Sephora leaves Croatia (2024)

Almost five years after entering the Croatian market, the cosmetic store chain Sephora will soon close all its stores in this country. Two stores in Zagreb will remain open by August 10th, until when all products will be on sale.

Although people at the headquarters of this company, which operates as part of the LVMH group (Moet Hennessy Louis Vuitton), have not specified why they are closing their stores in Croatia, an unofficial reason is unprofitability, that is, poor sales performance.

- Unfortunately, I cannot answer your questions. All we can say about our operations in the Croatian market is that we are making new plans, but it is still too early to talk about them. We are aware of all possibilities and we will inform you of them as soon as we can - Delphine Bouchez, PR manager of Sephora store chain in France, told Poslovni Dnevnik.

According to the data provided by Poslovna Hrvatska, Sephora registered a revenue of HRK 13.5 million (about EUR 1.794 milllion) in 2011, making a loss of HRK 4.1 million (about EUR 545,000).

Sephora's stores in Croatia employ about 20 people who will now lose their jobs.

Sephora leaves Croatia (2024)

FAQs

When was the Sephora website created? ›

Sephora.com launched in the US in 1999 and quickly became Sephora's largest North American store, where clients can today discover and interact with more than 340 curated brands and more than 45,000 products and engage with the Beauty Insider Community.

Who makes Sephora makeup? ›

The company was founded in Limoges in 1969 and is currently based in Neuilly-sur-Seine, France. Sephora is owned by luxury conglomerate LVMH as of 1996. The name comes from the Greek word meaning beauty, sephos, and the Greek spelling of Zipporah (Greek: Σεπφώρα, Sepphōra), wife of Moses.

What brands does Sephora not carry? ›

You may want to sit down for this — we're taking you through the best beauty brands you CAN'T find at Sephora!
  • dew of the gods. 1 / 20. dew of the gods. ...
  • Bella Aura. 2 / 20. Bella Aura. ...
  • Pacifica Beauty. 3 / 20. ...
  • Graydon Skincare. 4 / 20. ...
  • Trinny London. 5 / 20. ...
  • Saje Wellness. 6 / 20. ...
  • Shopper's Drug Mart. 7 / 20. ...
  • U Beauty. 8 / 20.
Mar 29, 2022

How does Sephora help the environment? ›

Climate Initiatives

All our stores, distribution centers, and headquarters are powered by 100% renewable energy and we're proud to be an EPA Green Power Partner for the last seven years. In addition, we have incorporated energy management systems (EMS) into all US and Canada stores.

Who is CEO of Sephora? ›

I am a retail pundit, business strategist, speaker and professor. A new chapter for Sephora begins as Artemis Patrick takes over as the new CEO of Sephora North America which has been under the leadership of Jean-André Rougeot for the past five years.

Which country made Sephora? ›

Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970.

Does Louis Vuitton own Sephora? ›

In addition to Louis Vuitton and Moët Hennessy, LVMH's portfolio includes Tiffany, Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe, Loro Piana, Kenzo, Celine, Sephora, Princess Yachts, TAG Heuer, and Bulgari.

Which is better Ulta or Sephora? ›

If you're looking for a more budget-friendly and versatile inventory, Ulta will be the better pick. However, Sephora is better if you'd like the higher-end, trendy brands. "I have always leaned towards Sephora for its wide range of high-end, dermatologically approved products.

Who is Sephora's biggest competitor? ›

Current CEO: Jean-André Rougeot.
  • The top Sephora competitors are.
  • Ulta Beauty.
  • Nordstrom.
  • Macy's.
  • The Estée Lauder Companies.
  • L'Oréal.
  • Douglas.
  • Sally Beauty.
Jan 23, 2024

Is Sephora owned by Kohl's? ›

Kohl's Makes Expansion Happen on a Smaller Scale

In its most recent statement, Kohl's has said that by the end of this year, it will have Sephora shops in over 900 of its locations. Sephora is a beauty and personal care brand owned by multinational conglomerate, Moët Hennessy Louis Vuitton (LVMHF) .

What happened to Sephora in Kohl's? ›

Sephora at Kohl's was introduced in 2021 with plans to open in 850 Kohl's stores by 2023. In the fall of 2021, Kohl's opened 200 stores, followed by an additional rollout of 400 more locations this summer. By 2023, Kohl's will have opened 850 full sized, 2,500 square foot Sephora at Kohl's locations across the country.

Why is Sephora not in Japan? ›

Why are there no Sephora shops in Tokyo? Sephora used to be in Japan, but they were unprofitable and pulled out in 2001. Cosmetics are a very competitive item in Japan and having reps pushing your brand in the department stores is quite expensive, so it has to be popular.

What is the disadvantage of Sephora? ›

High Attrition Rate. Sephora has a high attrition rate than its competitors in the industry. This means the company spends a lot of money on product development and staff training, which can negatively impact its profits. Also referred to as churn rate, it can be about employees or customers.

Does Sephora support Israel? ›

Sephora is a renowned beauty retailer that prides itself on its commitment to diversity and inclusion. However, by continuing to stock Israel funded products in there stores globally despite these concerns - Sephora is indirectly supporting genocide.

What is Sephora famous for? ›

About the Company. Sephora founder Dominique Mandonnaud began her now world-renowned beauty business with an idea on how to make the beauty-buying experience far better. She began a fragrance shop called Shop 8 in 1969 that offered an open layout in which customers could try products before purchasing.

What website did Sephora take over? ›

Feelunique is now Sephora | SEPHORA UK.

When did Sephora squad start? ›

Launched in 2019, Sephora Squad set out to recruit unique and inspiring storytellers with a diverse range of followers, points of view, and interests. Sephora initially came to Fohr looking for a way to lean in and support creators in a profound and impactful way.

When did Sephora go global? ›

Sephora is a leading global Omni channel retailer which debuted in Paris in the 1970s and joined the LVMH group in 1997. We have since expanded to more than 2000 stores in 31 countries around the world, an intuitive mobile app and online shopping.

When did Sephora launch Beauty Insider? ›

Beauty Insider – cosmetic brand Sephora's loyalty program – is among the most talked-about loyalty programs in ecommerce. Offering members access to exclusive promotions, gifts, discounts, and other perks, it's been giving back to its community in a big way since 2007.

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