Should You Post Instagram Reels To Your Feed? (2024)

FAQs

Should I post Reels to my feed as well? ›

Always share reels to feed and story

To be able to reach a wider audience you must ensure you share all your reels to your feed as well as your stories for anyone scrolling to be able to tap, view and engage seamlessly.

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible.

You need to share the reels on your Instagram feed so that your followers can see them. Anyone will not be able to use the original audio from your reels and they will also not be able to share them with people who don't follow you.

Best Time to Post on Instagram in 2023 to boost Engagement

Generally, the best time to post reels on Instagram is between 9 AM and 12 PM from Monday to Thursday. The day-vise breakup of the best time to post reels is as follows: Monday: 3 am, 7 pm. Tuesday: 12 am, 1 am, 6 am.

Creating engaging and short Instagram reels is a surefire way to boost your video's views and watch time. You can learn more about how to increase watch hours on social media videos in this guide.

Removing the preview from your profile grid won't affect the availability of the reel on feed or your profile's reels section. If you want to re-add the preview, you'll need to re-upload your reel.

People scroll on Instagram at lightning speed; sometimes, there's just an eye blink to make someone stay and watch your Reels. Therefore, if you have no hook within the first seconds of your Reels and your audience doesn't engage with it enough, Instagram will de-prioritize your Reels and show it to a smaller audience.

A good rule of thumb is to treat reels like they are a part of your feed. You don't want to overload your followers' feeds with multiple reels a day, hoping that something lands with them. Create and post thoughtful and entertaining reels, but no more than once a day if you can help it.

The highest Instagram Reels engagement rates are obtained by Instagram accounts with fewer than 5,000 followers, reaching up to 3.79% on average. With an average engagement rate of 3.72% accounts with followers between 5,000 to 10,000 have the second-highest engagement rate.

When you post a reel on Instagram, it is posted by default under the Reel tab. However, Instagram also provides the "Also share to Feed" option allowing you to show your reel on your Instagram profile grid, which can help your followers discover your reels easily.

Do your followers see your Reel if you dont post it to your feed? ›

While your followers can still see your Reel when not shared to the Feed, sharing it to the Feed: increases the likelihood your followers will see it. ensures it's pushed to more of your followers. gives your Reel an initial spike in engagement.

If you're looking to grow your Instagram followers and engagement, posting Reels at any time of day is a no-brainer. Our data shows that Reels can get up to 300% more engagement than regular Instagram videos.

Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period.

Is it better to get likes or views? It is better to get likes compared to getting views on Instagram. Liking a post is far more meaningful than just viewing it, as this means that Instagram users not only view your content but appreciate it enough to show their support.

You can get multiple views from the same user as long as each time your video loops, they watch at least three seconds of it. In fact, watching your own Instagram video for longer than three seconds counts as a view, too. In order to get video views, the video has to be watched on the Instagram app.

2) Give It Time

A lot of Reels may not perform well for the first couple of days or even a week after posting. Don't be discouraged—and definitely don't delete your Reels!

They're shared waaaay more widely than any other type of Instagram post - the reach will be several times that of a regular video or image. (Confusingly, Reels also appear on your Grid unless you disable this, but let's not dwell on that now!)

If your reel doesn't fall into the educational, inspirational, or relatable category, it most likely isn't going to go viral. Every single reel that you put up should either teach your audience something within your niche, serve as an inspiration for your audience, or be relatable.

Learn from Khaby (289 million views)

Taking cues from this, his 2021 reel 'Learn from Khaby' holds the record for being the most-viewed Instagram reel to date. It features Lame checking an iron multiple times to ensure he has plugged it off and it is cold. The reel has over 12 million likes.

How do you get successful Reels on Instagram? ›

Instagram Reels is getting more views because of the emphasis on video content. In every platform video content dominates and drives people attention and engagement. That's the ultimate purpose for Instagram to create a separate tab for Reels on Instagram inorder to make people stay on their platform.

A low reach could mean that you need to assess your hashtag performance, time of post, and the type of content you shared. These are 3 things that could unveil why your post has received less engagement and why it is being suppressed by Instagram. The higher your reach is, the more impressions you will get.

Not only is this kind of behavior considered spammy, but posting multiple times in a row can cause you to get penalized by the Instagram algorithm, meaning your posts will be shown to fewer people!

