Selena Gomez: Innovating Social Media │ Hispanic Network Magazine | A Hispanic News Source (2024)

Originally posted on Hispanic Executive

There are countless Latina influencers out there who have cultivated passionate followings on social media, but it takes a special type of influencer to build both a brand and a business.

And here at Hispanic Executive, we love nothing better than celebrating entrepreneurship.

Meet the Latina business influencers who are transforming their communities—and the world itself.

Retail

1. Ada V. Rojas, CEO and Founder, Vecina Couture

Ada V. Rojas is a mission-driven entrepreneur: all of her business efforts have reflected her desire to celebrate her Dominican American heritage and uplift other ambitious women. Her latest endeavor is Vecina Couture, a luxury loungewear line that’s been spotlighted byOprah Daily,Essence,Refinery29, and other top outlets.

2. Paola Alberdi, Founder and Creative Director, Blank Itinerary

Paola Alberdi knows fashion. She’s worked with the likes of Chanel, Dior, Gucci, Coach, and Dolce & Gabbana, not to mention lifestyle and beauty brands like Sephora and Givenchy Beauty.

Today, the Mexican American serves as founder and creative director of Blank Itinerary, a bilingual fashion and lifestyle platform that’s earned Alberdi recognition fromForbes,Vogue México, andHarper’s Bazaar.

3. Julie Sariñana, Founder, Color Dept.

Julie Sariñana created clean nail care company Color Dept. to be a one-stop shop for nail art aficionados “who love to be different.” All Color Dept. products feature bold, vibrant colors and are made with wheat, potato, manioc, and corn rather than chemicals and plastics.

In addition to her work with Color Dept., Sariñana runs a popular fashion blog calledSincerely Jules.

4. Julissa Prado, Founder and CEO, Rizos Curls

Afro-Mexican Julissa Prado spent years fighting her curly hair. She was never happy with how it looked, and she never found any hair products that helped.

In the years since then, she’s not only embraced her hair but created a clean, high-quality line of products designed for all curl types. Prado and Rizos Curls have been featured inPeople en Español,PopSugar, andForbes.

5. Cyndi Ramirez, Founder and CEO, Chillhouse

A serial entrepreneur with a background in fashion, marketing, lifestyle branding, and hospitality, Cyndi Ramirez has been featured byRefinery29,Martha Stewart Magazine, theSkimm, andHispanic Executive.

Her latest venture, Chillhouse, is a “multi-point retail concept” that has revolutionized the spa world. Chillhouse offers a wellness-focused self-care experience that includes a workspace, nail art studio, and massage boutique—a true getaway for those in need of deep relaxation.

5. Camila Coelho, CEO and Founder, Camila Coelho Collection

Beauty and fashion influencer Camila Coelho has not one but two businesses: her eponymous clean clothing line Camila Coelho Collection and a clean beauty brand called Elaluz. Her entrepreneurial spirit has earned her features in bothElleandForbes.

The Brazilian American is also passionate about destigmatizing neurological disorders—she’s been battling epilepsy since the age of nine.

6. Irma Martinez, Founder and Creative Director, Trendy Inc.

A true icon in the fashion world, Ima Martinez has worked with celebrities like Sofia Vergara, Ricky Martin, Shakira, and Enrique Iglesias, to name but a few. Her company, Trendy Inc., specializes in lifestyle services for the production and entertainment industries. Martinez also offers advisory and coaching services as well as courses on the business of personal shopping and styling.

Read more about her career inHispanic Executive,People enEspañol, theMiami New Times, andPodermagazine.

Consulting

1. Eva Hughes, Founder and CEO, Adira Consulting

Eva Hughes was a huge name in the luxury and media spaces—she served as editor-in-chief ofVogueMéxicoyLatinoaméricaand as CEO of Condé Nast México y Latinoamérica—before she struck out on her own in January 2018. Her company, Adira Consulting, offers brand strategy advice to clients that primarily come from the luxury sector. She also offers group and individual coaching services.

As noted in herHispanic Executivefeature, Adira is Hebrew for “strong, noble, powerful.”

2. Victoria Jenn Rodriguez, Founder, Dare to Leap Academy

Victoria Jenn Rodriguez is a business coach and serial entrepreneur who left her high-powered career in the corporate world to start a company of her own.

Her newest business is called the Dare to Leap Academy: it’s an online learning platform where Rodriguez teaches other women how to leave corporate America behind to follow their passions—without giving up their financial stability. Learn more about her in herHispanic Executivestory.

Fitness and Health

1. Michelle Lewin, Founder, One0One

Venezuelan American Michelle Lewin is one of the biggest names in the fitness world: she is a model, bodybuilder, and cover star for magazines likeOxygen,Playboy, andMuscle & Fitness Hers.

Lewin is also an entrepreneur. She sells health supplements, clothing, and gym accessories and equipment through her website and has her own personal training app.

Continue on to Hispanic Executive to view the full list.

Selena Gomez: Innovating Social Media │ Hispanic Network Magazine | A Hispanic News Source (2024)

FAQs

What social media platforms does Selena Gomez use? ›

Selena Gomez is a maestro on social media. She's got hundreds of millions of followers spread across Instagram, Facebook and Twitter.

