
  • 6.) LovelyWholeSale. ...
  • 7.) FairySeason. ...
  • 8.) Forever 21.
Jan 5, 2023

How much does a Fashion Nova Ambassador get paid? ›

The estimated total pay for a Brand Ambassador at Fashion Nova is $3,706 per month.

Who bought the 295 million dollar house? ›

The One cost Saghian far more than his other homes, but his winning bid was less than half the property's $295-million list price. “It's an incredible deal,” said Branden Williams, who listed the home with his partner, Rayni Williams, and Aaron Kirman of Compass. “No one understands until they get up there.

Is Richard Saghian a billionaire? ›

Richard Saghian is best known as the founder and CEO of fast fashion company Fashion Nova, but he's also racked up some record-breaking real estate deals. The billionaire exec recently shelled out $40 million for a 6,000-square-foot home on Malibu's exclusive "Billionaire's Beach," The Real Deal reported.

How much is Shein worth 2022? ›

In the past five years, Shein has seen its valuation skyrocket, as it broke into the US and European market. It went from a $5 billion valuation in 2019 to $100 billion in early 2022, although that has since declined to $64 billion in 2023.

Who is the richest man in fashion? ›

Now let's see who are the richest people in the fashion world in 2023!
  1. Video.
  2. Bernard Arnault – $192 billion.
  3. Amancio Ortega – $66.1 billion.
  4. Phil Knight – $46.3 billion.
  5. François Pinault – $35.9 billion.
  6. Gerard & Alain Wertheimer – $33.1 billion (each)
  7. Tadashi Yanai – $30.9 billion.
  8. Leonardo Del Vecchio – $27.3 billion.

How much does a Fashion Nova brand ambassador make? ›

$3,706. The estimated total pay for a Brand Ambassador at Fashion Nova is $3,706 per month.

Who bought the one mansion in Bel Air? ›

Earlier this year, Richard Saghian, owner of the fast-fashion business Fashion Nova, bought the Los Angeles mansion known as “The One” for $141 million. The One was one of the biggest U.S. homes to ever go up for auction.

Who bought the Bel Air mansion? ›

The property known as "The One" had originally listed at $295 million, but recently sold at auction for close to $141 million. Richard Saghian, owner and chief executive of Fashion Nova, won the bidding war for the 105,000 square-foot home, according to The Los Angeles Times.

How much do Fashion Nova warehouse workers make? ›

Average Fashion Nova Warehouse Worker hourly pay in the United States is approximately $15.89, which meets the national average.

How much do Shein employees get paid? ›

Shein launched an investigation after U.K. Channel Four documentary Untold: Inside The Shein Machine alleged that workers were subject to 16-hour-long days, got one day off a month, and earned wages of around 4,000 yuan ($572) per month to produce hundreds of garments for the online retailer each day.

Who buys the most from Shein? ›

Shein's primary audience is Gen Z consumers, and it has focused much of its marketing efforts on social media influencers on platforms such as Instagram and TikTok.

Is Shein bigger than Amazon? ›

However, Amazon has consistently generated more traffic to its Clothing, Shoes, & Jewelry category than Shein, rising from 73.0 million visits in January 2020 to 94.1 million today.

Who is the richest female designer? ›

Meet The Top 10 Richest Women In Fashion
  • Sara Blakely ($1.08 billion) ...
  • Diane von Furstenberg ($1.3 billion with Barry Diller) ...
  • Giuliana Benetton ($2.9 billion) ...
  • Doris F. ...
  • Miuccia Prada ($4.2 billion) ...
  • Tina Green ($5.2 billion with Philip Green) ...
  • Jin Sook Chang ($6.1 billion with Do Won Chang)
May 27, 2015

What clothing brand makes the most money? ›

The FashionUnited Index of Most Recognized Fashion Brands gathers the largest fashion brands in the world by brand value.
...
Most valuable fashion brands.
Brand2020 Brand Value $
1Nike$36.8 b
2Louis Vuitton$32.3 b
3Hermes$18.3 b
4Gucci$18.2 b
96 more rows

Who is the richest guy on earth? ›

Key Takeaways
  • Bernard Arnault, co-founder, chair, and CEO of LVMH, is the richest person and the richest man in the world with a net worth of $190 billion. ...
  • After Arnault is co-founder and CEO of Tesla, Elon Musk.

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