Sephora: consumers by age group U.S. 2016 | Statista (2024)

FAQs

Sephora: consumers by age group U.S. 2016 | Statista? ›

Nearly three quarters of all female customers who shopped at Sephora

Global visitors to sephora.com in April 2024 were most likely to be between the ages of 25 and 34. This age group accounted for over a third of website visitors. The second-most popular age group on sephora.com were 35 to 44-year-olds, who accounted for around 18 percent of traffic to the website.

Sephora's target market includes a diverse range of customers, primarily focusing on women aged 18-34 years old (Prezi).

Sephora's target market is primarily middle to upper middle-class women between the ages of 18-35 years old.

For sephora most of the audience is pre-teens and young adults but there is also some adults. The reason why the audience is usually between 18-24 year olds is because most older people are willing to spend the money for a high priced makeup like Sephora's.

While neither Sephora nor Ulta Beauty has public age restriction policies for those who can shop in their stores, malls and shopping areas where many of their stores are located can enforce their own policies.

Sephora uses a demand-oriented pricing strategy based on consumers' wants. Popular or high-quality products are set at high prices due to higher demand. Competitive prices and deals throughout the year attract customers to Sephora. The average Sephora shopper spends $33.17 per month on beauty products.

Sephora divides its main audience into four categories based on their age, making it 18-24, 25-34, 35-49, and 50 plus years correspondingly. The first two age groups form a population of Millennials.

At Sephora, our diversity and inclusion mission is simple: To never stop championing all beauty fearlessly and building inclusive environments for our employees, consumers, and communities.

What is Sephora's customer base? ›

Identifying the Sephora shopper

In the United States, the average age of Sephora customers comes to about 37 years old, which is younger than other stores that also offer a selection of beauty products, such as Walmart or Ulta Beauty.

Sephora is a magnet for women of all ages, but millennials are the most engaged in every way. She trusts the brands Sephora carries. The Sephora shopper loves the “made for her” feel of the shopping experience, but she doesn't want it to feel “salesy.”

Sephora's competitors and similar companies include Sally Beauty, Ulta Beauty, Nordstrom and Macy's. Sephora is a company that provides personal care and beauty products. Sally Beauty is a specialty retailer and distributor of professional beauty supplies.

The median age of Ulta's TTAs throughout the country – 34, almost five years younger than the median age of the general US population – reflects the chain's special draw for younger shoppers. And indeed, in recent months the company has ramped up efforts to lean into beauty trends likely to appeal to younger crowds.

63% of Sephora employees are between the ages of 20-30 years. The least common age range of Sephora employees is less than 18 years. 1% of Sephora employees are between the ages of less than 18 years.

All in all, 26 percent of beauty and health online shop users in the United States use Sephora. That means, of the 78 percent who know the brand, 33 percent use them.