Roblox User and Growth Stats Yo Need to Know in 2024 (2024)

Roblox launched in 2006 as a gaming platform focused on user-created games.

The startup had limited market traction during its first few years. But Roblox’s popularity has picked up considerably as of late.

The pandemic, which helped the gaming industry see skyrocketing growth, has also added millions of users to Roblox.

In fact, in May 2023, Roblox hit a milestone of 300 million monthly active users (an increase from 121 million in February 2020).

Here’s a breakdown of what you’ll learn about Roblox:

• Roblox Usage Statistics (Top Picks)
• Roblox Monthly Active Users
• Roblox Daily Active Users
• Geographic Distribution of Roblox Users
• Engagement Hours on Roblox
• What’s the Average Daily Usage of Roblox?
• How Many Games Are Available on Roblox?
• What Are the Most Popular Games on Roblox?
• Age Distribution of Roblox’s User Base
• Roblox Users by Gender
• Platform Distribution of Roblox Players
• How Does Roblox Make Money?
• What Is Roblox Worth?
• Roblox’s Current Revenue
• How Much Robux Has Been Purchased So Far?
• Number of Developers on Roblox

Roblox Usage Statistics (Top Picks)

• Roblox has 70.2 million daily active users. That’s up from 23.6 million daily active users in the beginning of 2020.

  

• There are 3 million developers on the Roblox platform.
• Community developers have made over $701 million on Roblox in the first 9 months of 2023 alone.
• Roblox has over 5.5 million active experiences.
• 60% of Roblox users are under 16.

Roblox Monthly Active Users

As of May 2023, Roblox has 300 million monthly active users, according to estimates from RTrack. Roblox’s user base has seen significant growth over the past few years.

(In fact, Roblox added 100 million users over the past 2 years alone.)

We’ve charted Roblox user growth since 2016:

With that, here’s a table that contains the full data:

Sources: RTrack 1, RTrack 2, RTrack 3, RTrack 4, Roblox, TechCrunch

Roblox Daily Active Users

Roblox has 70.2 million daily active users worldwide. An increase from 58.8 million daily active users by the end of 2022.

In fact, the number of Roblox daily active users in Q3 2023 increased by 48.41% compared with Q3 2021.

Here’s a full breakdown of Roblox’s daily active users since Q1 2018:

How often do Roblox users engage with the platform?

To measure this, we calculated the daily active users (DAU) to monthly active users (MAU) ratio to evaluate “stickiness”.

Roblox’s DAU/MAU ratio reached 21.83% in Q2 2023, meaning from 300 million monthly active users, approximately every 5th user engaged with the platform daily.

We’ve charted Roblox DAU/MAU ratio over time since Q1 2020:

Note: Calculations are based on estimates of monthly active users from a third-party party provider, while data for daily active users taken from company reports. Actual DAU/MAU ratio may differ.

Sources: Roblox, Statista

Geographic Distribution of Roblox Users

Nearly half (49.29%) of Roblox daily active users are based in the US, Canada or Europe, amounting to 34.6 million daily active users in Q3 2023.

Another 50.71% of Roblox daily active users are located in Asia-Pacific and other international markets outside of North America and Europe, accounting for 35.6 million daily active users in Q3 2023.

We’ve charted growth of Roblox daily active user base by region since Q1 2018:

As shown on the graph, international markets outside of the US, Canada (specifically Asia-Pacific and Europe) became vital growth areas for the Roblox platform in the past few years in terms of growing daily active user base.

Let’s take a detailed look at each geographic market.

22.4% of Roblox’s daily active users are based in the US & Canada. That equals to 15.7 million daily active users in the US & Canada alone.

In fact, the number of Roblox daily active users in the US & Canada has only grown by 10.56% in Q3 2023 (compared with the same quarter in 2022).

Here’s the complete breakdown of US and Canadian daily active users over the past few quarters:

The European region has a slightly higher number of daily active users compared to North America.

According to the company’s quarterly filing as of Q3 2023, Roblox has 18.9 million daily active users in Europe. Which equals 26.9% of Roblox’s total worldwide user base.

Here’s the breakdown for Roblox DAUs in Europe:

In the Asia-Pacific region, Roblox has 16.2 million daily active users. Roblox has added 3.6 million new daily active users in Asia since Q1 2022.

Over the past 2 years (between Q3 2021 and Q3 2023), the daily active user base in Asia-Pacific grew by 72.34%, more than in any other region.

Here’s the table with historical data on Roblox DAUs growth in Asia:

19.4 million daily active Roblox users are based outside of North America, Europe and Asia.

In fact, the daily active user base of Roblox outside of North America, Europe and Asia increased by 22% over the past year alone (in Q3 2023 compared to Q3 2022).

Here’s an overview of Roblox DAUs outside of North America, Europe and Asia-Pacific over the last few years:

Sources: Roblox 1, Roblox 2

Engagement Hours on Roblox

“Engagement hours” refers to the total time spent on the Roblox platform which consists of time spent in experiences, utilizing platform features like chat or avatar personalization.

Roblox’s internal system tracks user activity on the platform and calculates “engagement hours” as the sum of all user session lengths in a specific time frame.

When Roblox first launched in 2006, they had a very limited engagement. Since 2016, engagement hours on the platform began taking off exponentially.

16.04 billion hours of user engagement on Roblox was registered in Q3 2023 (An increase from 8.71 billion in Q3 2020).

Here’s the full breakdown of Roblox’s engagement hours over the past few quarters:

Sources: Roblox 1, Roblox 2

What’s the Average Daily Usage of Roblox?

Roblox daily active users spend an average of 2.4 hours per day on the platform in 2022.

