Skip the Fast Fashion and Feel Good About Shopping These Sustainable Clothing Brands (2024)

Skip the Fast Fashion and Feel Good About Shopping These Sustainable Clothing Brands (1)

The latest fashion trend isn’t a seasonal color or a must-have style: It’s the concept of sustainable fashion and ethical clothing. Between the processes to make clothing and the waste when it gets tossed, the textiles industry is wreaking havoc on the environment, so brands and consumers alike have taken a much-needed interest in improving these issues.

And while there’s no such thing as “eco-friendly clothing” — i.e. all garments have at least some negative impact on the environment — there are brands working diligently to help make a difference. Different brands focus on combating various issues in the fashion industry — some just one, while others are tackling multiple. The Good Housekeeping Institute’s Textiles Lab worked with an environmental consultant and used our fabric expertise to break it down for you, finding top brands that are addressing environmental and social concerns.

What is ethical or sustainable fashion?

While "fast fashion" describes clothing that is cheaply made and intended for short-term use, "sustainable" (or "ethical") fashion is the opposite and is sometimes even referred to as "slow fashion." It takes into account the full lifecycle of the product — from the design, sourcing and production processes — and looks at everyone and everything being affected by it, from the environment, to the workers and communities where it’s produced to the consumers who purchase it.

You can read more about the biggest issues facing the fashion industry as well as tips for shopping sustainably at the end of this article, but first here are our top fashion brands that we recommend based on style and sustainable features.

Best Sustainable Denim: Levi's

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SHOP LEVI'S

From growing the cotton to dyeing and finishing, it takes over 2,000 gallons of water just to make one pair of jeans. Levi’s focuses on the finishing processes to remove water wherever possible with its WellThread collection. This assortment features pieces that took less water to produce and use more recycled materials. And while Levi’s has taken steps towards more sustainable production, the most sustainable Levi’s jeans are preowned. The brand now has an easy-to-shop interface for secondhand Levi’s denim. With more affordable prices, it’s also the perfect spot to score long-lasting jeans at a discount.

• Size range: 23-34 (standard size) and 14-26 (plus size)
• Price range: ~$70-$150
• Brand initiatives: Water reduction during production, secondhand shopping interface, recycled materials

Best Sustainable Basics: PACT

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SHOP PACT

All of the cotton garments from this brand are certified organic by GOTS, meaning the entire manufacturing process follows organic guidelines. They’re also Fair Trade Certified, which looks at ethical factors like wages and working conditions. The clothes themselves are mostly soft and comfy staples that you can wear every day, but they also offer pajamas and underwear so you can opt for organic 24/7. PACT also makes clothing for the whole family, including men, kids and baby.

• Size range: XS-XXL
• Price range: ~$20-$80
• Brand initiatives:
GOTS organic cotton, Fair Trade Certified

Best Trendy Sustainable Clothing: Boyish

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SHOP BOYISH

Not only are these styles majorly on trend, but GH textiles pros were impressed with Boyish’s commitment to environmentally conscious production and materials. Using organic cotton, recycled cotton, Lyocell and deadstock fabrics, the brand has a wide range of styles including wide leg jeans, cropped pants, dresses and denim jackets. Boyish has been a carbon neutral brand since day one, continuing to offer sustainability updates to their consumers.

• Size range: 22-32
• Price range: ~$150-$250
• Brand initiatives:
Organic cotton, recycled materials, deadstock fabric, carbon neutral

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Best Transparent Sustainable Clothing: Everlane

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Everlane focuses on ethics and transparency, showing its markup process for each garment and showcasing factories to give an idea of where it sources from. It claims every factory gets audited and scored during the selection process. There isn’t a clear impact from an environmental perspective, but the styles are good-looking without being super trendy so you can wear them year after year (i.e. you don’t have to buy more and create waste). Everlane sells everything from clothing and outerwear to footwear and accessories, plus styles for men.

• Size range: XXS-XXXL
• Price range: ~$20-$150
• Brand initiatives: Supply chain transparency

Best Sustainable Formalwear: Reformation

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This brand calculates the environmental footprint based on the carbon dioxide emissions, water usage and waste produced in what it calls the “Refscale” to help understand the impact of each garment. For each item listed on the website, you can see the savings for these areas (though unfortunately, it doesn't tell you the total amounts used). Unlike most sustainable fashion brands, Reformation offers trendy pieces and formalwear with extended sizes 0 through 24.