How did Selena Gomez influence the Hispanic culture? ›

In addition to her success in Hollywood, Gomez has risen up to be an influence for young Latinas everywhere and anyone struggling with illnesses and mental health. Her positivity and focus on changing the dialogue and stigma surrounding diseases and therapy has made a powerful impact on those with similar experiences.

Does Selena Gomez run her own social media? ›

Since 2017 Gomez has curated her social media posts, but hires a team of people to run her accounts.

How has Selena Gomez impacted the world? ›

Her HBO Max cooking show Selena + Chef raises money for nonprofit organizations, while her Rare Beauty brand includes the Rare Impact Fund, which aims to raise $100 million for mental health services during the next 10 years — thus far, the fund has distributed $1.7 million in grants to 17 mental health organizations.

Who controls Selena Gomez social media? ›

Since 2017 Gomez has curated her social media posts, but hires a team of people to run her accounts. She previously revealed that she prioritised her mental health by giving the logins to her social media accounts to her assistant and deleting the apps from her phone.

When did Selena Gomez stop using social media? ›

Why did Selena Gomez quit social media? Selena removed all the social media apps from her phone in 2018 when she noticed the constant stream of information took its toll on her mentality. She said to WWD's Beauty Inc in 2021: “To be honest, I was just, like, 'This is too much information.

What are hispanic facts about Selena Gomez? ›

Gomez stayed with her mom, an Anglo-American of Italian descent, yet Gomez retained a connection to her Mexican heritage by sharing weekends, holidays and quinceañeras with her father, whose parents first migrated to Texas from Monterrey, Mexico, during the 1970s.

What is Selena Gomez contribution to society? ›

UNICEF Ambassador since 2009

As a UNICEF Ambassador, Selena has played an active role in advocating for the world's most vulnerable children by participating in numerous campaigns, events, and initiatives on behalf of the UNICEF USA.

Why was Selena's success so important to Mexican people? ›

1 Answer. Selena was a huge inspiration particularly to the Mexican-American community because she was a huge crossover artist in the United States and in Mexico.

Why did Selena Gomez stop social media? ›

In my early 20s, I felt like I wasn't pretty enough,” Gomez told InStyle. “Taking a break from social media was the best decision that I've ever made for my mental health. I created a system where I still don't have my passwords. And the unnecessary hate and comparisons went away once I put my phone down.”

What businesses does Selena Gomez own? ›

Yup, Selena has her own production company, July Moon Productions, which launched in 2008. She's credited as an executive producer on 11 projects, two of which are Thirteen Reasons Why and Only Murders In The Building.

How much Selena earns from Instagram? ›

Cristiano Ronaldo, who makes $2,4 million per sponsored post. Kylie Jenner, who earns nearly $1,8 million per sponsored post. Selena Gomez, who makes nearly $1,7 million per sponsored post.

Who is the No 1 positive influencer in the world? ›

As per Sciencehappiness.com, it is Selena Gomez who has been selected as the number one influencer in the world for positively affecting others' decisions.
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Box Office Star Ranking
Hrithik Roshan900 Points
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Sep 19, 2022

What are three important events of Selena Gomez? ›

Selena Gomez's Career Evolution: From Disney Darling To Global Pop Star
  • 2002: Selena Gomez gets her start in showbiz with children's show Barney & Friends.
  • 2007: Selena Gomez becomes a Disney darling with Wizards of Waverly Place.
  • 2009: Selena kicks off her music career with Selena Gomez & the Scene.
Oct 11, 2022

What is Selena Gomez's greatest achievement? ›

What was Selena Gomez best known for? Selena Gomez was known for her starring role on the 2007–12 Disney television series Wizards of Waverly Place and as the singer of such pop hit songs as “Come & Get It” and “Same Old Love.”

Does Selena Gomez use TikTok? ›

Selena Gomez (@selenagomez) Official. TikTok.

Does Selena Gomez use Instagram? ›

After taking several Instagram breaks over the years, Gomez revealed in 2019 that she no longer had the app, as negative comments on her posts had left her feeling "depressed."

Does Selena Gomez run her Instagram? ›

Selena Gomez is the fifth-most followed person on Instagram, and she hasn't even been running her personal account the last four years. The 30-year-old just made her momentous return to the platform. The “My Mind & Me” singer took to IG with a casual mirror selfie to break the news.

Does Selena use her Instagram? ›

According to People Magazine, Selena revealed in 2019 that she no longer used Instagram after taking multiple breaks from the platform over the years because comments on her photos had made her feel "depressed."

Does Selena have lip fillers? ›

According to Dr. Norman Rowe, she “received fillers in her lips since they appear fuller than before.”2 “The most noticeable difference is the shape of the lips, specifically in the Cupid's bow,” says Dr. Adam Schaffner.

Who does Selena Gomez have a crush on? ›

Selena Gomez dished on her childhood crush on The Suite Life of Zack and Cody's Cole Sprouse.

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