Ryback On How Much WWE Talent Make From Merch, WWE Network Affecting PPV Royalties, Lars Sullivan (2024)

ByErich Pilcher/June 6, 2019 12:43 pm EST

Wrestling INC. President Raj Giri was recently a guest on Ryback's podcast, Conversation with the Big Guy. During this interview, Ryback spoke about pay issues within WWE.

One area where many expect WWE Superstars to make money is through merchandise. Ryback noted that the split that performers receive is horrible.

"The numbers are in the contract and the numbers are completely screwed up, the numbers are horrible," said Ryback. "Now, outside of someone like Brock that negotiated a better deal and owns his name, trademarks, different things and was able to negotiate a better deal, 90 percent of the talent does not have the power to negotiate a better deal. And, they keep them in a position where they don't have any negotiating power. If you do question your percentages, they will just pick someone else.

"The thing is a $30 t-shirt they are selling, you're making a dollar or under a dollar a shirt, somewhere in that vicinity. Wrestlers, as independent contractors should be able to negotiate. WWE will say anyone can negotiate, I can tell you first hand that if you do that, you're not going to make any money and you're not going to be used. So, everybody signs the contract and just goes along with it because that is what everyone else has done."

Besides the alleged lack of negotiating power, WWE talent are also required to pay for hotel rooms and rental cars, unless they are a part of the NXT roster or have recently been called up.

"One of the reasons they say they do that is to ease the expenses of the new talent, to get them adjusted to life on the road," Ryback stated. "It's kind of a way to trick your talent. It's not just NXT, that has been around for a long time. When we came up in Nexus we all had that. When I came back as Ryback, I didn't have that. It's a way to not show talent the evil side of what their expenses are going to be. Then when they renegotiate a contract, the talent doesn't have an idea how much that money is going to be and what that is going to cost them. So, they don't negotiate for a higher contract. They Just look and go 'Woah, I'm making this right now and I'm going to get $60 thousand more.' That $60 thousand is going to go to your expenses. There is always a rhyme and a reason to everything they do there and that is one of them."

Recent main roster addition Lars Sullivan found out first-hand that actions have consequences. Sullivan was fined $100 thousand for past racially insensitive comments on social media. Ryback sees ulterior motives behind the fine.

"You cannot condone that behavior. But WWE was aware of that behavior beforehand," said Ryback. "Here is why I tell people raising awareness is so key with their sponsors. Because they will listen to sponsors and TV networks. They were aware of the comments beforehand. But they were like 'Oh, we can make money off this guy' but now they are getting a little bit of backlash to do something extreme.

"It is unfortunate for Lars, I'm not defending him at all. He probably shouldn't even be there with everything going on mentally and how that place is, WWE that's great you're going to fine him, but that money best not be going back to the WWE. I would publicly like to see them pick a charity, maybe something in a mental health capacity, social media behavior, something that will benefit other people from him learning this lesson, rather than them just keeping this money. I do not know if they have made mention of that or not. But I would hope as a company, if you fine this talent, you sure as hell do something good with the money."

Yet another way WWE Superstars have seen a decrease in pay is through reduction of pay-per-view bonuses or points. Because of the network, the breakdown for pay from big events is not made available to the talents.

"They held a meeting for that (when the network first started) and pay went down drastically," Ryback admitted. "Eventually, it went back up but we were told payouts were going to be based of previous years pay-per-views or previous years. Those numbers were not made available to the talent. You were not given any numbers to reference it off, you have no idea what the network is doing. It is something I brought up as well."

WrestleMania is usually the biggest payday of the year for WWE talents. However, that pay change change drastically over a year.

"My first WrestleMania against Mark Henry I was paid $70-$74 thousand range, which by far was my highest payday for a single wrestling match," Ryback said. "I just remember I was in the main event right off the bat and my paydays were, what I considered anyway, to be great. But, I had nothing to compare it to. The next year in the tag with RybAxel (first WrestleMania on the network) I believe I made $35 thousand, it was my lowest pay-per-view pay of the year and I was never told why."

Giri's conversation with Ryback on Conversations with The Big Guy was included in today's episode of our WINCLY podcast. The full audio can be heard via the embedded player at the bottom of this post. In it Ryback discusses on why things might change for WWE talent when Triple H takes over from Vince McMahon, wrestlers not having benefits and more.