• Size range: XS-XL and 0-12 (standard sizes), XL-3XL and 14-24 (extended sizes)
• Price range: ~$90-$280
• Brand initiatives: Full view of supply chain impact and climate neutral

Best Secondhand Clothing: thredUP

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SHOP THREDUP

It’s not a clothing brand itself, but thredUP buys and sells women’s and kids' used clothing that’s in like-new condition with lots of life left in it. The budget-friendly retailer closely inspects second-hand garments before selling them, so you know you’re getting garments that are in great shape. Buying used clothing is more sustainable than anything new and on top of that, you’re getting top fashion brands for a fraction of the cost. You can also send your unwanted clothing and the brand will either buy it or consign it for you. Anything that it doesn't accept gets repurposed or recycled.

• Size range: Size availability based on what users are currently selling with a plus-size section on the site.
• Price range: ~$5-$300
• Brand initiatives:
All secondhand items, recycles unusable pieces

RELATED: How to Sell Clothes Online So You Can Actually Make Money

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Best Sustainable Everyday Clothing: Aday

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SHOP ADAY

When shopping, it can feel impossible to find any info on a brand’s sustainable practices, but Aday makes it easy. Aday clearly lists its suppliers, ethical production and sustainable manufacturing goals. Nearly half of the fabrics used are made with recycled materials and 30% use regenerated cellulose fibers. The design ethos of the brand is to create pieces that can “be worn different ways, for different activities, on repeat.”

• Size range: XS-XL
• Price range: ~$80-$200
• Brand initiatives:
Supply chain transparency, recycled materials and regenerated cellulose fibers.

Best Sustainable Designer Clothing: Polo Ralph Lauren

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This is another example of a large brand making a simple change, yet it has the ability to make a significant impact on the environment because of its volume. The Earth Polo (also available in men's and kids' variations) is made of recycled water bottles and uses dyes that don't require water in the application process.

Even though it's just a shirt, Polo Ralph Lauren estimates that it will save the equivalent of 170 million plastic bottles from landfills by 2025. The company also publishes a sustainability report to showcase its efforts and goals for years to come.

• Size range: XS-XL
• Price range: ~$100
• Brand initiatives:
Use of recycled materials in best selling designs

Best Sustainable Casual Clothing: Alternative Apparel

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SHOP ALTERNATIVE APPAREL

For casual closet staples like T-shirts, hoodies, leggings and more, Alternative Apparel focuses on using organic cotton and recycled materials. The pieces have a worn-in, vintage look that’s timeless so they won’t go out of style. The brand also uses lower-impact dyes and follows strict ethical standards for the factories it sources from. And it’s not just for women: there are also styles for men and kids.

• Size range: XS-XXL
• Price range: ~$10-$70
• Brand initiatives:
Organic cotton and recycled materials

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Best Value Sustainable Clothing: H&M Conscious Choice

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SHOP H&M CONSCIOUS CHOICE

Each item in the Conscious Choice collection has an aspect that lessens its environmental impact, like organic cotton or recycled polyester. The best part is that the styles start at just $10 so you don’t have to spend a fortune on sustainable fashion. You can also recycle your unwanted clothing at H&M stores for a discount to buy something new. Even if it’s torn up and can’t be reworn, the brand makes sure the clothes are used for something else and won’t end up in a landfill. The H&M Group parent company says overall it uses 64% recycled or sustainably sourced fibers, with a goal to reach 100% by 2030. Just note that the percentage of recycled content may be low for certain products.

• Size range: 0-20
• Price range: ~$15-$60
• Brand initiatives:
Organic cotton and recycled materials

RELATED: 16 Best Clothing Apps So You Can Shop on the Go

Best Luxury Sustainable Clothing: Eileen Fisher

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SHOP EILEEN FISHER

This luxury brand is a leader in sustainable fashion and takes a full lifecycle approach: It looks at everything from the fibers, to the dyes and finishes, to ethics during the production process, to repairs and waste at the end of the cycle – and the list goes on. The garments can get pricey, but under the Renew website, the brand buys back and resells its own label’s gently worn clothing so you can get it for a lower price in excellent condition. If the clothing isn’t good enough to be resold, it'll turn the fabric into art using special felting techniques.

