School of Retail & Fashion Merchandise (SRFM): FDDI (2024)

School of Retail & Fashion Merchandise (SRFM): FDDI (1) Duration

2 Years (4 Semesters)

School of Retail & Fashion Merchandise (SRFM): FDDI (2) Eligibility

A Bachelor’s Degree in any discipline. (Candidates appearing in final year may also apply).

School of Retail & Fashion Merchandise (SRFM): FDDI (3) Number of Seats

Noida Campus – 60 Patna Campus - 60 Hyderabad Campus - 60
Chandigarh Campus – 60 Chhindwara Campus – 60

Focus of our Master’s program in Retail Management is on developing a comprehensive understanding of different domains in the practice of retail management. The course aims at enhancing the critical thinking, reasoning skills, intellectual skills, particularly for retail sector.

This course aims at providing the knowledge, skills and analytical tools to enable candidates to learn skills needed to become a successful manager in retail by effective synchronization of the concepts at theoretical and practical levels. The course curriculum facilitates students in developing a holistic understanding of the retail industry, thereby giving them an advantage over the others.

The Course has been well designed keeping in view both the learning and teaching strategy. Our learning strategy combines contact learning with independent learning. Every module is designed with identification of suitable contact hours befitting the level of curriculum at which it occurs.

The first year focuses on developing analytical tools and knowledge that supports the rest of the curriculum. First year program covers basic business functions (finance, marketing, and operations); management (research, and human resource); and fashion (trends, product knowledge) in which the retailers operate.

During the second year, students go through an unparalleled range of core retail specific subjects to enhance the basic retailing concepts developed in the first year. This portion of the program enables students to integrate the functional skills learned in the first year into an understanding of the retailers as a total enterprise. MBA (RFM) will help broaden the student’s perspective and knowledge in the specific retail area. We substantially revise the existing subjects regularly to respond to changes in the retail environment keeping in mind students’ interests.

This program covers a wide range of subjects including Retail Management, Brand Management, Consumer Behaviour, Fashion Studies, Store design, Visual Merchandising, Retail Merchandising, Retail Analytics, Product Knowledge in Footwear and Apparels, Retail Operations, Marketing, Site Selection, Retail Research, Customer Relationship Management, Retail Financials, Sales Management, Supply Chain Management, Emerging technologies in retail, Retail ERP, Soft Skills and Corporate Skills, etc.

After completion of program, students will have multiple opportunities and can join the fashion or retail industry as Retail Manager, Area Manager, Operation Manager, Management Trainee, Retail Merchandiser, Visual Merchandiser, Category Manager, Buyer, Department Manager, Floor Manager with various national & international brands like Uniqlo, Reliance Brands, Shoppers Stop, Lifestyle, Pantaloons, Aditya Birla group, Bata, Chanel, Burberry, Armani, Versace, Tommy Hilfiger, Puma, Zara and Benetton etc.

MBA Specialization in any one domain:
Merchandising / Operations / Visual Merchandising / Retail Technology / Niche Retailing.

(Note: Selection of aforementioned specialization is subject to minimum number of students as decided by the Institute, based on the availability of the requisite infrastructure.)

School of Retail & Fashion Merchandise (SRFM): FDDI (2024)
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