Small Business Owners Struggling with Inflation (2024)

With the roll-out of the vaccination program and the opening up of many industries, there had been a renewed sense of optimism facing the small business community in the US. Such optimism was, however, short-lived, marred for many small businesses in recent months by inflation.

Inflation is attributed to demand outstripping the supply of goods and services, in other words when supply is limited but demand remains high. With products in limited supply, prices are pushed up.

By reducing the purchasing power of money since greater funds are needed to purchase the same items, small businesses, which often operate on limited cash flow, can be particularly impacted by inflation.

Reports show that the yearly pace of inflation recently hit a 30-year peak of 4.4%.

Many small businesses are struggling with inflation at present. Goldman Sachs’ recently published ’10,000 Small Businesses’ report showed that 86% of small business owners are struggling with inflation.

The survey uncovered that inflationary pressure is hammering many small businesses, with 84% of small business owners stating they have seen an increase in operating costs. 74% of the survey respondents say their business’s financial health has been negatively impacted by inflation.

Small Business Optimism Falls to 7-Month Low

In October, due to the worsening shortages of labor and supplies, optimism among small business owners fell to a seven-month low. According to the National Federation of Independent Business (NFIB), small business confidence slipped by 0.8 points to 98.2 in October, marking its lowest level since March.

Much of the angst is attributed to businesses inability to get sufficient supplies or materials on time so they can keep operating at full capacity. When they can get their hands of supplies, business owners are being forced to pay significantly higher prices due to increased competition for supplies.

Supply shortages are expected to persist, which could be potentially even more damaging for small businesses as we head towards the holiday season.

As William Dunkelberg, NFIB chief economist, says: “One of the biggest problems for small businesses is the lack of workers for unfilled positions and inventory shortages, which will continue to be a problem during the holiday season.”

The Biden Administration has taken steps to ease the issues affected supply chains. One such step was having ports in Southern California work 24/7.
For some small businesses owners though such moves are too late. Thinking along these lines is Salas, a hairstylist in South Nashville, who said:

“I’m still having a struggle getting product in because of what’s happening in California. Prices went up for us for shampoos and products.”

Image: Depositphotos

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Small Business Owners Struggling with Inflation (2024)

FAQs

Small Business Owners Struggling with Inflation? ›

Twenty percent of owners reported that inflation was their single most important problem in operating their business, down three points from December and one point behind labor quality as the top problem.

How is inflation affecting small business owners? ›

How Does Inflation Affect Small Businesses? With inflation-era price increases, small businesses may see higher operational costs, supply chain disruptions, and a lower consumer demand for non-essential goods. Understanding these potential roadblocks is paramount for successfully navigating periods of inflation.

Are small businesses struggling in 2024? ›

A significant chunk of U.S. small business owners say 2024 is a "make-or-break" year for them, according to fresh data that found nearly one in three are concerned their companies might not make it through the year.

What do businesses do when inflation is high? ›

Businesses may take out loans

If your cash flow becomes difficult to manage during times of inflation, you may choose to take out a loan. Small business loans are lump sums of cash provided to small businesses by lenders, to be paid back with interest over time.

What does a recession mean for small businesses? ›

What Are the Main Effects of a Recession on Businesses? Recessions cause declines in sales that can spiral as the resulting layoffs further depress demand. Credit access tends to tighten amid rising economic uncertainty, while loan delinquencies and defaults increase alongside bankruptcies.

Who benefits from inflation? ›

Inflation allows borrowers to pay lenders back with money worth less than when it was originally borrowed, which benefits borrowers. When inflation causes higher prices, the demand for credit increases, raising interest rates, which benefits lenders.

Is inflation hurting businesses? ›

Inflation impacts businesses from a supply side: costs of materials and products increase, and it may influence costs associated with trade. Demand side is impacted too: employees might seek higher wages, and these higher costs are transferred to consumers through higher prices.

What year do most small businesses fail? ›

Data from the BLS shows that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more.

What is the average life of a small business? ›

Small businesses fail all the time. Gene Marks, author of The Small Business Desk Reference, says their average lifespan is about eight and a half years. According to the Small Business Administration, about 550,000 small businesses close each year.

What is the outlook for small business in 2024? ›

“Our latest data shows small businesses see a positive 2024 ahead and they're taking steps, including hiring, and implementing new tools, in order to stay proactive and competitive.” Fifty percent of small businesses surveyed have plans to grow or expand their business in 2024.

Who makes money when inflation is high? ›

For example, as inflation increases, interest rates tend to go up as well. This provides financial institutions with higher returns on their Credit Cards, loans and other forms of debt. Inflation can also drive asset prices up, leading to higher profits for financial institutions that invest in such assets.

Which businesses do well during inflation? ›

Several asset classes perform well in inflationary environments. Tangible assets, like real estate and commodities, have historically been seen as inflation hedges. Some specialized securities can maintain a portfolio's buying power, including certain sector stocks, inflation-indexed bonds, and securitized debt.

How to survive during inflation? ›

Surviving Inflation: 10 Practical Tips to Manage Rising Costs in...
  1. Cut Unnecessary Expenses. Okay, let's start by trimming the fat. ...
  2. Revamp Your Grocery Shopping. ...
  3. Save on Home Energy. ...
  4. Maximize Gas Efficiency. ...
  5. Deal with Debt. ...
  6. Boost Your Income. ...
  7. Keep Saving for the Future. ...
  8. Explore Investments.
Sep 13, 2023

How to survive a recession in small business? ›

How to survive a recession in business
  1. Cut costs. Running a business during a recession is difficult. ...
  2. Look at things differently. Like anything in business, a recession is a change (albeit a big change!). ...
  3. Focus on relationships. ...
  4. Have a cash reserve. ...
  5. Increase sales. ...
  6. Don't take on more debt.
May 9, 2023

Should you start a small business during a recession? ›

Tough economic times can be good times to start a new business. However, it takes having the right business idea, a plan, and people in your corner. Sometimes, conventional wisdom isn't very wise at all.

Who makes money during a recession? ›

Companies in the business of providing tools and materials for home improvement, maintenance, and repair projects are likely to see stable or even increasing demand during a recession. So do many appliance repair service people. New home builders, though, do not get in on the action.

Do businesses take advantage of inflation? ›

On the other hand, when inflation is high, consumers have more money to spend on goods and services. This can boost demand for products and services, leading to increased profits for companies and, in turn, potentially higher returns for investors who hold stocks in those companies.

How does inflation affect individuals? ›

In an inflationary environment, unevenly rising prices inevitably reduce the purchasing power of some consumers, and this erosion of real income is the single biggest cost of inflation. Inflation can also distort purchasing power over time for recipients and payers of fixed interest rates.

Who will lose from inflation? ›

Since inflation reduces purchasing power, consumers represent the primary group who stand to lose when prices rise. That's because their money doesn't go nearly as far and allows them a limited number of goods and services they can purchase.

How does inflation affect employment? ›

When inflation occurs, it often leads to slower job growth and a higher number of unemployed workers. This is because businesses may not be able to keep up with the increased cost of goods and services, leading to fewer jobs being created.

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