Sales Person Demographics and Statistics [2024]: Number Of Sales Persons In The US (2024)

FAQs

What are the demographics of sales people? ›

In 2021, 70.6% of the Retail salespersons workforce were White, of which 48.4% were women and 51.6% men. Other races that concentrated a significant number of workers were Black (11.6%) and Two or More Races (6.69%).

According to the Bureau of Labor Statistics, there were about 14.4 million people employed in sales and related occupations in the US as of May 2016.

29.5% of all sales people are women, while 70.5% are men. The average sales person age is 40 years old. The most common ethnicity of sales people is White (56.2%), followed by Hispanic or Latino (19.7%), Black or African American (10.7%) and Asian (7.3%). In 2022, women earned 84% of what men earned.

However, a sobering statistic reveals that approximately 55% of salespeople fail to meet their sales objectives. This figure is a stark reminder of the challenges and pressures that sales professionals face daily.

Demographics describe who we are as individuals, for example: ethnicity, age/generation, gender, income, marital status, education, and homeownership.

The common variables gathered in demographic research include age, sex, income level, race, employment, location, homeownership, and level of education. Demographical information makes certain generalizations about groups to identify customers.

In 2021, the direct selling community in the United States peaked at over 50 million people. In 2022, however, there were less than 48 million Americans involved in direct selling. Specifically, the American direct selling community consisted of nearly seven million sellers and roughly 41 million buyers and customers.

Joe Girard has worked as a car salesperson his whole life. For the past 14 years Joe has worked for Chevrolet dealership and in that time he sold over 13,000 cars and averaged 6 vehicle sales per day. In his best month sold 174 cars. This secures him the title of the 'World's greatest salesperson' in the book.

The average commission rate for sales sits somewhere between 20% and 30% of gross margins, but this depends on the sales structure. Some workers may earn their whole salary through 100% commission, while others earn 10% on top of a base salary.

Researching sales strategies can help representatives, account managers and other sales professionals develop their selling strategies. Statistics can give individuals a better understand what strategies perform well and which methods can increase consumer interest.

What are examples of demographic diversity? ›

diversity, organizations, re- searchers, and policymakers have typically focused on demographic diversity, which is usually defined in terms of race, ethnicity, and gen- der and sometimes encompasses other demographic variables, including age, relig- ion, and sexual orientation.

Sales and marketing alignment statistics

90% of sales and marketing professionals say they are misaligned across strategy, process, content and culture. 60% agree that this misalignment between sales and marketing damages financial performance.

The B2B market is estimated to earn revenue of around 6 trillion dollars by 2024. Amidst the burgeoning trend of e-commerce businesses, B2B enterprises have not lagged. According to data, in 2023, B2B e-commerce sales surged to 1.77 trillion dollars, marking a notable 12% increase compared to the figures from 2021.

7. Nearly 13% of all the jobs in the U.S. (1 in 8) are full time sales positions. [TWEET THIS] Takeaway: Today, salespeople are more important than ever and the sales profession is nothing like the negative stereotype of the past.

One of the other reasons why salespeople fail is poor time management. Your salesperson should be able to balance his time between researching the quality of the leads, making calls, taking sales prospects down the sales pipeline, and even doing sales presentations with a sales pitch.

59.3% of all sales leaders are women, while 40.7% are men. The average sales leader age is 42 years old. The most common ethnicity of sales leaders is White (61.6%), followed by Hispanic or Latino (17.7%), Black or African American (8.4%) and Asian (6.9%). In 2022, women earned 86% of what men earned.

In 2021, the United States was the world's leading direct selling market, generating 42.67 billion U.S. dollars in retail sales. 70% of direct sellers worldwide in 2021 were women, and 30% were men.

The most commonly used categories include age, gender, race/ethnicity, household income, education level, marital status, and geographical location.