'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (2024)

These queens are building beauty empires.

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (1)

Instagram (@marciax3nyc; @trixiecosmetics/Max Brooner; @bomobeauty)

Regardless of their overall placement on RuPaul's Drag Race, certain queens have managed to break through from the television competition show and build successful businesses that have been thriving over the years. For most of these drag entrepreneurs, it was a logical next step to get into the makeup and beauty space.

At its core, Drag Race has become a platform for drag performers and queer artists as a whole to showcase their talents, launch their careers, and break into the mainstream. However, as many former contestants will tell you, the real race happens after their time on Drag Race. Thankfully, many queens have managed to sustain careers touring the world, performing at gigs, growing their social media presence, hosting other TV shows, starting acting careers, releasing original music, walking runways for fashion brands, and running their own businesses.

Whether it's comedy acts, viral videos, bar gigs, fashion collabs, acting roles, song releases, or business endeavors, no one can deny that certain queens have long outgrown their time on Drag Race.

Scroll through to check out which RuPaul's Drag Race queens have their own makeup and/or beauty companies.

Miss Fame – Miss Fame Beauty

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (2)

Courtesy of Miss Fame Beauty

She's a brand! Back in October 2018, Miss Fame became the first Drag Race alum to launch their own beauty brand. The season seven star launched Miss Fame Beauty with a wide variety of makeup products and spearheaded the movement for other queens to follow suit.

Products by Miss Fame Beauty are available on MissFameBeauty.com.

Trixie Mattel – Trixie Cosmetics

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (3)

Instagram (@trixiecosmetics/Max Brooner)

Skinny legend Trixie Mattel announced Trixie Cosmetics in May 2019 and launched the brand's first set of products during RuPaul's DragCon LA 2019. Over the years, Trixie Cosmetics has grown immensely and even featured a "Red Scare" collaboration with Trixie's longtime work partner, Katya.

Products by Trixie Cosmetics are available on TrixieCosmetics.com.

Kim Chi – KimChi Chic Cosmetics

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (4)

Courtesy of KimChi Chic Cosmetics

Kim Chi talked about launching her own makeup brand even while appearing at the grand finale of RuPaul's Drag Race season eight. That dream became a reality in October 2019 when she launched KimChi Chic Beauty. In 2022, the queen made history following the announcement that KimChi Chic Beauty products would be sold at select CVS stores - a first for any company run by a Drag Race alum.

Products by KimChi Chic Cosmetics are available on KimChiChicBeauty.com and in select CVS stores, as well as CVS.com.

Willam – Suck Less Face & Body

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (5)

Courtesy of Suck Less

Willam first announced her beauty brand in September 2019, but the company had to undergo a rebrand over the years. As of 2022, Willam runs Suck Less Face & Body, which offers products like glitter jelly, lashes, and lip kits.

Products by Suck Less Face & Body are available on SuckLessFaceAndBody.com.

Mo Heart – MoBeauty

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (6)

Courtesy of MoBeauty

MoBeauty is a more recent company to enter this space of Drag Race queen-led businesses. Founded by season 10 superstar, All Stars 4 finalist, and UK vs. the World runner-up Mo Heart, MoBeauty used to be the only beauty brand run by a Black contestant from the RuPaul's Drag Race franchise. The company was announced in July 2021 and is still active to this day.

Products by MoBeauty are available on MoBeautyShop.com.

Bob The Drag Queen & Monét X Change – BOMO Beauty

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (7)

Instagram (@bobthedragqueen; @monetxchange)

Drag Race season eight winner Bob the Drag Queen and All Stars 4 winner Monét X Change have launched a makeup company called BOMO Beauty. The company's signature palette is called "Pretty/Funny" – which is very on-brand for these two gorgeous and hilarious queens.

Products by BOMO Beauty are available on BOMOBeauty.com.

Marcia Marcia Marcia – Marciax3 Cosmetics

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (8)

Instagram (@marciax3nyc)

Marcia Marcia Marcia received a lot of critiques for not wearing a lot of makeup throughout season 15 of Drag Race. And yet, this New York City queen promptly launched her own makeup brand, Marciax3 Cosmetics, right as her season ended in April 2023.

Products by Marciax3 Cosmetics are available on Marciax3Cosmetics.com.

RuPaul (Honorable Mention)

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (9)

Even though RuPaul has never launched an actual beauty company to call her own, the Drag Race host has had several collaborations with makeup brands over the years. Most recently, Ru announced a brand-new collab with UK company Superdrug for an affordable makeup line that will be sold in retail stores and online.

Products from this latest RuPaul makeup line are available at Superdrug retail stores and on Superdrug.com.

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands (2024)

FAQs

'RuPaul's Drag Race' Stars Who Have Makeup & Beauty Brands? ›

Since 2022, the cash price has increased to $200,000, which includes a one-year supply of Anastasia Beverly Hills Cosmetics products. Prior, winners received between $100,000 to $150,000.

Who currently does RuPaul's makeup? ›

David Petruschin

How much makeup do RuPaul winners get? ›

Since 2022, the cash price has increased to $200,000, which includes a one-year supply of Anastasia Beverly Hills Cosmetics products. Prior, winners received between $100,000 to $150,000.

Does RuPaul put on his own makeup? ›

I also find myself gagging in anticipation to see what look Rupaul is going to be serving down the runway each episode. A lot of you will know this by but pretty much all of Ru's outfits are custom made. His hair and makeup have been styled and applied by the one and only Mathu Andersen for over 30 years..

Who does Michelle Visage's makeup? ›

Nicole Falkner also known as LipstickNick is Michelle's makeup artist for Rupaul's Drag Race, Whatcha Packin and many more events. Although, it is unknown how long she has done her makeup. On the other hand, her hairstylist is Craig Marsden.

Who does RuPaul's wardrobe? ›

Zaldy designs the gowns for RuPaul on RuPaul's Drag Race.

Are Raven and Tatianna friends? ›

Raven Gets Scared Easily

But do they really? Certainly not when Raven was feuding with Tatianna (but they're friends now).

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