Shein partners with Reliance to re-enter Indian market (2024)

FAQs

Is Reliance bringing Shein back in India? ›

Last month it was reported that Shein is making its second entry in the country in partnership with Reliance Retail three years after its ban in India. The company secured an approval from the Indian government for its partnership with Reliance Industries.

Almost three years after getting banned in India, Chinese online fast fashion brand Shein is re-entering India in partnership with the country's leading retailer Reliance Retail, said industry sources.

Shein has returned to India after being banned three years ago, but it must follow some strict rules as part of a licensing deal with Reliance Industries, Bloomberg reported. The fast fashion retailer, now headquartered in Singapore, will cede its Indian business to Reliance's retail arm.

The agreement reportedly stipulates that Shein garments sold in India will be manufactured in India and retailed by Reliance, with Shein receiving a percentage of profits.

Shein was among a slew of Chinese apps that India banned in 2020 following deadly clashes between the two countries' soldiers along their disputed Himalayan border.

After following these quick steps below, you'll be able to ship from Shein US to Australia, Canada, the UK, India, Germany, Brazil, Singapore, Japan, Israel, South Korea, or any other country*!

Shein, the Chinese online fast fashion behemoth, is re-entering the India market after a nearly three-year ban, with the assistance of a strategic alliance with Reliance Retail.

A recent alliance between Shein, an emerging e-fashion giant, and Forever 21, a well-established brand, exemplifies this trend. This strategic partnership represents a significant shift in the global fashion industry.

Manufacturing. Originally, Shein did not design its clothes. The company mainly sourced its clothing from China's wholesale clothing market in Guangzhou. However, Shein became a fully integrated retailer in 2014 when it secured its supply chain system.

Outsourcing labor

That's why the clothes cost so little.” Most fast-fashion companies don't own the factories that manufacture their clothes, Thomas noted. Shein works with a network of some 6,000 clothing factories in China, TIME reported.

Can I order from SHEIN after banned? ›

Complete Ban:

In a less common scenario, a country might completely ban SHEIN, including its website and any operations within the country. In this case, placing new orders would likely not be possible.

Shein, originally named ZZKKO, was founded in China in 2008 by Chris Xu. The domain SheInside.com was registered in March 2011, presenting itself as a global leader in wedding dresses but also offering a range of women's clothing.

Who owns Shein? Shein is owned by parent company Nanjing Lingtian Information Technology, although the company's ownership is frequently branded a mystery. It remains a private company, with four major shareholders so far: JAFCO Asia, IDG Capital, Sequoia Capital China, and Tiger Global Management.

Yes, SHEIN does ship to India! Get ready to revamp your wardrobe with their trendy and affordable styles. Happy shopping!

The Indian retail group has acquired Arvind Beauty Brands Retail, which includes Sephora rights, and is now eyeing expansion in the growing market.

The Short Answer. Shein faced a setback in India when the government banned the app along with several other Chinese apps over privacy and security concerns.