Speedo US (2024)

FAQs

Is Speedo a US brand? ›

Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Danomic Investments Ltd. Founded in Sydney in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group.

Put away the board short because the Speedo is back in style! That's right! The skimpy men's swimwear makers say sales have steadily increased in the U.S. over the last few years and expect higher numbers this year. The company reports a 54 percent increase in sales from 2020-2021.

New York fashion conglomerate PVH Corp. (NYSE: PVH) said Thursday it plans to sell its Speedo North America business to Pentland Group for $170 million.

In US English a Speedo is used for the singular. In Australian English, Speedos is used for both the singular and the plural.

It's because far more research must be applied before your swimwear material is even created. The best fabric for swimwear is produced in Western Europe, where materials are more expensive. Additionally, stretchy swimwear materials like spandex typically cost more than regular textiles like cotton.

Pentland acquired Speedo in 1991 and has since developed it into the world's leading performance swimwear brand. Speedo International licenses the Speedo trademark to a PVH subsidiary for perpetual use in North America and the Caribbean.

Following years of controversy around the performance enhancement of racing suits, FINA in 2008 implemented a ban on their production . Although the ban did not come into effect until January 2010, new laws deemed the Speedo LZR an illegal and therefore obsolete product.

This really depends on personal preference. Some men like to shave their pubes before wearing a speedo, as it makes them feel more comfortable and confident. Others love it bushy, as they feel that the hair provides extra coverage and protection. Ultimately, it is up to you to decide what feels best for you.

Speedos are officially making a comeback amongst Gen-Z, according to experts, but not in my style book. 1/3 of men aged between 18 and 30 prefer to wear a Speedo currently, and 5% of men aged between 41 – 50 like to wear them.

Fifteen years ago, Michael Phelps won a record eight gold medals at the Beijing Olympics wearing a high-tech swimsuit with a catchy name, the Speedo LZR Racer.

What countries wear Speedos? ›

Italy is a predominant speedos country. Never in the world did I see so many guys wearing swim briefs on the beaches other than in Tuscany. Spain, Portugal, France and Germany is rather mixed, meaning speedos are very common in pools but less so on the beach.

Speedo was born on Bondi Beach, Australia in 1928. Our history of innovation started that year, when our Scottish founder Alexander McRae introduced the Racerback suit, the world's first non-wool suit allowing greater freedom of motion.

The male swimwear - often simply referred to as Speedos or budgie-smugglers - is essentially a waterproof pair of briefs which are very fitted. In a YouGov survey, more than two thirds of Britons said they disliked the trunks, while 74% of women shared an unfavourable view of them.

Of course!! Speedos (or swim briefs) are made for swimming, so there's no reason not to wear them.

Beaches and pools in Europe (in France in particular) has long been a safe space for fans of the Speedo style, ditto Brazil. Racing briefs are also de rigeur for swimmers, water polo players and divers, and widely embraced by the gay community.

Speedo was born on Bondi Beach, Australia in 1928. Our history of innovation started that year, when our Scottish founder Alexander McRae introduced the Racerback suit, the world's first non-wool suit allowing greater freedom of motion.

Speedo, an Australian company, was founded by Scottish immigrant Alexander MacRae. He was born in 1888 and grew up in a small fishing village near Loch Kishorn in the West Highlands, before moving to Sydney in 1910. McRae set up a hosiery company called MacRae Knitting Mills in 1914.

Brazil has its own version, the sunga, and it's the most popular choice at Ipanema beach. Meanwhile, in France, the strict guidelines on hygiene and public welfare prescribe speedos in municipal pools; the argument being that baggy swim shorts collect dust and dirt. In Italy, they seem to be a pure matter of style.

Speedos (or swim briefs) are made for swimming, so there's no reason not to wear them. In America, men are afraid of being labeled as gay if they wear a speedo. A real man has confidence and will wear what he likes regardless of what other people think.