Social Media Usage Statistics by Age [Updated Apr 2024] (2024)

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Social Media Usage Statistics by Age [Updated Apr 2024]? ›

72% of US adults use social media

78% of women said they use it compared to just 66% of men. Those between the ages of 19 and 29 are the most active on social media (84% have an account). They're followed closely by users aged 30-49 (81%), 50-64 (73%), and 65+ (45%).

72% of US adults use social media

78% of women said they use it compared to just 66% of men. Those between the ages of 19 and 29 are the most active on social media (84% have an account). They're followed closely by users aged 30-49 (81%), 50-64 (73%), and 65+ (45%).

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

The amount of time users spend on the internet varies by age group, but on average, people spend 6.5 hours on the internet every day, according to the Global Web Index. However, individuals between the ages of 16 and 24 spend an additional 2.5 hours more time online than those between the ages of 55 and 64.

There were 150 million new social media users between April 2022 and April 2023 – a 3.2% increase year-over-year. If we break those numbers down, it equals approximately 410,000 new social users every day – and 4.7 every second. People use an average of 6.6 different social networks each month.

What age group uses social media the most? According to recent research studying social media usage statistics by age, as of 2024, US adults from 28 to 43 are the biggest users of social media. These are people belonging to the millennial generation, which the study defines as those born between 1981 and 1996.

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According to recent research on the age demographics of Instagram users, nearly one-third (31.7%) of all Instagrammers fall within the 18-to-24 age group, making it the range with the biggest number of Instagram users.

A recent study analyzing Facebook age demographics shows that the age group with the highest number of Facebook users is 25 to 34. 31.1% (or nearly one in three) of all active Facebook users fall within this range. This is followed by the 18-to-24 age group, which makes up 23% of all Facebook users worldwide.

38.5% of TikTok users are aged 18 to 24.

% being between 18 to 24 years of age, followed by 32.5% of users being between the age of 25 to 34. However between 2021 - 2023 the growth rate between age groups has changed, with a 10% reduction of 18 to 24 year olds but a 61.7% increase in the number of 55 and older users.

Which age group uses the internet least? ›

Internet use among older age groups has increased substantially over the last five years, but many are still non-users. 4.2 million people aged 65+ have never used the internet. A quarter (26%) of people aged 65 to 74 and around three-fifths (61%) of people aged 75+ do not regularly use the internet.

As of February 2024, over a third of online users worldwide were aged between 25 and 34 years. Website visitors in this age bracket constituted the biggest group of online users worldwide. Also, 19 percent of global online users were aged 18 to 24 years.

Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter.

Millennials will continue to outnumber other generations in social network users.

In the landscape of U.S. social media, Facebook stands as the unrivaled leader, commanding a significant 77% share of social network usage.

Millennials are the most active demographic on social media, with 68.8% of them estimated using social in 2024. In terms of daily time spent on social media, Gen Z tops the list with 35% using it more than two hours a day.

According to the Datareportal April global overview, we can see that social media growth has continued to increase: More than half of the world now uses social media (62.6%) 5.07 billion people around the world now use social media, 259 million new users have come online within the last year.

From 80 percent in 2012, the share of children aged 12 to 15 years of age with a social media account fell to 70 percent in 2018, but increased again in 2020, peaking at 87 percent.