• Size range: XXS-3XL and 0-28
• Price range: ~$150-$300
• Brand initiatives:
Full lifecycle approach, secondhand shopping interface, organic materials

Best Sustainable Workwear: Amour Vert

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SHOP AMOUR VERT

To avoid waste, this brand says it makes smaller quantities in the US (though it still does have a sale section on the website). It sources fibers from all over the world and focuses on choosing more sustainable options when possible, like organic cotton and Tencel. The designs range from basics to more stylish pieces and there are a few baby styles available as well. On top of that, the company plants a tree for every tee that’s purchased, with over 350,000 trees planted so far. You can even opt to have an extra tree planted for $1. The brand launched ReAmour for customers to sell pieces from the brand they no longer wear, keeping clothes out of landfills.

• Size range: XXS-XL
• Price range: ~$100
• Brand initiatives:
Organic cotton, regenerated cellulose fibers, secondhand shopping interface

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Best Sustainable Subscription Service: Rent the Runway

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Rent the Runway lets you borrow clothing so you can save money (not to mention, you get to wear garments that may otherwise be unaffordable!). But there's also a big sustainability component to this closet sharing platform: renting clothing allows each garment to get the most possible use during its lifecycle and it helps you buy less as a consumer. There are several options for renting, including one-time rentals for special occasions or monthly memberships where you can constantly swap out items in your wardrobe. The brand has everything from evening gowns to work clothes to athleisure wear and the memberships let you rent from any of the categories.

• Size range: 0-22
• Price range: Starts at $30 for rentals and $90 for memberships
• Brand initiatives:
Rented secondhand pieces

Best Sustainable Bags: Cuyana

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SHOP CUYANA

The concept behind the brand is “fewer, better things” – meaning if you buy good stuff that’ll last, you won’t need to buy as much. It’s mostly known for accessories like its versatile tote bags, but it also sells timeless clothing. And while it’s not cheap, there’s great value for the amount of use you’ll get from its garments. While leather is not regarded as a sustainable material because of its extensive environmental impact to produce, it does last longer, keeping it out of landfills. The brand also manufactures in a mindful way, choosing factories that are near the raw materials so there’s less shipping involved and sourcing its items where there’s the most expertise, like cotton shirts from Turkey and alpaca sweaters from Peru.

• Size range: XS-XL
• Price range: ~$100-$350
• Brand initiatives:
Mindful manufacturing with factories close to raw material production, long-lasting products

Best Ethical Clothing Brand: ABLE

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SHOP ABLE

Ethical fashion is the driving force behind ABLE, which focuses on fighting poverty by offering fair wages and creating jobs for women. In fact, it even publishes its wages on the website. It also has an internal system to evaluate its manufacturing partners in areas like safety, quality and wages so they can see the impact of its supply chain. The brand makes clothing, shoes, jewelry and bags, all of which are trendy yet still look timeless. They use durable and naturally-occurring materials like leather for the bags and shoes and cotton for the clothes.

• Size range: XS-3XL
• Price range: ~$30-$250
• Brand initiatives:
Ethical manufacturing with transparent wage info

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Best Sustainable Dresses: People Tree

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SHOP PEOPLE TREE

With a main focus on ethics and fair trade, this UK brand promotes good wages and working conditions for the people making the clothes. In fact, it’s Fair Trade Certified so you know the supply chain has been inspected against strict standards. It also opts for materials like organic cotton, Tencel lyocell and low-impact dyes during production. You can buy everything you need for your wardrobe from this brand, from tops and dresses to undergarments, sleepwear and activewear.

• Size range: 8-16 (UK sizing)
• Price range: ~$20-$200
• Brand initiatives:
Fair trade certified, organic cotton, low impact dyes, regenerated cellulose fibers

Best Wrinkle-Free Sustainable Clothing: Epoque Evolution

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SHOP EPOQUE EVOLUTION

This brand puts a lot of thought into how and where it makes its clothes. For starters, it tries to use more sustainable materials wherever possible or buy from mills with ethical practices like waste management. It even uses waste from other companies’ production processes to make shirts and it only uses fabrics that don’t need to be dry cleaned. The upscale athleisure styles are perfect for traveling because they pack nicely and don't wrinkle easily.

