2. Long answer: Are you trying to sell yourself? Or are you trying to sell your products / creativity?
You should decide what your goal is:
- Do you want your face to be known and recognised?
- Do you want to be the face of your account?
- What is your branding strategy?
- Do you want to only show products / creativity?
There is no right or wrong answers to these questions. Do what is right for you and your business / Instagram account.
If you have a business, some people will tell you: “Show your face! Avoid selling too much and pushing your products all the time”.
My answer: “Show your products all the time if it fits with your strategy – BUT – have fun because Instagram is a visual platform”.
Let me explain…
If I’m following someone who makes beautiful, thick knitted blankets, I want to see her beautiful, thick knitted blankets in my feed. I don’t want to see her kids or her holidays in the Maldives… unless:
- She is the brand of her products. In that case people are interested in the product because of the person. Or,
- She takes a crazy beautiful photos of her on a lounge chair in the Maldives with a knitted blanket. That would get my attention. Imagine turquoise water and beautiful thick pink blanket. What the?! That’s right! Nobody thinks of the the beach and a blanket at the same time: The contrast is imprinted in my mind – I’ll remember her account even more.
What I’m trying to say is that I followed her for a very specific reason: I love her products! So I want to see her products.
Again, there’s no right or wrong. You can still rock your Instagram page if you don’t show your face.
 (2024))