The Role of Creators in Better Reach for Instagram Reels and Posts. To answer whether reach is the same between Reels vs Posts, the consensus is no. According to Instagram themselves, they aren't ranked the same. Regardless, both formats can earn you more reach.

Reels are an effective way to reach an audience outside of your current followers. 50% of Instagram users find reels through the explore page. You can have videos featured on the explore page to reach a whole new audience. According to recent statistics, reels get 22% more engagement than traditional videos.

However, a good rule of thumb when it comes to the ideal Instagram Reel length is roughly 7 to 15 seconds. As we mentioned previously, Instagram Reels were created in response to the boom in short-form video content, which predominantly stemmed from TikTok.

There is no specific number of views that is considered viral on Instagram Reels, as it can vary depending on many factors such as the size of your following, the engagement of your audience, and the type of content you post.

Sharing to Instagram Stories boosts views

Adding your Reel to a Story increases the odds that it will be seen. Reels can be shared directly to Stories, but Cohen recommends taking a different approach: “I reshare the in-feed Reel to stories so the Reel in our feed gets more views.”

Why do I lose followers when I post a Reel? ›

Some users value consistency in their social media platform feeds. If your client publishes posts outside their audience's fields of interest, they might lose followers in the process. This includes users who may have followed after seeing a Story, Reel, or post that your client shared.

Make sure your INSTA PROFILE matches your REEL CONTENT

If you post Reels that get a high engagement (lots of views, likes and comments), but you don't see your followers increase, then chances are that your Reel doesn't match with the rest of your Instagram content.

For private accounts: Only your approved followers can see and share your reels. When someone shares your reel, only your followers will be able to see it. No one will be able to record a reel using your original audio or text or remix your reel.

According to a 2022 study by Influencer Marketing Hub, the best times to post Reels on Instagram are between 9 AM to 12 PM, from Monday to Thursday. Here's the overall breakdown of their suggested best times to post reels on Instagram: Wednesday at 11 am and Friday from 10 am to 11 am. Monday to Friday, 9 am to 4 pm.

Instagram posts with 100,000+ likes are considered to be viral. But your definition of 'viral' could be different based on your industry, goals and number of followers. How do I make my IG Reel go viral? Create viral Instagram Reels by using trending music, text captions, hashtags and custom Reel covers.

While Wikipedia states that getting more than 5 million views over a 3 to 7 day period indicates a viral video, in reality, going viral on Reels just means your content is reaching more people than it usually would. The number of views considered going viral entirely depends on your existing metrics.

The Reel's caption must have a good hashtag to make it go trending. This is because if you don't use the correct hashtag, then no matter how good your reel is, it won't become that popular.

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible.

What happens if you share Reels to feed? ›

After you share your reel, it will live on a separate Reels tab on your profile, where people can find the reels you've shared. If you also share to your Feed, your reel will appear on your main profile grid, though you have the option to remove it.

Reels are an effective way to reach an audience outside of your current followers. 50% of Instagram users find reels through the explore page. You can have videos featured on the explore page to reach a whole new audience. According to recent statistics, reels get 22% more engagement than traditional videos.

If you're looking to grow your Instagram followers and engagement, posting Reels at any time of day is a no-brainer. Our data shows that Reels can get up to 300% more engagement than regular Instagram videos.

While your followers can still see your Reel when not shared to the Feed, sharing it to the Feed: increases the likelihood your followers will see it. ensures it's pushed to more of your followers. gives your Reel an initial spike in engagement.

Sharing to Instagram Stories boosts views

Adding your Reel to a Story increases the odds that it will be seen. Reels can be shared directly to Stories, but Cohen recommends taking a different approach: “I reshare the in-feed Reel to stories so the Reel in our feed gets more views.”

Yes. However, before you repost someone else's content on your Instagram handle, make sure you have permission from the original poster to repost their work.

Do Instagram reels get more likes? Yes, IG Reels can help you get more likes. Since the short-video format debuted on Instagram last year, brands and influencers discovered that these posts reel in the audience in more ways than just views. There are many reasons why you should take advantage of Instagram's Reels.

You don't post enough Reels

Don't expect to post one Reels and reach hundreds of thousands of people. Quite the opposite, the more you post, the higher your reach and engagement grow over time. For starters, you can try posting one Reels every week, gradually increasing the number.