• Size range: XS-XL and 0-16
• Price range: ~ $75-$250
• Brand initiatives:
Uses deadstock fabric, materials that don't need to be dry cleaned, organic cotton and recycled materials

Best Sustainable Outdoor Brand: Patagonia

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This outdoor brand is widely recognized as one of the best in ethical clothing. On top of using more sustainable materials when it can, it helps you repair your clothes and gear to make them last longer and it has collections that are Fair Trade Certified and Bluesign approved (which means the supply chain is closely monitored to make sure it’s safe for the environment, workers and consumers). Patagonia also buys and resells its own styles, so you can get credit for bringing in your old Patagonia clothing or buy something pre-owned for a lower cost.

• Size range: XXS-XXXL
• Price range: ~$40-$250
• Brand initiatives:
Fair Trade Certified, Bluesign approved, buy and resale program, repairs available

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Best Sustainable Outerwear: Columbia

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SHOP COLUMBIA

Columbia also looks at the full supply chain to improve its sustainability, but what makes it stand out from other brands is the innovation in the production process. Its Outdry Eco jackets are made from recycled water bottles, use no dye to save over 13 gallons of water per jacket and have a water-repellent finish without harmful PFCs. The brand also says over half of its vendors are Bluesign certified, meaning they are more efficient with water, energy and waste while following strict safety requirements.

• Size range: XS-XXXL
• Price range: ~$30-$200
• Brand initiatives:
Recycled materials with sustainable finishes, Bluesign approved

Best Sustainable Activewear: Athleta

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SHOP ATHLETA

Right now, this athleisure and activewear brand says that 60% of its products are made with sustainable materials. Its clothes are constructed using fibers like organic cotton, recycled polyester and Tencel or it produces the garments in an ethical factory, like ones that are Fair Trade Certified. On top of that, the company is B Corp Certified, meaning it meets strict social and environmental standards. We’re also big fans of this brand’s performance; it consistently does well in our Textiles Lab’s tests.

• Size range: XXS-3XL
• Price range: ~$50-$100
• Brand initiatives:
Organic cotton, recycled polyester, regenerated cellulose fibers, Fair Trade Certified, B Corp

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Lexie Sachs

Textiles, Paper & Apparel Lab Executive Director

Lexie Sachs (she/her) is the executive director of the Textiles, Paper and Apparel Lab at the Good Housekeeping Institute, where she researches, tests and reports on fabric-based products ranging from sheets, mattresses and towels to bras, fitness apparel and other clothing. She also evaluates luggage, rain gear, disposable paper goods and baby products. Lexie has more than 15 years of experience in the textiles industry and a degree in fiber science from Cornell University. Prior to joining GH in 2013, she worked in merchandising and product development in the fashion and home industries.

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Textiles, Paper & Apparel Lab Senior Analyst

Emma Seymour (she/her) is a senior product analyst at the Good Housekeeping Institute's Textiles, Paper and Apparel Lab, where she has led testing for luggage, pillows, towels, tampons and more since 2018. She graduated from Cornell University with a bachelor of science in fiber science and apparel design and a minor in gerontology, completing research in the Body Scanner Lab on optimizing activewear for athletic performance.

Skip the Fast Fashion and Feel Good About Shopping These Sustainable Clothing Brands (2024)

FAQs

Skip the Fast Fashion and Feel Good About Shopping These Sustainable Clothing Brands? ›

The main difference in fast vs. sustainable fashion is the amount of waste that each one produces. Sustainable fashion decreases waste by making clothing that is significantly better quality. Less waste leads to both less water pollution and fewer carbon emissions during production.

Why is sustainable clothing better than fast fashion? ›

The main difference in fast vs. sustainable fashion is the amount of waste that each one produces. Sustainable fashion decreases waste by making clothing that is significantly better quality. Less waste leads to both less water pollution and fewer carbon emissions during production.

Why fast fashion is not sustainable? ›

Plastic fibres are polluting the oceans, the wastewater, toxic dyes, and the exploitation of underpaid workers. Fast fashion is big business, and while the environmental costs are rising, experts say there is another way: a circular economy for textiles.

What is fast fashion short answer? ›

Fast fashion describes low-priced but stylish clothing that moves quickly from design to retail stores to meet trends, with new collections being introduced continuously. Innovations in supply chain management among retailers make fast fashion possible.

Is fast fashion good or bad? ›

Negative impacts include worker harassment, diseases due to toxic chemical use, poverty, wage theft, increased green house gas emissions, biodiversity loss, and resource and soil depletion. As you can see, fast fashion companies work under a system that has dire social and environmental impacts.