You can check out past episodes of the WINCLY here. Subscribe to Wrestling Inc. Audio on iTunes or Google Play. Listen to the show via Spotify here or through TuneIn here.

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Ryback On How Much WWE Talent Make From Merch, WWE Network Affecting PPV Royalties, Lars Sullivan (2024)

FAQs

What percentage of WWE revenue goes to wrestlers? ›

WWE counts 224 active wrestlers on its Superstars page, including members of its feeder league NXT. Even if we assume the average salary across the board is $500,000, that comes out to $112 million in salaries — or eight percent of the company's annual revenue.

Do WWE wrestlers get paid for PPV? ›

Almost every wrestler in the WWE is salaried. Very few of them will have worked out a pay-per-appearance contract (Brock Lesnar was on one at one point). However, some wrestlers might have particular perks in their contract, like they get extra payments for main event matches, or appearing at pay-per-view events, etc.

How much do WWE wrestlers make per show? ›

Much like Brock Lesnar, John Cena also bags a total of $500,000 per main event appearance and gets a total of 5% from all his insane amount of merchandise sales. Current Undisputed WWE Universal Heavyweight Champion Roman Reigns is among the highest-paid WWE wrestlers.

How much does Randy Orton get paid in WWE? ›

With a $4 million yearly contract, Randy Orton is one of the WWE's most well-paid wrestlers. For more than twenty years, Randy Orton has been a well-known figure in the world of professional wrestling, which has led to several brand partnerships for him.

Who makes the most money in WWE? ›

According to sources, the highest WWE salary for a WWE main roster superstar is 12 Million and belongs to the Current WWE Universal Champion, Brock Lesnar. The lowest salary, on the other hand, is 250,000.

How much does WWE pay John Cena? ›

Cena is one of WWE's top-paid wrestlers, bringing home an $8.5 million base salary annually.

How much do jobbers get paid? ›

The average Jobber salary in the United States is $58,649 per year or $28 per hour. Jobber salaries range between $30,000 and $112,000 per year.

How much does Roman Reigns get paid? ›

Per Essentially Sports, Reigns has a salary of $5 million annually with WWE.

How are pro wrestlers paid? ›

Booking contracts typically grant performers a base salary plus a share of other revenue streams like merchandise sales and gate receipts. Wrestlers on WWE's main roster make an average of $500,000 annually, while top performers are well into the seven figures.

How much does WWE pay Ronda Rousey? ›

Ronda Rousey's WWE salary is $1.5 million, with an additional $2.1 million assessed with rewards and product deals. On the other hand, her earnings in Strikeforce/UFC are a bit trickier to compute since every fight is different.

How much does Brock Lesnar make per match? ›

So over three years, Lesnar would earn an estimated $15 million in base pay. (I assume he'll receive some additional money from merchandise sales.) In rough terms, his per-match fee has been approximately $1.7 million. So time to tackle the question at hand: Is Lesnar really worth it?

Do WWE wrestlers have to pay for travel? ›

9 Wrestlers Are Responsible For Their Own Ground Travel

The wrestlers and other employees need to take care of certain things themselves while on the road. One of those things happens to be ground travel. WWE doesn't rent a wrestler a car nor do they provide a tour bus - something they used to do back in the day.

Do wrestlers get royalties? ›

Royalties, merchandise, and endorsem*nts

The WWE typically pays about 25% of the net receipts in royalties to the wrestlers featured on merch. However, that's only if one wrestler is featured on that merch. If there are multiple wrestlers, then that 25% is split evenly between them.

How does WWE make profit? ›

Television rights

While most of the premium live content is on the Peaco*ck streaming service, the WWE still generates revenue worldwide from the WWE Network and PPV (pay-per-view) for premium shows. Between the WWE Network, PPV and Peaco*ck, the revenue for this category grew from $61.5 million to $63.7 million.

How do WWE wrestlers make money? ›

Booking contracts typically grant performers a base salary plus a share of other revenue streams like merchandise sales and gate receipts. Wrestlers on WWE's main roster make an average of $500,000 annually, while top performers are well into the seven figures.

What is the operating profit of the WWE? ›

World Wrestling Entertainment operating income for the twelve months ending June 30, 2023 was $0.262B, a 14.5% decline year-over-year. World Wrestling Entertainment annual operating income for 2022 was $0.283B, a 10.63% increase from 2021.

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