Sponsorship Proposal Template (2024)

What is a sponsorship proposal?

A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program.

How do I write a sponsorship proposal?

The best sponsorship proposals are concise summaries of why your potential sponsor should invest their resources in your event. To be effective, sponsorship bids need to be convincing, well-written, and organized into sections for easy reading.

This example sponsorship proposal template contains pre-written, professional sections that are ready to use or switch out with text of your own.

What makes a good sponsorship proposal?

A successful sponsorship pitch deck must include everything your potential client needs to make an informed decision. Remember to only include essential information so they don't get distracted by unnecessary details.

Some sponsorship proposal must-haves include a persuasive sponsorship letter or executive summary, a compelling description of your event or initiative, a description of what sponsors will get in return for their investment, and clear terms and conditions.

Why not just send my sponsorship proposal as a PDF?

Because then you'll be flying blind! Sending sponsorship decks as PDFs gives you no insight into what happens with your proposal after it's in your prospective sponsor's hands.

Proposify's proposal software lets you send your sponsorship agreements online. That means you will be able to track exactly how your pitch is progressing from the second you send it to the minute your new sponsor signs on the dotted line.

How do I send a sponsorship proposal to a prospective sponsor?

There are many ways to send a sponsorship proposal to a client. But some are far more efficient than others. The best and most efficient way is to email your client a link to an online proposal document.

That way, large files won't get stuck in your prospect's spam folder, there's no need to download anything, and they (and you) won't need to mess around printing, signing, scanning, or sending physical documents ever again!

How do I get a sponsorship proposal signed?

Electronic signatures are the modern way to capture signatures for business. They're secure, legally-binding, and with Proposify, completely free. That means no more printing PDFs or Word docs just to sign with a pen, scan it, and send it back.

Every Proposify proposal template includes our free esignature tool. Forget the printing, plug-ins, and downloading, and get your deals closed faster, from anywhere.

Can I edit this sponsorship proposal template?

You sure can. All Proposify templates are 100% customizable.

Sponsorship Proposal Template (2024)
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