Saint Laurent: What to Know About the Luxury French Brand | Highsnobiety (2024)

FAQs

What is special about Saint Laurent? ›

Originally a House of Haute Couture, Yves Saint Laurent revolutionized the way fashion and society merge and interact in 1966 with the introduction of high-end made clothes produced on a larger scale than the exclusive collections.

The products of this brand are iconic, and something that their customers like is their durability. This brand has remained focused on standing out from other fashion brands, providing a different and more timeless style in the luxury fashion industry. Yves Saint Laurent himself has defined his style as fade.

13Yves Saint Laurent was the first designer to launch a luxury prêt-à-porter line. 14Yves Saint Laurent's muses included Catherine Deneuve and Loulou de la Falaise. 15Yves Saint Laurent's designs have been worn by numerous celebrities. 16The YSL logo was created in 1963.

Yves Saint Laurent SAS (/ˌiːv ˌsæ̃ lɔːˈrɒ̃/, also UK: /- lɒˈ-/, US: /- loʊˈ-/, French: [iv sɛ̃ lɔʁɑ̃]), also known as Saint Laurent and YSL, is a French luxury fashion house founded in 1962 by Yves Saint Laurent and his partner, Pierre Bergé.

WHY IS SAINT LAURENT SO EXPENSIVE? The brand's glamorous appeal, high-end materials, and meticulous craftsmanship are what make YSL products so expensive. Yves Saint Laurent is known for its high quality materials. Their items are made from only the finest fabrics and materials such as silk, genuine leather, and metal.

Fashion and Style

As a high-end fashion brand, Yves Saint Laurent offers some iconic items, attracting fashion aficionados with unique designs and product durability. The brand effortlessly stands out among the competition by maintaining their brand image and vision: Freedom of self expression.

A global best seller, YSL Black Opium is beloved around the world. The perfect blend of coffee and pink pepper head/top notes, sweeter heart/middle notes of pear, jasmine and orange blossom, and headier base/bottom notes of vanilla, cedar and patchouli.

Few could claim to not be acquainted with the YSL acronym. Whether plastered onto bags or serving as a boot's high heel, these letters are virtually everywhere. Indeed, Saint Laurent Paris, formerly known as Yves Saint Laurent, is definitely a household name.

In 1962 Saint Laurent opened his own fashion house and quickly emerged as one of the most influential designers in Paris. He popularized trousers for women for both city and country wear.

While LVMH and its competing fashion conglomerate Kering are known for owning some of the biggest names in fashion—such as Louis Vuitton, Fendi, and Celine for the former, and Gucci, Balenciaga, and Saint Laurent for the latter—there are a number of labels you may not realize are tied to other companies.

What is the difference between Saint Laurent and Yves Saint Laurent Paris? ›

YSL, short for Yves Saint Laurent, was the original name of the iconic fashion house founded by designer Yves Saint Laurent. In 2012, the brand's creative director Hedi Slimane rebranded it as Saint Laurent Paris, using a more modern and minimalistic approach.

YSL products are made in Italy and France.

Laurent PC CC QC (Saint-Laurent or St-Laurent in French, baptized Louis-Étienne St-Laurent; February 1, 1882 – July 25, 1973) was a Canadian lawyer and politician who served as the 12th prime minister of Canada from 1948 to 1957.

Whilst the removal of 'Yves' is not with importance on a symbolic level, the name 'Saint Laurent' has in fact been used for years: the name change is just that, and shouldn't be thought of as reflecting any major changes within the company.

The YSL target audience primarily consists of women within the age range of 18 to 45 years old, with a particular focus on those aged 25 to 35 (YSL Brief). This age range encompasses individuals who are fashion-forward and trendsetters in their social groups.