Source: Roblox

How Many Games Are Available on Roblox?

Roblox defines the number of available games as “experiences”.

According to Roblox’s internal data, there are over 5.5 million active experiences on Roblox.

Source: Roblox

What Are the Most Popular Games on Roblox?

Ranked by the number of visits, Brookhaven RP is currently the most popular game on Roblox. Other top entries include Adopt Me!, Tower of Hell, and Blox Fruits.

Here are the top 10 most popular Roblox games (based on the number of all-time visits) as of July 2023:

Source: Statista

Age Distribution of Roblox’s User Base

Roblox is dominated by young users. 60% of users are under the age of 16. Only 17% of Roblox’s users are over 25 years old.

Here’s the age distribution of Roblox’s user base as of 2022:

Data as of Q3 2023 shows that 42.3% (29.7 million) of Roblox daily active users were under 13 years old, while another 56.98% (40 million) were over 13 years old.

Share of users over 13 years old accounts for more than half (56.98%) of total user base in Q3 2023 vs. 44.48% in Q3 2020.

Roblox’s Founder and CEO (David Baszucki) recently shared a blog post emphasizing their vision for building an immersive platform for all age groups (and potentially adding experiences like virtual dating or movie screenings in the distant future).

Furthermore, the 17-24-year old user base is the fastest growing age demographic on the platform (representing 35% year-over-year growth in Q1 2023) and highlighting the fact Roblox isn’t only for kids.

Sources: Statista, Roblox 1, Roblox 2

Roblox Users by Gender

Roblox gender distribution is currently almost equal with 51% male, 40% female (the remaining 9% are unknown).

That’s a considerable change considering that only 35% of Roblox users were female back in 2016.

Here’s an overview of Roblox’s audience by gender:

Sources: Roblox, Forbes, TechCrunch, Statista

Platform Distribution of Roblox Players

78% of Roblox user sessions happen on mobile devices. The desktop platform also has a considerable share of 20%. The rest of Roblox’s users (1%) access Roblox via consoles.

Here’s the complete breakdown of Roblox usage by platform:

Source: Statista

How Does Roblox Make Money?

Roblox makes money via purchases of Robux by users, subscription fees from Roblox Premium, and commissions charged from developers when they make a successful transaction.

Roblox’s main business model leverages its internal currency (Robux).

Robux can be earned and spent on the platform. And traded through a proprietary exchange into real-world currency (US dollars).

While the majority of experiences (games) on Roblox are free, users are able to purchase specific enhancements.

Robux can be purchased by users via:

• One-time purchase
• Roblox Premium (subscription)

Developers and creators can earn Robux via:

• Selling access to games and enhancements
• Engagement-based payouts
• Sale of content and tools between developers
• Selling items to users through the Avatar Marketplace

Whenever virtual items (clothing, heads, accessories) are sold on the Roblox platform, the item creator receives a fixed percentage from a transaction (typically ranges between 30% and 70%).

What Is Roblox Worth?

Roblox’s market cap, as of November 21st, 2023, stands at $22.87 billion. As of November 2023, Roblox became the 763rd most valuable company by market cap.

At the peak in the first week of June 2021, Roblox’s market cap was as high as $56.74 billion.

Here’s a complete breakdown of Roblox’s market cap over time:

Sources: YCharts, CompaniesMarketCap

Roblox’s Current Revenue

Roblox generated $713.2 million in quarterly revenue in Q3 2023. An increase of 2.83x since the same quarter in 2020.

Here’s the complete overview of Roblox’s revenue over time:

Sources: Statista

How Much Robux Has Been Purchased So Far?

The amount of virtual currency (Robux) purchased by players on Roblox is defined by the company as “bookings”.

In the first 9 months of 2023, $2.39 billion worth of Robux was purchased on Roblox.

Here’s the full breakdown over the past few quarters:

Average bookings per daily active user of Roblox reached $11.96 in Q3 2023. That remained almost the same compared to $11.94 in Q3 2022.

Here’s a quarterly overview on ABPDAU (average bookings per daily active user) over time:

Source: Roblox 1, Roblox 2, Statista

Number of Developers on Roblox

Roblox has 3 million developers as of September 2023. An increase from 1.7 million in March 2017. In 2016, the number of developers on Roblox was only around 634,000.

Source: Roblox 1, Roblox 2

How Much Can Developers & Creators Make via Roblox?

Developers and creators on Roblox made $701 million in the first 9 months of 2023 alone vs. $623.86 million reported in 2022.

Here’s the breakdown of Roblox annual developer and creator cash payouts since 2018:

Nearly 4.2 million developers and creators across over 170 countries earned virtual currency on the platform in December 2022.

Number of active developers on Roblox tends to fluctuate over time. As of September 2023 (company’s latest update), Roblox community had 3 million developers.

11,000 of them qualified (met set criteria) to exchange Robux for real-world currency.

Out of this group, 8,800 developers actually traded their Robux for US dollars.

91 Roblox developers made over a million dollars over the past year.

Below you’ll find a breakdown of creator earnings by range of rewards:

Sources: Roblox 1, Roblox 2

Conclusion

You reached the finish line of my collection of Roblox stats for 2023. The Roblox gaming platform is taking off. They’re adding users. And users are spending more time playing and developing games on the platform.

Thanks to their recent success, Roblox went public on the New York Stock Exchange in March 2021 and it shows no signs of slowing down post-pandemic.

It will be interesting to follow their journey as a publicly traded company.

Now I’m eager to hear what you have to say:

Do you think Roblox is overvalued or undervalued?

Or maybe you think we missed some important facts or stats?

Either way, let us know in the comments below.