What is fast fashion and why is it a problem? ›

These garments appeal to shoppers because they are affordable and trendy. But because they aren't built to last and quickly go out of style, and because the owner didn't spend much money on them to begin with, these clothes are quickly discarded, piling up in landfills.

Are sustainable clothes better quality? ›

Sustainable clothing brands often use higher quality materials. This reduces the need to frequently re-buy clothing. Paying more for better quality clothes can, in the long run, reduce the overall cost per wear.

How does fast fashion damage the environment? ›

The environmental impact of fast fashion comprises the depletion of non-renewable sources, emission of greenhouse gases and the use of massive amounts of water and energy.

What is the disadvantage of fast fashion to environment? ›

not paying fair living wages to workers, poor working conditions, child labor, environmental destruction from hazardous chemicals, plastic-derived materials, and increasing amounts of water pollution and textile waste. The fashion industry is known to be destructive to the environment, and there are many problems.

How does fast fashion affect humans? ›

Chemical Pollution

The fast fashion industry relies heavily on chemicals, from the pesticides used to grow crops to the dyes and finishes applied to garments. These chemicals can pollute our air and water, and they can also have harmful effects on human health.

When did fast fashion become an issue? ›

Welcome to the world of fast fashion. Fast fashion is a relatively recent phenomenon. During the 1990s, retailers began to introduce trendy, cheaply-priced, poorly-made clothes on a weekly basis, intending to match the breakneck pace at which fashion trends move.

What is the cause of fast fashion? ›

The rising consumers' demand for trendy and affordable clothing, the availability of low-cost labor overseas, quick manufacturing and communication innovations cause fast fashion.

What is the goal of fast fashion? ›

What Is Fast Fashion? “Fast fashion” refers to mass-produced clothing that's made quickly, cheaply, and in trending styles. The goal of fast fashion marketers is to get runway styles into shoppers' hands as quickly as possible, no matter the quality or external costs.

Who benefits from fast fashion? ›

Fast fashion accelerates supply chains and drives costs down to meet constantly evolving consumers' demands. Fast fashion brands and retailers employ factories in faraway countries where labor costs are very low. They offer jobs to local underdeveloped communities trying to make a living.

What does fast fashion affect the most? ›

Waste occurs at every stage of the garment manufacturing process, harming wildlife, degrading land, and polluting soil and water. The fast fashion industry is a significant contributor to the climate crisis, responsible for as much as 10% of global carbon dioxide emissions.

How is fast fashion bad for society? ›

The waste that results from fast fashion is enormous. Not only production waste but also consumer waste. An average person in Canada sends about 81 pounds of textiles to landfill every year. In North America, we trash 9.5 million tons of clothing annually, creating massive textile waste.

How can we stop fast fashion? ›

Choose More Eco-Friendly Materials

Fast fashion makes use of a lot of cheap materials that use microplastics, for example, such as polyester and rayon. So instead, opt for items made from sustainable fabrics that are more durable, require fewer resources to produce, and are made of little to no microplastics.

What are the benefits of buying sustainable clothing? ›

Sustainable clothing uses biodegradable components from natural or recycled fibers. These materials grow with no pesticide or fertilizer use, consume less energy and water, and employ no chemical treatment, thus reducing the overall carbon footprint of these brands.

Do people care about sustainable clothing? ›

Approximately 65% of fashion consumers care about the environment, but only some regularly prioritize sustainability in their shopping.

Do people want sustainable clothing? ›

65 percent of consumers care about the environment

Hence, fashion brands need to embrace the sustainability conversation and make sustainable purchasing easier for all consumers.

What is the difference between sustainable and fast fashion? ›

Sustainable clothes are made using environmentally-friendly methods, and they are designed to last for a long time. Fast fashion clothes are made quickly and cheaply, using materials that are not recyclable or reusable. The production of fast fashion clothes also has a negative impact on the environment.

What is the difference between sustainable fashion and slow fashion? ›

Slow fashion focuses on brand practices and consumer's shopping habits. Its aim is specifically targeted at reducing consumption and production. Whereas, sustainable fashion utilizes the most sustainable methods and materials possible in all stages of a product's life cycle.

Do people prefer sustainable fashion? ›

Research from 'How Brands Can Embrace the Sustainable Fashion Opportunity', Bain and WWF find 15 percent of global fashion consumers are already highly concerned about sustainability and consistently make purchasing decisions to lower their impact.

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