shein.com, operated by Shein US Services, LLC, is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in the United States. Other countries only account for a small share of eCommerce net sales, e.g., France. With regards to the product range, shein.com is an all-round online store, with products on offer that cover different categories, such as Fashion, Furniture & Homeware as well as Hobby & Leisure. The online store was launched in 2008.
Global net sales (2022)
US$26,154.2m
Global rank (2022)
#5
Main country
United States
Main category
Fashion
Launch year
2008
eCommerce revenue analytics
eCommerce net sales development of shein.com
Comprehensive time series analysis with YoY growth
eCommerce net sales
in million US$
YoY growth
in percent
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
Global rank
by net sales
#5
Analyze competitors
Please note
These numbers show the first party eCommerce net sales after deduction of returns generated by 
shein.com only.
Distribution of eCommerce net sales from shein.com
Detailed breakdown of first-party net sales by country and category
eCommerce net sales by country
in 2022
United States
eCommerce net sales by category
in 2022
Fashion
Additional information:
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Competitor analysis
Comparable online stores of shein.com in Fashion in the United States
Similar online stores operating in the same country and market
Top online stores: Fashion in the United States
in 2022
| # | Online Store | Net Sales | Market Share |
|---|---|---|---|
| 1. | walmart.com | > US$5,000m | 0.0% - 5.0% |
| 2. | amazon.com | > US$5,000m | 0.0% - 5.0% |
| 3. | macys.com | > US$5,000m | 0.0% - 5.0% |
| 4. | shein.com | > US$5,000m | 0.0% - 5.0% |
| 5. | kohls.com | > US$2,500m | 0.0% - 5.0% |
shein.com
In the Fashion market in the United States, shein.com is ranked #4 with > US$5,000m in 2022. Therefore, shein.com accounts for 0.0% - 5.0% of eCommerce net sales in this category. The top stores are walmart.com, amazon.com and macys.com.
Rankings
Additional information:
Show sources
Market development: Fashion in the United States
Market Revenue
in million US$
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Consumer behavior insights Beta
Average order value
Analyze shopper behavior. We provide average order value (AOV) estimates for each shop as well as the respective shopping category and country.
Marketing performance indicators
SEA budget
Compare the budgets of online stores for search engine advertising (SEA), and find out who spends the most on ads on Google and other search engines.
Online store performance indicators
Payment analytics
Find information on payment methods provided by the store: supported cards, bank transfer, e-wallets, invoice, direct debit, and many more.
Company & contact information
Leads for your research
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| Company | Shein US Services, LLC |
|---|
Any more questions?
Get in touch with us quickly and easily. We are happy to help!
Kilian Schuldt
Sales Manager
| [emailprotected] | |
| Phone | +49 (40) 284 841 405 |
Pei-Tse Tseng
Sales Manager
| [emailprotected] | |
| Phone | +49 (40) 284 841 289 |
Sina Pohlmann
Head of Sales
| [emailprotected] | |
| Phone | +49 (40) 688 931 251 |
Tim Risse
Head of Sales
| [emailprotected] | |
| Phone | +49 (40) 284 841 164 |
While I don't have access to specific proprietary information about Shein.com, I can draw upon my expertise in eCommerce and online retail trends to discuss the concepts presented in the provided article.
1. eCommerce Net Sales Development:
- YoY Growth: This analysis of Year-over-Year growth in eCommerce net sales demonstrates the trajectory of Shein.com's financial performance over time. It's a key metric to understand the pace and consistency of their revenue growth.
2. Global Rank and Main Country:
- Shein.com is ranked #5 globally in terms of net sales, emphasizing its significant presence in the eCommerce market. The main country for its sales is the United States, indicating a strong foothold in this market.
3. Main Category and Product Range:
- Fashion is the main category for Shein.com, highlighting its specialization. However, the platform also covers a diverse range of products, including Furniture & Homeware and Hobby & Leisure items, making it an all-encompassing online store.
4. Launch Year and Growth:
- Established in 2008, Shein.com has shown substantial growth, reaching a remarkable global net sales figure of US$26,154.2 million in 2022.
5. Competitor Analysis:
- Competitors in the Fashion market within the United States, such as Walmart.com, Amazon.com, and Macy's, indicate the competitive landscape in which Shein.com operates.
6. Market Share and Positioning:
- Shein.com holds a significant position (#4) in the Fashion market in the United States, with net sales exceeding US$5,000 million in 2022, showcasing its substantial market presence.
7. Additional Information and Company Details:
- Contact information provided for key personnel within Shein US Services, LLC gives insight into the individuals responsible for sales and management within the organization.
The article presents an overview of Shein.com's performance, highlighting its growth trajectory, competitive position, market dominance in the Fashion category, and its primary market, the United States. The analysis encompasses key aspects of eCommerce, market positioning, and competitor landscape within the industry.
