IMPACT PRODUCING
Impact producing is a fairly new, formalised term for work that independent documentarians have been doing for a long time. Impact Producers are trained specialists who create and manage strategic campaigns of social action built around stories (in Felicity's case, documentaries) as the central communication and convening tool. As a story-based strategist, Felicity works with numerous stakeholders, both within the film industry (producers, investors, distributors, exhibitors, broadcasters, streaming platforms), and the broader community (nonprofits, NGOs, government, community organisations, public institutions, the private sector, peak bodies, educators, clubs, teams, fandoms, and so on) to reach audiences, deepening their engagement with the narrative and its messages, so that viewers are transformed into a community of action. Not only can documentaries raise awareness, but when paired with opportunities for impactful activities, they can also motivate real change on pressing issues.
Felicity is available as a campaign producer for long-term projects with funding, or as a short-term strategy consultant coaching filmmakers managing their own campaigns.
TESTIMONIAL:Felicity is a powerhouse of a producer - knowledgeable,resourceful, insightful; great with characters and difficult -to-shoot scenarios. Had a great time working with her on Dying toLiveand look forward to the next one!
- BEN MCNEILL, PRODUCER & MANAGING DIRECTOR,INTRINSIC STORY
TESTIMONIAL: Felicity worked closely with me on the Whiteley film as the impact producer; she brought both creativity and grace to her role. Her knowledge and experience was evident in the strategies she devised and implemented. I can highly recommend Felicity and would work with her again if the opportunity was to arise.
- SUE CLOTHIER, PRODUCER, NORTHERN PICTURES / MANAGING DIRECTOR, UTOPIA MEDIA
Photo c/- Brisbane International Film Festival
"Documentaries are a powerful and effective way of bridging the gap between worlds, breaking through to new audiences that wouldn't otherwise be engaged - in essence, not preaching to the choir."
- OLIVIA WILDE -
