ESTABLISHED
1898
HQ
Waltham, Massachusetts, USA
FOUNDER
A.R. Hyde
BIO
Saucony(Sock-uh-knee) was founded in Kutztown, Pennsylvania on the banks of the Saucony Creek – from where the company took inspiration for its name. By 1910, the factory was churning out around 800 pairs of shoes a day. The brand was determined to break into the athletic community which was steadily growing in popularity, introducing their first running shoe, the 7446 Spike. But it wasn’t until the late 1970s when the company found its real fame, gaining notoriety as the running powerhouse it is today. It was no longer a hidden secret, but the only running shoe worth having. Among sneakerheads, the throwback sneaker, the Jazz is the most popular and has been one of the brand’s best selling shoes. It wouldn’t be uncommon to see fans spotted in the brand’s Shadow style, but with the Jazz prominently featured among its early collaborations with the likes of Bodega it remains the brand’s fashionable crossover.
WHAT MAKES SAUCONY THE BEST RUNNING SHOES?
Saucony’s innovative running technology has cemented its position as the go-to trainer for serious and hobbyist runners alike. Boasting a motto of “we exist for runners” it has grown from creating children’s shoes in 1898 to a running powerhouse, continually topping the running community’s annual shoe reviews with styles appealing to the most sluggish of fashionistas whose only exercise is running to cop the latest Saucony collab.
IS SAUCONY A JAPANESE BRAND?
Saucony is anAmericanbrand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide.
HOW DO SAUCONY SHOES FIT COMPARED TO NIKE?
Both brands tend to be narrower overall, fitting snugly in the heel and midfoot, with a notably smaller toe box than brands like New Balance or Brooks
IS SAUCONY A GOOD SHOE FOR WALKING LONG DISTANCES?
Saucony makes walking shoes with comfort and durability in mind, so you can walk your blocks or miles without worrying about aches or pains holding you up.
WHAT DOES THE SAUCONY SYMBOL MEAN?
The logo isinspired by the Saucony Creek in Kutztown, PA, where the brand began and the water flowed around three distinct boulders, represented by the iconic design.
DOES SAUCONY HAVE A SLOGAN?
“Run for Good”
HOW DO YOU PRONOUNCE SAUCONY?
saw·kuh·nee
1898
Saucony is established in Pennsylvania on the high banks of the Saucony Creek.
1979
With two of its signature running shoes hittingRunner’s WorldTop 10, Saucony’s reputation grew as a running powerhouse. It has continued to make strides with innovations and developments ever since.
1981
Saucony introduced the Jazz sneaker. The brand worked closely with podiatrists tocreate a running shoe that kept runners comfortableand able to handle the impact of distance running. The Jazz is still one of the brand’s most popular sneakers and is often the first to appear in collabs.
1983
Runner Rod Dixon finishes the NY Marathon in spectacular fashion – coming from behind the 26 mile mark to win the race by nine seconds. Afterwards he works with Saucony engineers to create the DXN – personally testing each iteration of the shoe.
1988
Saucony builds on the Jazz to create the Shadow, which boasts a more supportive heel cup.
1991
Saucony release its trademarkGRID technology. The concept, still inspiring newer releases, used negative space to improve shock absorption and improve gait to create support and control.
2008
The brand kicks off its first collaboration withBodegawith the Courageous TR. Thetwohave continued to collaborate since.
2012
Known for their Wolverine boots, Wolverine World Wide purchased Saucony in 2012 – adding it to its subsidiaries like Keds and Cat among others.
2018
Saucony collaborates with Boston neighbors Dunkin’ Donuts to create a limited-editiondonut-themed collabahead of the Boston Marathon. The pair upped its game with yet another design in 2019 featuring sprinkles and a pink donut medallion on the laces.
2019
Saucony adds new ISOKNIT technology to its sneakers – combining the ISOFit system with a knitted upper to enhance breathability.
2023
Saucony releases the ProGrid Triumph 4 in two new colorways – silver and cream – in collaboration with Highsnobiety.
View All
See more
Latest Stories
From ASICS to PUMA, Browse This Week’s Best Sneaker Releases
Why Are So Many Excellent Sneakers Going Laceless?
Jae Tips' New Saucony Collab Is Twice as Nice
The Best Sneakers of 2024... So Far
The Most Comfortable Sneakers & Where to Buy Them
Saucony Is On a Winning Streak
The 26 Best Sneaker Brands to Turn to When in Doubt — a Complete List
Jae Tips Is the Saucony ProGrid Omni 9's Savior
Saucony x Colour Plus Companie Will Give You Sandy Feet
Neutral Shoes Are the Key to Every Versatile Sneaker Rotation
Jae Tips Cooked up Another Colorful Saucony Shoe — Or Three (Possibly)
15 Summer Sneakers That'll Bring the Heat
Saucony Highlights
We've Taken Saucony's ProGrid Triumph 4 Back to The 2000s
The 26 Best Sneaker Brands to Turn to When in Doubt — a Complete List
This Is Saucony's Most Sustainable Shoe Ever
The Best Sneakers of 2024... So Far
The Most Comfortable Sneakers & Where to Buy Them