It is time to talk about swimming briefs or Speedo’s for men as they are commonly known. These skimpy swimming trunks have left many people divided for decades but the comeback is on!
Just like most other types of fashions, Speedos have been up and down, which is very similar to the appearance of a man running along the beach in a pair of the famous swimming attire. However, you have to look back to when it all began for Speedo which was 90 years ago. Therefore, as fashions have come and gone, the company and the brand has stuck around. Speedos swimwear for men have really held their own. They have battled the depression of fashion and come good again. It is a remarkable recovery but how is it happening? Who is buying them? Who is wearing them?
There are so many questions to answer but there is no doubt that this magical pair of tight-fitting swimwear has really captured the imagination for so many reasons.
So, the first question is: Are speedo’s for men really making a comeback? Absolutely!
Next time you are at the beach or by the pool, take a look around. You will soon notice that more and more men are wearing them than ever before. If the number of men wearing them has shocked you then it is time to change your attitude and fall in line with everyone else. They have never totally disappeared. In fact, Speedos swimwear for men have been the staple of every keen swimmer’s kit bag contents but now the casual beachgoer is making a change.
What Happened 90 years ago?
When the idea of speedos came about all those years ago, it was at a time where practicality won. It wasn’t about looks or fashion, it was about being comfortable and conforming with the expectations of a Victorian-esque era. There was only one colour, men who wore them simply didn’t care and the women didn’t even turn their heads. However, times have changed and as the time rolled on, so did the way in which men approached their casual beachwear or holiday swimwear.
Just as women would be packing their makeup and bikinis, men would be making sure that the packed their speedos. They slipped them into a small corner of their suitcase and off they went to the sunny climes of Spain. At this time, men were conscious about what they wore and how they looked and with that came a range of colours. Speedos were a firm favourite of the Australians and it was their beach-ready look that inspired a whole generation to slip on a pair of these super-tight men’s swimming briefs and head for the beach.
The sun shone, men felt good, fashion was on the up and the Olympics were helping to push sales but then something changed. It felt as though, overnight, the normal man on the street decided to move away from the only thing he had ever known and turn to the dark-side of swim shorts. Men who were into their fashion saw their chance to break the mould and they took it with both hands.
This saw the sales of Speedos decline to the point where you had more chance of spotting Moby Dick at the beach than a man in a pair of Speedos. However, the Speedo clung on in there and continued to go about its business quietly. Men of a certain age still swore by their faithful pair of swimming trunks and they might have been the generation to keep the Speedo afloat – excuse the pun.
Change in Fortune
While swim shorts became even more popular, men decided to spread their wings once again. They felt that they didn’t want to be put in a box where they have to follow every other man. So, men began to buy Speedos again and what followed was a remarkable recovery. Speedos for men saw an increase of 400% when it came to search engine results, what’s more, sales increased considerable, with sales jumping up by as much as 30%. This was ultimately, a reflection of what was happening in the world of underwear. Everyone is changing their shape and so, just as boxer shorts changed to trunks and then trunks became briefs, swimming shorts turned back to Speedos. This saw Speedo make a profit of £11.6 million on the sales of Speedos in 2018, an increase from £7.5 million in 2017.
Men want fashion and they want to look and feel good which is exactly what a pair of designer swimwear for men offers! All of this boils down to perception and confidence. Men are no longer body conscious in the way that they once were. Of course, men are taking care of themselves more than ever before, but more men are wearing Speedos without worry. It is simply a case of rocking the look. As a result, Speedo saw an increase in sales and the company has grown. All of this is down to the fact that men no longer care about what people think. The man who wore Speedos four decades ago is no longer the same man we see on the beach today.
The trend for Speedos is on the up. Sales are growing and men want more. When you consider that many top celebrities and sportsmen are now wearing them, the trend is only going to continue. What makes speedos and swimming trunks for men so appealing is the fact that they come in a range of colours and designs.
From four-way stretch material to colourful designs and a unique fit, the modern man is getting exactly what he wants. Here they have the comfort, the snug fit, the practicality and the ability to look and feel good. It is no surprise that the sales of Speedos and swimming briefs are on the up. However, if anyone thinks that Speedos are going anywhere anytime soon, then they are very much mistaken. Times have changed, so now is the time to get your hands on a pair of beachwear for men.
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