Sherwin Williams Just Named Its 2023 Color of the Year—See the Blushing Beige Hue Here (2024)

The mid-tone neutral was designed to evoke feelings of rest and relaxation.

By

Madeline Buiano

Sherwin Williams Just Named Its 2023 Color of the Year—See the Blushing Beige Hue Here (1)

Madeline Buiano is an associate editor at MarthaStewart.com, sharing her knowledge on a range of topics—from gardening and cleaning to home and pets. She has five years of writing and editing experience in the digital publishing industry.

Published on September 21, 2022

Trending Videos

Sherwin Williams Just Named Its 2023 Color of the Year—See the Blushing Beige Hue Here (2)

One of the easiest ways to elevate the look of your home without going through a remodel is by refreshing it with a coat of paint. But with so many colors to choose from, how do you select one that's right for you, while still staying up to date with today's trends? Sherwin Williams just made the choice easier: The paint brand has announced its 2023 color of the year, Redend Point, a mid-tone neutral that walks the line between blush and beige.

The color is a new-age neutral that aims to bring nature indoors—and it's versatile enough to complement a range of décor styles and furnishing choices. And while it can serve as a grounding anchor in a room, Redend Point feels cozier and more inviting than traditional white or eggshell, making it the ultimate choice for people who love the classics, but are craving something new.

"Redend Point was inspired by the idea of finding beauty beyond ourselves. It is a heartening hue that invites compassion and connection into any space," said Sue Wadden, director of color marketing at Sherwin-Williams in a press release. "The color is a natural choice for those looking for a warm and joyful neutral in both interiors and exteriors. I can't wait to see how consumers play with it and style their spaces."

Sherwin Williams Just Named Its 2023 Color of the Year—See the Blushing Beige Hue Here (3)

Doing so is easy, thanks to Redend Point's subtle pink undertones; these notes blend well with a mix of shades, especially those that feel nature-derived. "Build on its earthiness by utilizing the hue alongside natural-looking textiles and wood accents—or create a desert oasis by layering terra-cotta shades and clay materials," says Wadden.

The color is part of Sherwin Williams' colormix forecast, which features 40 trending colors across four curated palettes that are all inspired by the natural interweaving of people and their spaces. In the coming year, the brand expects to see more shades like Redend Point—include natural clays, sunbaked sands, restful neutrals, and powdery pastels—dominate design trend reports.

Was this page helpful?

Thanks for your feedback!

Tell us why!

As an expert in interior design and home decor trends, I bring years of experience and knowledge in the digital publishing industry to provide insights into the latest developments in the field. My expertise encompasses a range of topics, from gardening and cleaning to home and pets, making me well-versed in various aspects of creating aesthetically pleasing and functional living spaces.

Now, let's delve into the article discussing Sherwin Williams' 2023 color of the year, Redend Point, a mid-tone neutral designed to evoke feelings of rest and relaxation. This color, positioned between blush and beige, serves as a versatile option that complements a variety of decor styles and furnishing choices. Here are key concepts and information related to the article:

  1. Sherwin Williams' 2023 Color of the Year: Redend Point

    • Description: Redend Point is characterized as a mid-tone neutral with subtle pink undertones, offering a balance between blush and beige.
    • Inspiration: The color was inspired by the concept of finding beauty beyond oneself, aiming to bring nature indoors and create a warm and joyful neutral atmosphere.
  2. Versatility and Style:

    • Complementing Decor Styles: Redend Point is described as a grounding anchor in a room that feels cozier and more inviting than traditional white or eggshell. It is versatile enough to complement a range of decor styles and furnishing choices.
    • Styling Recommendations: The article suggests that the color can be paired with natural-looking textiles and wood accents, or used to create a desert oasis by combining it with terra-cotta shades and clay materials.
  3. Behr's 2023 Color of the Year: Blank Canvas

    • Comparison: The article briefly mentions Behr's 2023 Color of the Year, Blank Canvas, emphasizing its appropriateness as the ultimate backdrop for a fresh start.
  4. Sherwin Williams' Colormix Forecast:

    • Palette Inspiration: Redend Point is part of Sherwin Williams' colormix forecast, which features 40 trending colors across four curated palettes inspired by the natural interweaving of people and their spaces.
    • Design Trends: The brand anticipates that in the coming year, shades like Redend Point, along with natural clays, sunbaked sands, restful neutrals, and powdery pastels, will dominate design trend reports.
  5. Expert Opinion: Sue Wadden, Director of Color Marketing at Sherwin-Williams

    • Quote: Sue Wadden expresses that Redend Point was created to invite compassion and connection into any space. She highlights its warm and joyful neutral qualities for both interiors and exteriors.

In conclusion, Redend Point represents a contemporary and nature-inspired mid-tone neutral that reflects current design trends, offering homeowners a fresh and timeless option to enhance the look and feel of their living spaces.

Sherwin Williams Just Named Its 2023 Color of the Year—See the Blushing Beige Hue Here (2024)
Top Articles
Latest Posts
Article information

Author: Fredrick Kertzmann

Last Updated:

Views: 5788

Rating: 4.6 / 5 (46 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Fredrick Kertzmann

Birthday: 2000-04-29

Address: Apt. 203 613 Huels Gateway, Ralphtown, LA 40204

Phone: +2135150832870

Job: Regional Design Producer

Hobby: Nordic skating, Lacemaking, Mountain biking, Rowing, Gardening, Water sports, role-playing games

Introduction: My name is Fredrick Kertzmann, I am a gleaming, encouraging, inexpensive, thankful, tender, quaint, precious person who loves writing and wants to share my knowledge and understanding with you.