South Korea, US, and China: where Zara’s prices double (2024)

Zara’s fame is spreading around the globe: from China to Russia. Althoughthe Spanish fashion brand sells almost the same garments in the 88countries it is present, its prices vary dramatically.

Aimed to show how Zara’s price strategy works in different markets,Morgan Stanley and research firm AlphaWise have conducted a surveycomparing nearly 7,000 products from 14 sites in markets where Zara ispresent.

As reported by ‘El Confidencial’, Spain has been taken as the base orreference for comparison, with a score of 100. Besides, the study refersthe exchange rate at the time of the study.

Zara’s prices in South Korea are 100 percent higher than in Spain

Although the price difference is lower within Europe, Zara’s clothing ispriced between 22 percent and 24 percent higher in France, Italy andGermany, an increase that rises to 50 percent in Mexico and Britain.

Interestingly enough, the country where shopping at Zara is moreexpensive than elsewhere is South Korea (96 percent more expensive than inSpain) followed by the USA (92 percent) and China (78 percent).

In this vein, it is worth of remembering that Asia recorded the largestsales in 2014 for Inditex, accounting for 21.1 percent of the company’stotal turnover as compared to 20.4 percent during the previous year.

Meanwhile, Spain accounted for 19 percent, as compared to 19.7 percentin 2013, while the rest of Europe accounted for 46 percent, as compared to45.9 percent one year earlier. Latin America, meanwhile, generated 7.9percent of sales.

‘El Confidencial’ highlights that, in the light of this research,Inditex not only is attentive to what consumers are willing to pay based ontheir income, but also to the characteristics of the culture of each of themarkets where it is present.

South Korea, US, and China: where Zara’s prices double (2024)
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