Starbucks Corporation – Digital Transformation Strategies  (2024)

Starbucks is leveraging AI, machine learning, big data, analytics, and IoT technologies to accelerate its digital transformation and enhance customer experiences and operational efficiencies. The annual ICT spending of Starbucks was estimated at $618 million in 2021. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. Starbucks is a specialty coffee retailer that roasts, markets, and retails specialty coffee, through its stores, the company offers several blends of coffee, handcrafted beverages, merchandise, and food items.

The Starbucks digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, investments, and ICT spending among others.

Digital Transformation Strategies

Starbucks is leveraging AI, machine learning, big data, analytics, and IoT technologies to accelerate digital transformation and enhance customer experiences and operational efficiencies. Starbucks’ internal AI platform, Deep Brew, allows it to innovate and experiment by leveraging machine learning technologies to customize the drive-thru experience for customers and automate inventory management and preventive maintenance through its IoT-connected machines. Starbucks has also partnered with Microsoft to leverage the latter’s blockchain technology, allowing customers to track the journey of coffee beans for their drink.

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Starbucks Technology Theme Focus

Starbucks is utilizing a number of emerging technologies including artificial intelligence, big data, and robotics to improve operational efficiency, diversify product portfolio, and enhance customer experience.

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Starbucks Technology Initiatives

Starbucks has been involved in several strategic technology partnerships and collaborations, technology developments and roll-outs, and technology investments over the past few years.

For instance, Starbucks introduced an AI-powered coffee machine, Mastrena II, to help baristas quickly deliver orders and gather information about customer purchasing behavior and drive insights from the data. It helps Starbucks in improving its operational efficiency and enhances customer experience.

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Starbucks ICT Spend by Function

• Communications
• Data center
• Network
• Application
• End-user computing
• Service desk
• Management

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Starbucks ICT Spend by Channel

• Internal development and maintenance
• Technology vendors (direct)
• Local resellers
• Telcos
• ICT services providers/Consulting firms
• Specialist outsourcers
• Systems integrators

For more insights on ICT spending by channel, download a free report sample

Starbucks External ICT Spend by Segment

• ICT services
• Software (including Cloud SaaS)
• Hardware (including Cloud Iaas)
• Network and communications
• Consulting
• Others

For more insights on external ICT spending by segment, download a free report sample

Starbucks Digital Transformation Strategies Overview

This report provides:

• Insight into Starbucks’s technology activities.
• Insights of its digital transformation strategies and technology center & innovation program.
• Overview of technology initiatives covering partnerships, and investments.
• Insights on each technology initiative including technology theme, objective, and benefits.
• Details of estimated ICT budgets and major ICT contracts.

Reasons to Buy

• Gain insights into Starbucks’s technology operations.
• Gain insights into its technology strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into its various partnerships, and investments.